Growth Strategy Lead
Lexi was raised, not born, here in Utah. She’s always willing to try new things, but not new foods. Whether it’s a new sport, hobby, or skill she’ll give it a good go. This adventurous spirit has lead her to tennis courts, golf course, fishing holes, pageant stages, cheer competitions, and snowy mountains. Most recently coming to Big Red Jelly and a member on the Grow team!
Lexi is a graduate of Utah Valley University’s Digital Marketing Program, a business degree that ranks in the top 15% in the Nation. She excelled in leadership, serving as Student Body President.
At Big Red Jelly, Lexi guides clients in growth strategy, focusing on foundational tactics that maximize websites for both consumer goods and services as well as business-to-business sites. Lexi also works closely with the growth team at BRJ identifying product messaging that resonates with potential clients and media where those messages are delivered. “We love seeing our clients exceed their growth goals. We have experience in a lot of industries and that allows us to not only accelerate the problem-solving process but also bring best-practices to every project.”
Top Branding Firm
50Pros
Top Web Design Company
Clutch
Top Reviewed Branding Company
The Manifest
Top Web Designing Agency
rankwatch
2023 Utah 100 Winner
Utah One Hundred
Areas of Expertise
- Content Marketing
- Marketing Campaigns
- Digital Design
- Post Production Editing
What Drives Your Work?
I love love love getting to show my personality through my work! Being a student for so long, and having to be boxed in by rubrics has been boring. I love feeling ownership of things I create, and who doesn’t love feeling that way? When tackling a project I want to feel like a mini expert at the end. When I take my time to process an idea, even if it’s a longer time, I can build out a game plan that lets me feel organized and excited to get moving and grooving!
My Promise to You
I promise to keep everything fun, simple, and personalized.
What’s Next in the World of Digital Marketing Strategy?
“Not only do we have to understand the motivations and habits of potential clients visiting sites, but we also have to build and continually modify for industry and technology changes,” Lexi says. As a strategist in an ever changing landscape, Lexi brings experience working with multi-million-dollar companies including Parkway Construction that needed a backend that could quickly process bid requests and match case studies to those requests, to Granite Bank, a small bank in the Midwest with a new emphasis on mortgages. “Every client has unique opportunities for growth. It’s about understanding the decision-making tree of visitors and matching solutions to those needs first.”
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