How FAME’s Rebrand Helped Them Elevate the Company and Align with their New Goals

Deliverables

Advanced Branding, Messaging, Social Media Templates

Two open brand guide booklets with blue and white covers, colorful tab markers, and pages displaying branding elements, merchandise, and guidelines for a brand called fame by Big Red Jelly.
A large group of people in casual attire pose and smile in front of a screen displaying the “fame” logo and “March 2023 – Offsite Meeting” in a conference room with round tables and water bottles.

Meet FAME

For over 40 years, Fame has been providing premier school management software solutions for post-secondary schools to aid them with student tracking and management.

With decades of experience in Title IV and school operations, Fame assists schools in remaining compliant while providing an unmatched user experience to accelerate everything from admissions to engagement with students.

Project Level

Advanced

Company Size

250

Employees
Timeline

7

Weeks
Assets Created

18

Understanding The Problem

After being in business for over four decades and adding on several new services, FAME came to Big Red Jelly ready for a complete rebrand.

FAME needed an updated brand that matched the premium level of software and services they offer. Their current branding was outdated and no longer portrayed the message that FAME wanted to send—that they are the leading software provider for secondary schools.

Their new brand needed to be bold and youthful, yet simple to reflect the nature and power of their offerings.

FAME’s New Brand Needed To:

1

Reflect the power and exceptionalism of their advanced solutions

2

Speak to both their software and service offerings in equal weight

3

Help them on the path to becoming the leading software provider for secondary schools

An open booklet displays branded materials, featuring a company overview with charts on the left page and merchandise such as T-shirts, pins, and stickers showcasing the Fame logo on the right page.

Powerful Solutions Driven by Advanced Brand Research

With their project end goals in place, FAME was ready to begin the rebranding process.

The Logo

Icon

The overall design of the checkmark is simple and straightforward, but its shape evokes a sense of professional reliability and progress. It was inspired by FAME’s core values and mission to help schools get things done.

A white 3D checkmark with a shadow appears in the top right corner and another identical checkmark with a longer shadow is in the bottom left corner, both on a plain white background.
Two black and gray 3D checkmarks are positioned diagonally, one in the top left corner and one in the bottom right corner, on a plain white background.
A geometric heart shape made of three colored segments: blue on the top left, yellow in the center, and red on the bottom right, with a dark blue side, all on a white background.
A simple geometric design with two parallelograms; one is dark blue on the left, and the other is dark green on the right, both set against a white background.
A blue parallelogram is positioned to the left of a dark green parallelogram, both resting on a white background. The shapes are aligned so that their adjacent sides touch.
A red parallelogram on the left is positioned next to a green parallelogram on the right, both set against a white background.
A yellow parallelogram on the left overlaps with a large green rectangle extending to the right, both set against a white background.

The Logo

Colors

The bold, fun colors play off FAME’s original color palette and those used within their software. The bright red and yellow help to add contrast, authenticity, and a youthful appearance.

The Logo

Typography

Using a thick, san serif font in lowercase letters gives the logo an inviting feel, helping viewers feel welcomed into FAME’s community. It also matches the blockiness of the icon.

A blue background displays font samples for ITC Avant Garde in various sizes and weights, showing examples for Header 1, Header 2, Header 3, Header 4, and body text with placeholder lorem ipsum.
A slide titled Values displays three sections—Performance, Compliance, and Simplicity—each with an icon and description highlighting the company’s commitment to school management software excellence and building a reputation for fame in the industry.

Messaging

Brand Messaging

When developing FAME’s brand messaging, we focused on three things:

  1. Their target audience—school administrators
  2. Highlighting their software and services in equal measure and distinctively
  3. Aligning it with their long-term vision of becoming the go-to software provider for secondary schools

Implementation

Implementation Assets

To help FAME implement their new brand, we created several ready-to-go assets for them to use as well as guidelines for creating more branded materials. FAME’s style direction was inspired by big geometric patterns currently trending within the software industry. FAME balances in the middle between professional and playful.

An image showing print assets for the brand Fame, featuring a colorful logo and modern design on letterhead and business cards, with a prominent Download button on a blue panel.

The Results

67
Engagement Per Website Visit Increase
2.31
Website Visitor Increase
20
Increase In Website Visitors From Socials

”I found the creative team at Big Red Jelly extremely competent and outstanding to work with. I do think at the end of the day the branding decision was really up to me but the creative breadth and turnaround and research was on point especially given the price—I recommend Big Red Jelly to all of my colleagues. The web design required more guidance but again, the creative elements and innovation were truly inspired. I continue to be impressed with the gentle guidance of Big Red Jelly weather it be in regards to website conversions or banner designs.

Bethany LibusMarketing Manager, FAME Inc.
A geometric heart shape made of three colored sections: blue on top left, yellow in the center, and red on the bottom right, with a dark blue side edge, creating a 3D block effect.
Fame Portfolio Header

”We really enjoyed working with FAME on their rebrand. Through our collaborative and creative process, we succeeded in elevating their financial aid software solution to new heights, positioning Fame as a leading innovator in the industry, and setting the standard for the future of streamlined financial operations.

Chloe H.Lead Brand Strategist on the Project