Problem
Everdime wants to become the most trusted and convenient platform for managed and self-managed cryptocurrency investing. With plans to grow and to bring this platform to more customers, they needed to develop a strong brand identity.
Solution
The Big Red Jelly branding team helped identify Everdime’s unique product positioning and develop target consumer profiles. We created brand messaging and imagery to effectively communicate Everdime’s purpose and platform to its target consumer.
Project Type
Brand Advanced
Problem
Everdime wants to become the most trusted and convenient platform for managed and self-managed cryptocurrency investing. With plans to grow and to bring this platform to more customers, they needed to develop a strong brand identity.
Solution
The Big Red Jelly branding team helped identify Everdime’s unique product positioning and develop target consumer profiles. We created brand messaging and imagery to effectively communicate Everdime’s purpose and platform to its target consumer.
Project Type
Brand Advanced
Behind every great brand is a great story
A strong brand identity is essential to gain and retain customers. Everdime needed to first carve our WHO their target audience was. Before creating Everdime’s messaging, we developed consumer profiles so we could create content specific to Everdime’s target audience. We dove into understanding their key demographics and consumer profiles with demographic research.
Careful, targeted messaging is essential for new ventures. This enables you to break through the noise of other businesses; creating stronger relationships with your consumers.
Choosing Colors
Everdime’s platform was designed to be flexible in helping people discover new cryptocurrencies. We implemented Blue-Green and Teal, which are colors often associated with discovery, balance, practicality, and flexibility.
Typically associated with higher levels of risk, orange is the color of courage and positivism. Given the riskier nature of crypto, this color attracts our audience considering they tend to be more risk-averse.
Designing the Logo
The Everdime logo was created to be a distinguishing symbol of the Everdime brand. The “E” at the center of the blockchain shape is symbolic of Everdime’s novel technologies and our own blockchain. It is also symbolic of their vision, to be the center for all things crypto.
”Everdime was an amazing project to work on. I had limited knowledge about cryptocurrency and NFTs before working with Sandor, but I walked away with a thourough understanding! What this company is aiming to do will change the game!
Lyndsie OrenoBig Red Jelly Brand Strategist
Brand Style Guide
Brand Style Guides, Brand Guidelines, Brand Bibles – no matter what you call them – are imperative for a cohesive brand identity. The visual identity and messaging found in Brand Style Guides influence all areas of presentation. The guideline instructs everything from website design to email marketing, from social media to product packaging, and from internal communications to marketplace portfolios. Every company serious about their online and offline identity and interested in seeing large growth needs a Brand Style Guide to follow religiously.
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