Pain Points
Underutilized digital tools,
small contact database,
no ongoing email marketing strategy
Solutions
Brand refinement,
custom website build,
HubSpot setup,
sales enablement tools
Tech Stack
HubSpot
WordPress
Google Analytics
Meet Greene Education
Based in Madison, Mississippi, Greene Education empowers educators, superintendents, and school districts to innovate in teaching and learning. Their services range from leadership coaching and student support to job-embedded teacher coaching, impacting both classrooms and communities.
The organization’s mission goes beyond providing resources. They aim to be a northern light for districts and teachers, guiding them with data-driven solutions, proven methodologies, and a commitment to measurable impact. Greene Education is passionate about embedding themselves in school districts across Mississippi and neighboring states, with a long-term vision of becoming a trusted national leader in education consulting.
Brand Level
Standard
Build & Grow Level
Pro
Industry
Education
The Challenge: Scaling for Greater Reach
When Greene Education partnered with Big Red Jelly, they were known regionally but needed to elevate their digital presence, modernize their brand, and build systems that could support expansion beyond Mississippi. Their HubSpot CRM was barely being used, their email marketing was nonexistent, and their website was not designed to capture or nurture leads.
They were missing:
- Consistent, professional brand identity across digital and physical channels
- A lead-generating, marketing-focused website
- Ongoing conference follow-up systems
- Nurture campaigns to convert warm leads into clients
- Assets and positioning to establish thought leadership in the education space
The Solution: A Strategic Brand and Marketing Overhaul
Big Red Jelly worked with Greene Education to refine their brand identity, create a custom marketing-driven website, and develop targeted marketing campaigns designed to capture leads at conferences, on their website, and through retargeting ads.
We implemented a fully optimized HubSpot CRM, built conference landing pages, designed branded flyers and downloadables, and developed educational blog content to establish Greene Education as an industry thought leader.
We focused on:
- Brand refinement with strategic messaging and visual updates
- Building a website designed for lead generation and thought leadership
- Launching a targeted marketing strategy with data tracking and analytics
- Sales enablement tools to increase conference ROI
Part 01 | Brand Refresh
Building the Brand for Leadership
We began with a full brand audit, reviewing Greene Education’s logo, colors, messaging, and collateral. The existing logo carried strong recognition in their region, so we preserved its integrity while refreshing the brand for greater visual appeal and versatility.
Key brand enhancements included:
- Introducing a refined color palette including Scholar Navy, Growing Green, Lightbulb Yellow, Curiosity Orange, Sky Blue, and Notebook Blue that brings warmth and trustworthiness while appealing to both educators and district leaders.
- Establishing consistent typography across all materials (Lexend Deca for headings, Work Sans for body text) to create a clean, professional look.
- Designing branded templates for social media, conference signage, flyers, and downloadable resources, ensuring every touchpoint reinforces Greene Education’s identity.
- Crafting messaging pillars around their Sage and Ruler archetypes, positioning them as both trusted mentors and confident leaders.
- Creating brand usage guidelines so their team and partners can maintain consistency across all channels.
This cohesive visual and verbal identity allows Greene Education to show up as a credible, polished leader whether they’re presenting at a conference or connecting with a superintendent online.
Part 02 | Website Rebuild
Creating a Marketing-Driven Website
We transformed Greene Education’s website from a static, informational site into a dynamic sales and marketing platform. Designed with three audiences in mind – decision-makers, prospective employees, and the general public – the site now acts as a central hub for brand storytelling, lead generation, and thought leadership.
Website improvements included:
- Clear audience pathways so superintendents, educators, and job seekers can quickly find tailored content.
- Service-specific landing pages for leadership coaching, student support, mathematics and writing institutes, and new teacher development programs.
- An Events section to highlight conference appearances, past workshops, and upcoming Greene Education–hosted events.
- Conversion-focused CTAs on every page, from “Schedule a Consultation” to “Request a School Audit.”
- Integrated HubSpot forms and tracking, ensuring all leads feed directly into their CRM for immediate follow-up.
- SEO optimization targeting key search terms like “school leadership coaching” and “teacher development programs Mississippi.”
- A resource library with downloadable materials, case studies, and blog posts to position Greene Education as a go-to educational resource.
The result: a professional, mobile-friendly, SEO-optimized site that not only shares Greene Education’s story but also actively attracts and converts new leads.
Part 03 | Conference Enhancements
Elevating Conference Presence
Conferences are a cornerstone of Greene Education’s growth strategy, so we equipped them with high-quality, lead-capturing tools for these in-person events.
Conference enablement included:
- Branded table displays, banners, and signage designed to stand out in crowded event spaces.
- Professionally designed flyers and brochures for quick distribution to superintendents, district heads, and teachers.
