Canyon Creek Investment Advisors, LTD. 

Canyon Creek Investment Advisors, LTD. 

Canyon Creek Investment Advisors, LTD. 

Brand Strategy & Design 

Brand Strategy & Design 

Brand Strategy & Design 

Canyon creek business card design floating mockup - design project by Big Red Jelly

Brand Strategy, Design and Implementation

Although part of an industry that can be complicated and difficult to understand, Canyon Creek Investment Advisors, LLC was enjoyable to bring to life. Brainstorming an effective way to vitalize a company that’s part of an otherwise “boring” industry was a great time for the Big Red Jelly team. After digging deeper into the personality of the brand, we were finally able to hone in on the perfect icon.

Canyon creek redesigned website - branding and new build project by Big Red Jelly

Brand Positioning

Being inclusive, transparent, unique, and engaging was the initial goal of this branding project with Canyon Creek Investment Advisors, LLC, while also demonstrating professionalism, trustworthiness, and their promise of impactful results within the industry. Positioning themselves in the market as a youthful company amongst a sea of normal, matter-of-fact companies was the way to go for this unique advisement company.

  • Initial Audience Research
  • Name Research
  • Domain & Social Media Handle Selection
  • Sub Brand and Parent Branding

Internal & External Brand Messaging

We wanted to strike a balance between approachable and professional with this brand. We did this by putting ourselves in the shoes of Canyon Creek’s clients, creating authenticity in their voice to instill trust, and focusing on specific words throughout their brand messaging.

  • Internal Brand Messaging
  • External Brand Messaging
  • Custom Logo
  • Brand Style Guide
  • Typography, Color Scheme, Imagery
  • Business Brand Assets
Canyon Creek brand style guide mockup page logos and colors by Big Red Jelly
Canyon creek company logo design by graphic designers at Big Red Jelly.

Visual Brand Design

After their brand positioning and brand messaging, we got to work on the initial logo concepts and visual direction. The finalized logo uses lines that represent mountains, as well as stock lines, all while inside of a square to represent stability. The cyan color was chosen to represent security, safety, and trustworthiness as well as financial growth and vitality.

Brand Deliverables and Implementation

After clearly identifying their ideal clientele, our experts were able to develop effective core messaging and brand visuals that would turn viewers into loyal future customers.

The Final Product

Canyon Creek Investment Advisors, LLC, now equipped with a beautiful and new brand, was ready to launch and show-off their brand identity that had the original goal of showcasing their trustworthiness while still being unique. The liveliness of this new brand is sure to encourage his target audience to trust them with their investment consultant needs.

Canyon creek new brand style guide organization - branding project by Big Red Jelly

Branding that helps your business grow

Canyon Creek brand style guide mockup page fonts and media assets at Big Red Jelly
Brand Research

We first explore your purpose, target market, business goals and industry to better position your brand for optimal growth and success.

Internal Brand Messaging

Before any visual branding or marketing you must clearly understand WHO you are as a company and solidify that vision in a succinct way.

External Brand Messaging

After developing your internal brand and understanding WHO you are, your business is in a better place to highlight your unique value propositions and connect with the right clients.

Brand Design

Finally, we can put pen to paper and design captivating visuals that attract, convert and keep your ideal customers and clients.

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Shared Values Account for 64% of Brand Relationships

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A ‘Signature Color’ for Your Brand Boosts Recognition By 80%

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You Have 7 Seconds to Make Your First Impression

If you've felt a certain type of reaction, loyalty, love, comfort when viewing a particular product, that is branding. When we work with our clients, we always start with a blank slate and develop a brand from the ground up, so you can connect with your idea customers and grow!

Lyndsie OrenoBrand Director

The Big Red Jelly Difference

By combining our proven brand process with world-class talent and expertise, our team is able to deliver breathtaking branding work that measurable helps businesses grow. Our process is designed to reverse engineer from the core of your business, the “WHY” and begin to develop a story, a vision and aesthetic that truly attracts the right types of customers to your business and keeps them coming back for more.

Our process starts with blank canvas discovery, exploring your audience, industry, founder vision, employee thoughts and more, then we transition into strategy where we align our teams, tools and resources to the project at hand. However, before diving right into brand visuals, we develop your internal and external brand messaging. Finally, we put pen to paper and design the visual identity your company deserves. Experience the difference a world-class branding experience can bring you!

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