Problem

DLLC is a law firm located in Singapore. The company is going through a merger and wants to maintain and strengthen its brand identity.

Solution

The Big Red Jelly branding team worked with DLLC to refine its brand messaging and visual identity. The content needed to reflect the brand identity and clearly explain DLLC’s values.

Project Type

Brand Standard

Problem

DLLC is a law firm located in Singapore. The company is going through a merger and wants to maintain and strengthen its brand identity.

Solution

The Big Red Jelly branding team worked with DLLC to refine its brand messaging and visual identity. The content needed to reflect the brand identity and clearly explain DLLC’s values.

Project Type

Brand Standard

Behind every great brand is a great story

A strong brand identity is essential to gain and retain customers. DLLC’s four main values are drive, duty, dedication, and daring. With carefully-written mission and value statements, DLLC’s clients can clearly understand that DLLC strives for excellence and for building lasting relationships with clients.

Importance of Messaging

DLLC came to us after the merger of two law firms in Singapore. They needed help refining their target audience and how to best communicate their full array of services. They wanted to highlight and incorporate their four main values – drive, duty, dedication, and daring – into all aspects of their messaging. With a carefully-written mission and value statements, DLLC’s clients can clearly understand that DLLC strives for excellence and for building lasting relationships with clients.

Creating a Visual Identity

DLLC needed a distinguished, professional logo to effectively convey its purpose and brand identity.

To develop a visual identity, we implemented black, red, silver, and white into DLLC’s visual elements. These colors emphasize DLLC’s strength and commitment. We chose Montserrat and Grotesk fonts to convey professionalism and boldness.

Once we understood DLLC Legal’s goals, we strategized with them on creating a more cohesive visual identity and strong messaging in preparation for their website.

Emma IdiartBig Red Jelly Brand Strategist

Brand Style Guide

Brand Style Guides, Brand Guidelines, Brand Bibles – no matter what you call them – are imperative for a cohesive brand identity. The visual identity and messaging found in Brand Style Guides influence all areas of presentation. The guideline instructs everything from website design to email marketing, from social media to product packaging, and from internal communications to marketplace portfolios. Every company serious about their online and offline identity and interested in seeing large growth needs a Brand Style Guide to follow religiously.

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