- Downloadable resources tied to QR codes, allowing attendees to easily access materials and enter Greene Education’s email nurture sequences.
- Dedicated conference landing pages that aligned with the event theme and offered valuable resources in exchange for contact information.
- Pre- and post-event email campaigns to maximize ROI on conference attendance.
Part 04 | Lead Nurturing
Strengthening Engagement Through Targeted Follow-Up
Greene Education’s work often begins with an in-person introduction — at a conference, community event, or training session — and the key to turning those introductions into partnerships is timely, relevant follow-up. We built a system that keeps Greene Education top-of-mind long after the first handshake.
Our approach included:
- Using HubSpot to capture leads from events, website forms, and resource downloads in one place.
- Creating custom landing pages tied to each conference or event, allowing attendees to easily access follow-up resources and learn more about Greene Education’s services.
- Designing downloadable content, such as program overviews, workshop guides, and data-driven school audit tools, that encourage continued engagement.
- Setting up email nurture sequences that deliver valuable content over time, positioning Greene Education as the go-to partner for school districts.
- Ensuring all outreach is personalized and relevant to the audience segment (superintendents, teachers, or district leaders).
By building this follow-up infrastructure, Greene Education can now re-engage conference attendees, community partners, and website visitors in a meaningful way, turning warm leads into active conversations and long-term clients.
Part 05 | Thought Leadership
Developing Thought Leadership Content
We created an ongoing content strategy to showcase Greene Education’s expertise and impact, reinforcing their brand as a trusted authority in education consulting.
Content initiatives included:
- Educational blog series covering leadership strategies, teacher development best practices, and success metrics in education.
- Case studies and testimonials to demonstrate measurable impact and real-world results.
- Video spotlights to humanize the brand and share their work in an engaging, visual format.
- Highlighting federal funding opportunities and providing guidance on how schools can use these funds to work with Greene Education.
Bring It All Together
In just a few months, Greene Education went from 13 contacts in their CRM to over 510, with lead generation growing from zero to 22 leads in the most recent month alone. Their brand now reflects their mission, their website acts as a 24/7 sales tool, and their marketing funnels capture, nurture, and convert leads at a higher rate.
Clear Messaging
Greene Education clearly positions themselves as the experts in education in their area.
Strategic Follow Up
Big Red Jelly tapped into the HubSpot CRM to nurture the leads created at events and conferences.
Tactical Execution
Big Red Jelly has continued to produce thought leadership content that educates Greene Education’s audience.
4200
%
Email marketing delivers a 4,200% ROI on average, making it one of the most effective channels for lead nurturing.
23
%
Organizations with consistent branding see 23% more revenue growth annually.
67
%
Companies that blog receive 67% more leads per month than those that don’t.
The Conclusion: Strong Trust and Lead Nurturing Brings Success
In just a few short months, Greene Education has gone from a regionally known consulting group to a poised national contender with the tools, brand, and strategy to expand across multiple states.
40
x
Increased CRM contacts by 40x
10x
x
10x number of monthly leads
1
1 comprehensive marketing funnel with measurable results
Shown: Bethany Benham, Stephen Sobisky, Connor Biggar
The Strategists
Bethany Benham | Brand
“I loved helping Greene Education define a brand that communicates both authority and approachability. We built their visual identity around the idea of being a guiding light for educators, while making sure their materials still feel warm and inviting. My favorite part was blending their messaging and design to truly reflect who they are: thought leaders who empower schools to reach their potential.”
Stephen Sobisky | Build
“This project was all about creating a digital home that matched Greene Education’s real-world impact. We designed the site to speak directly to superintendents, district leaders, and teachers, making sure each audience had a clear path to learn more and connect. Seeing the site come together as a professional, lead-generating tool that supports their conference presence and thought leadership was incredibly satisfying.”
Connor Biggar | Grow
“Working with Greene Education has been a rewarding challenge because of the impact they’re making in classrooms across Mississippi and beyond. In just a few months, we’ve taken their CRM from only 13 contacts to over 500, giving them the infrastructure they need to keep momentum from events, conferences, and community involvement. It’s been exciting to help position them as a trusted resource for school districts and see the foundation we’ve built start to generate real leads.”
Let's Talk
Big Red Jelly: Your New Education Marketing Partner
Big Red Jelly is a specialized branding, web, and marketing agency dedicated to helping education-focused organizations like Greene Education achieve their full potential. We combine strategic thinking, creative execution, and data-driven insights to deliver measurable results that empower educators, schools, and districts to succeed.
Meet the Team
Why Big Red Jelly?
We’re not just another branding and marketing agency. We’re strategic partners who understand the education sector. Our proven process blends market research, creative strategy, and analytics to deliver exceptional outcomes. With award-winning expertise and a track record of client success, we’ll champion your brand every step of the way.
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