Tea Zaanti did not have a strategy that would clearly communicate the vision of the shop through its website, social media, and events. They needed a targeting strategy to best target urban millennials or anyone in the local neighborhood who enjoys tea, outdoor patios, and wine bars.
We created an in-depth style guide, brand messaging, and an online/social media strategy to position Tea Zaanti as a unique and local hangout spot. This included creating physical packagings such as wine tags, signage, and stickers to be used throughout the branding. We also created social media templates to be used as the foundation for their social media presence.
Brand Pro
Tea Zaanti did not have a strategy that would clearly communicate the vision of the shop through its website, social media, and events. They needed a targeting strategy to best target urban millennials or anyone in the local neighborhood who enjoys tea, outdoor patios, and wine bars.
We created an in-depth style guide, brand messaging, and an online/social media strategy to position Tea Zaanti as a unique and local hangout spot. This included creating physical packagings such as wine tags, signage, and stickers to be used throughout the branding. We also created social media templates to be used as the foundation for their social media presence.
Brand Pro
Tea Zaanti strives to build a strong connection within the community while offering a unique scene that was the sweet spot between the bar scene and an expensive restaurant.
Tea Zaanti is an extraordinary hangout place in SLC. They offer a wide range of premium loose-leaf tea, wine, and espresso. Tea Zaanti welcomes everyone. It’s a place for people looking for a comfortable place to socialize, sip tea, or enjoy our special wine from small, organic, and sustainable farms.
Our team created various tags and stickers to be used on their products to boost Tea Zaanti branding. Tea Zaanti is not just a place where people come to enjoy different types of teas and drink wine with a charcuterie board. Tea Zaanti customers can also purchase their wines and tea collection to enjoy them at home or buy it as a present for different occasions. Branded tags and stickers were made to create a memorable first experience with a brand. We created a couple of brand tags for wine products and stickers to be placed on the tea packaging.
”Tea Zaanti was such a fun client to work with! I immediately connected with their "support-local" mindset. Once we understood Tea Zaanti’s consumers and brand strengths, we were able to redesign their brand identity and strategy, visuals, and packaging for a customer-centric feel.
Emma IdiartBig Red Jelly Brand Strategist
Brand Style Guides, Brand Guidelines, Brand Bibles – no matter what you call them – are imperative for a cohesive brand identity. The visual identity and messaging found in Brand Style Guides influence all areas of presentation. The guideline instructs everything from website design to email marketing, from social media to product packaging, and from internal communications to marketplace portfolios. Every company serious about their online and offline identity and interested in seeing large growth needs a Brand Style Guide to follow religiously.
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