Problem
Fincas Valverde is a company in Bolivia that produces coffee using the best, single-origin arabica beans. With plans underway to expand abroad, Fincas Valverde wants to share Bolivian culture with Americans in the best way possible.
Solution
Identify Fincas Valverde’s unique product positioning, and create brand messaging that will connect to their target market.
Project Type
Brand Pro
Problem
Fincas Valverde is a company in Bolivia that produces coffee using the best, single-origin arabica beans. With plans underway to expand abroad, Fincas Valverde wants to share Bolivian culture with Americans in the best way possible.
Solution
Identify Fincas Valverde’s unique product positioning, and create brand messaging that will connect to their target market.
Project Type
Brand Pro
Behind every great brand is a great story
A strong brand identity is essential to gain and retain customers. We carefully wrote their brand story, values, and mission statement so consumers understand what differentiates Fincas Valverde from other coffee companies.
The Brand Brought to Life
We identified Fincas Valverde’s target consumers as avid coffee drinkers who frequently make their coffee at home and are willing to pay more for higher quality. They care about sustainability and support small businesses.
We wanted the product design to be colorful and fun, and to resonate with Finacs Valverde’s customers. It needed to look homemade and reflect the company’s homegrown, Bolivian roots.
Business Assets
We designed professional social media posts that communicate Fincas Valverde’s brand messaging to its target consumers. Unified digital messaging is essential to maintain brand consistency.
The brand style guide includes sample captions and imagery guidelines to help the company produce content that aligns with its brand identity.
Other Business Assets
- Letterhead
- Brochure
- Font files
- Custom branded stickers
”Fincas Valverde is a super cool company that practices what they preach! They are aware of and concerned about the environment. It was awesome to connect with a client that cares about the planet and makes amazing products. Best coffee ever!
Lyndsie OrenoBig Red Jelly Brand Strategist
Brand Style Guide
Brand Style Guides, Brand Guidelines, Brand Bibles – no matter what you call them – are imperative for a cohesive brand identity. The visual identity and messaging found in Brand Style Guides influence all areas of presentation. The guideline instructs everything from website design to email marketing, from social media to product packaging, and from internal communications to marketplace portfolios. Every company serious about their online and offline identity and interested in seeing large growth needs a Brand Style Guide to follow religiously.
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