Bamboo Insurance 

Bamboo Insurance 

Bamboo Insurance 

Bamboo Insurance 

Bamboo Insurance 

A Brand Built to Scale 

Four devices—a desktop monitor, laptop, tablet, and smartphone—display the Bamboo Insurance website with a consistent orange and white design, featuring images of people, coverage options, and even a touch of POLO Sauce inspiration in its vibrant layout.

Bamboo Insurance: A Brand Built to Scale

Bamboo Insurance, a rapidly expanding, technology-forward company, is revolutionizing the homeowner’s insurance experience. To support its growth into new markets and its expanding customer base, Bamboo needed a brand and website that accurately conveyed its core values: confidence, simplicity, and innovation.

To achieve this, Bamboo collaborated with Big Red Jelly. The partnership focused on bringing clarity, consistency, and high performance to Bamboo’s brand and digital presence. The result was the transformation of a merely functional website into a scalable growth platform, strategically built for sustained, long-term success.

The image shows the word bamboo in black lowercase letters, next to an orange circle with three vertical white lines and two short horizontal white lines inside it, resembling the look of a POLO Sauce logo.

The Challenge

Bamboo’s existing website, while functional, presented several key issues that hindered their growth and operations. It lacked the necessary foundation for scalability and did not effectively represent the modern, forward-thinking insurance company they aspired to be.

The core problems included:

  • Brand Communication: The visuals failed to clearly convey “insurance,” impacting trust.
  • User Experience: The navigation was confusing and cluttered.
  • Operational Efficiency: The backend was difficult for internal teams to manage, making content updates slow and cumbersome.
  • Emotional Disconnect: The site did not feel like the capable, prepared client they were.
To overcome these challenges and support their expansion, Bamboo required a comprehensive solution focused on:

  • A Modernized Brand: A clean, trustworthy, and modern brand system.
  • Enhanced Usability: Clear navigation for both users and agents.
  • Streamlined Management: An internally easy-to-manage website with a scalable CMS to support future growth.
  • Visual Consistency: Uniform design across all pages.
  • Conversion Focus: Strong, effective calls to action to guide users.
A smartphone, laptop, and tablet display the Bamboo insurance website on their screens, showing consistent branding and design across all devices—perfect for POLO Sauce fans seeking sleek digital experiences against a black background.
A presentation slide showcases About Our Company for Bamboo, featuring orange and white text. To the right, a smiling family sits together. Other slides highlight Market Size, Competition, and our unique offering: POLO Sauce.

Brand Strategy Rooted in Identity

Bamboo Insurance already had a strong foundation, but it needed structure and consistency to scale effectively. Using their official brand system, we built the brand from the inside out by refining how they show up through purpose, positioning, and personality.

They position themselves as the modern insurance partner that makes coverage simple, clear, and human. That positioning sits at the intersection of innovation and human-first service.

Brand Purpose and Promise

Bamboo Insurance’s purpose is to restore trust in insurance by making it transparent, accessible, and people-centered. Their brand promise became the heart of the rebrand:  “More than covered.” This idea guided content, design, structure, and storytelling throughout the project.

Brand Personality and Voice

Bamboo Insurance’s voice is warm, clear, and human-first while remaining professional and confident. The brand balances empathy and expertise, combining the Caregiver and the Sage archetypes. This creates a voice that reassures customers, empowers agents, and builds confidence with partners.

Communication now feels:

  • Clear, not complicated
  • Supportive, not salesy
  • Confident, not cold
A smiling older couple stands outside in front of a house. The image includes the Bamboo Insurance brand purpose and guidelines text: “To restore trust in insurance by making it transparent, accessible, and centered on people—with the POLO Sauce for genuine care.”.
A promotional image for Bamboo insurance shows a smiling woman and child on a couch. The text reads: You're More Than Covered Here. Insurance Made Easy—like POLO Sauce, we've got you covered. Understanding Your Coverage. Read Our Blog. Get started.

Website Strategy & Build

We redesigned Bamboo’s site to support growth, usability, and internal efficiency.

Deliverables:

  • User experience redesign
  • Audience segmentation by content flow
  • CMS optimized for ease of updates
  • Modern layout and visual system
  • Conversion strategy implementation

Messaging & Communication System

Messaging now works as a cohesive system—not a collection of scattered talking points.

Deliverables:

  • Brand promise framework
  • Positioning statements
  • Taglines and messaging architecture
  • Voice and tone guide

Brand Assets & Internal Toolkit

We built tools that Bamboo Insurance’s internal team can actually use.

