Brand Strategist, Visual Identity Lead
Anna is a brand strategist and designer originally from Olympia, Washington. She holds a Bachelor’s degree in Communication with an emphasis in Visual Communication and currently serves as the Visual Identity Lead at Big Red Jelly.
Outside of work, Anna is a collector of hobbies. You will find her playing guitar, crafting, skateboarding, or currently learning how to sew. She loves bringing people together and often hosts themed craft nights with friends. At the core of everything she does is a belief in having fun every day and pouring enthusiasm and creativity into her work.
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Areas of Expertise
- Visual Identity
- Brand Strategy
- Copywriting
- Graphic Design
- Adobe Illustrator
- Content Strategy
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What Drives Your Work?
Anna specializes in building brands that stand out and connect deeply with their audience. She is driven by the intersection of strategy, culture, and creativity, and translating that research into compelling brand identities. She is especially energized by identifying gaps in the market and aligning them with what is culturally relevant to help ambitious brands emerge with confidence.
She believes the most impactful branding happens when words, visuals, and purpose work together. Watching a brand’s story come to life, from positioning and personality to execution and experience, is the most rewarding part of her work.
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What’s Next in the World of Branding?
Anna believes the biggest shifts in branding are happening outside traditional boardrooms. Today’s most successful brands are not built on product or price alone. They are built on culture. The brands winning now are telling meaningful stories, building communities, and creating experiences people want to belong to. Her focus is on helping ambitious businesses tap into that momentum and build brands people genuinely care about.
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My Promise to You
I’ll approach your brand with the same level of care and creativity as I would my own—delivering strategic, high-quality work that feels authentic, intentional, and results-driven.
What My Clients Say
Check it out: What I’m Writing About
When Passion Meets Hard Work: What the 2026 Circles Design Conference Taught Us About Building Brands That Last
When Passion Meets Hard Work: What the 2026 Circles Design Conference Taught Us About Building Brands That Last
The Current Behind Your Growth: The Brand Story of Thalassa
The Current Behind Your Growth: The Brand Story of Thalassa
The Exercise That Will Change How You Think About Your Brand Positioning
The Exercise That Will Change How You Think About Your Brand Positioning
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