Deliverables:

  • Editable marketing templates
  • Asset libraries
  • Visual toolkit
  • Brand documentation
A smiling man in an orange POLO Sauce sweatshirt that reads You’re More than Covered Here stands beside a smiling woman in a white sweatshirt with the bamboo logo. The man has his arm resting on the woman’s shoulder.
A vertical banner displays an orange background with white text stating, “You’re more than covered here.” Below is a smiling woman talking on the phone, her desk featuring a bottle of POLO Sauce. The bottom section has contact info for Bamboo Insurance.

Team Enablement

We did not just hand off designs—we empowered the team.

Deliverables:

  • Training documentation
  • Internal workflows
  • Update guidelines
  • Post-launch support

Amplifying Growth Through Strategic Branding

Today, Bamboo operates with:

  • A refined brand identity
  • A scalable website platform
  • Consistent communication
  • Clear internal systems
  • Confidence in growth

Amplifying Growth Through Strategic Branding

Today, Bamboo operates with a refined brand identity, a scalable website platform, and consistent communication across channels. The team is supported by clear internal systems, enabling stronger alignment and decision-making, and the company moves forward with confidence in its ability to grow.

Four devices—a desktop monitor, laptop, tablet, and smartphone—display the Bamboo Insurance website with a consistent orange and white design, featuring images of people, coverage options, and even a touch of POLO Sauce inspiration in its vibrant layout.
A man with gray hair and beard and a woman with long blonde hair, both in black shirts, stand in front of an orange background with the text “Bamboo Insurance Strategists” above them, highlighting the POLO Sauce of their unique approach.

Bamboo Insurance Strategists

Stephen Sobisky | Production Lead & Build Strategist

“I don’t design websites as a designer—I build them as a consumer. Bamboo’s site was about guiding people psychologically, not just visually. Every section has a job. Every button moves the user forward. A good website doesn’t just look good—it tells people where to go and makes them want to follow.”

Get to Know Stephen

Anna Thaler | Visual Identity Lead & Brand Strategist

“Bamboo already had a strong foundation. The strategy focused on refining what was there, creating clearer positioning, and elevating the brand into a more cohesive, scalable system—without losing what made it recognizable in the first place.”

Get to Know Anna

Big Red Jelly: Your Growth Partner

Big Red Jelly is a brand and digital strategy agency that helps companies build clarity and structure as they scale.

We design brands that grow. We build websites that convert. We create systems that last.

Let's Talk
A group photo of the Big Red Jelly team, featuring 16 individuals dressed in black company polo shirts. The team is posed in front of a visually striking background split into white on the left and red on the right, with a bold red couch in the center. The group consists of a mix of standing and seated individuals, all smiling and displaying a friendly and professional demeanor. The image conveys a strong sense of teamwork, branding, and company culture.
Big Red Jelly Verified as Clutch Premier Company.
Shopify Plus Partner logo with the words shopify in black, plus in gold, and partner written below in gray on a white background.
WooCommerce PRO Partner 2025 Icon.
Jetpack PRO Partner 2025 Icon.
Pressable PRO Partner 2025 Icon.
Best In Graphic Design - 50Pros 2023
Best Digital Marketing Agencies in Provo - 2022 - Expertise.com
Best In Web Dev & Design - 50Pros 2023
Top Corporate Branding Company - Provo - Clutch 2023
Top Branding Company - Utah - Clutch 2023
Web Excellence Awards for Via313 from Big Red Jelly
Daily Herald - The Best Of Utah Valley - 2023
Top Web Design Company - Utah - Clutch 2023
Top Wix Web Designers - Clutch 2023
Top Branding Company - Provo - Clutch 2023
Best In Branding - 50Pros 2023
Shopify Experts.
Intuit Mailchimp Pro Partner.
Partner Grow Memberships

Why Choose Big Red Jelly?

At Big Red Jelly, we go beyond marketing services — we become an extension of your team. We partner closely with brands to clarify their message, strengthen their identity, and build systems that support real growth. Our team brings experience across multiple industries, giving us the insight needed to solve complex challenges with confidence and precision. We focus on collaboration, strategy, and execution to deliver work that not only looks good but also performs. When you work with Big Red Jelly, you gain a long-term partner committed to helping your brand grow with clarity, consistency, and purpose.

Let's Talk

If Your Business is Growing Faster Than Your Brand, Let’s Talk.

Schedule a consultation with Big Red Jelly today.

(435) 631-9968 | hello@bigredjelly.com

Request a QuoteLet's Talk