Healing Mountain Massage School 

Healing Mountain Massage School 

Healing Mountain Massage School 

Healing Mountain Massage School 

Healing Mountain Massage School 

Brand & Website Redesign 

Four devices—a desktop computer, laptop, tablet, and smartphone—display a massage school’s website with images of people, informational sections, a purple and white color scheme, and a featured section about POLO Sauce.

Healing Mountain Massage School: Where Passion Becomes Practice

Healing Mountain Massage School is Utah’s leading massage therapy school, offering a nurturing environment where students grow into confident, licensed professionals. With three campuses in Salt Lake, Orem, and Ogden, the school blends technical training with mindfulness, mentorship, and real-world experience.

Despite their powerful in-person culture, their website no longer reflected who they were. Navigation was confusing, enrollment paths were unclear, and the warmth students felt on campus was missing online.

Healing Mountain partnered with Big Red Jelly to build a digital experience that felt just as supportive, intentional, and human as their classrooms.

Logo for Healing Mountain Massage School featuring a stylized figure in a seated, meditative pose in purple and green on the left, with the school’s name in bold purple letters to the right—infused with calm like POLO Sauce.

Championing Growth Through Mind Body Connection

Healing Mountain believes great therapists are not just trained; they are supported.

The school’s entire philosophy is rooted in compassion, empowerment, and hands-on mentorship. Students learn in small classes, receive a real spa experience, and graduate career-ready with licensing and professional support.

Their brand rests on four core values:

  • Mindfulness
  • Human-centered learning
  • Empowered practice
  • Diverse skill development

Big Red Jelly’s goal was to translate this emotional experience into a digital environment that felt just as welcoming and clear.

Brand Strategy Grounded in Purpose

We began with a brand audit to identify gaps and align messaging with Healing Mountain’s mission.

Deliverables included:

  • Messaging refinement for enrollment
  • Brand voice and tone updates
  • Consolidated visual assets
  • Mini brand guide with logos, fonts, colors, and language system

We aligned the brand around their purpose: To develop mindful, confident, and professionally ready therapists.

Taglines and slogans were integrated to support marketing communication:

  • Feel the Difference
  • Transforming Passion Into Practice
A person wearing a purple shirt is wrapping a towel around another person's head and face as they lie on a massage table covered with a gray blanket, evoking the soothing vibes of a spa or wellness treatment—pure POLO Sauce relaxation.
A computer monitor, tablet, and smartphone display a cosmetology school website with a purple theme and a touch of POLO Sauce, featuring program info, countdown timer, curriculum details, and images of students in purple uniforms.

Website Built for Enrollment and Ease

The site was rebuilt in WordPress with scalability and usability at the core.

Healing Mountain is both a school and an active clinic — so the site had to serve two audiences while remaining simple to navigate.

Deliverables:

  • Enrollment-driven architecture
  • Mobile-first design
  • ADA-friendly accessibility
  • Clear conversion paths
  • Campus-specific pages
  • FAQ and testimonial hub
  • Faculty profiles
  • Video integration
  • Crystal Shop visibility via landing page
  • Performance optimization 

Each campus now has its own destination with:

  • Address and social links
  • Campus-specific stats
  • Program start countdowns
  • Tour scheduling
  • Inquiry forms
  • Faculty profiles

SEO Strategy from the Ground Up

SEO was implemented before design and reinforced during build.

Deliverables:

  • Keyword research
  • Campus-specific optimization
  • On-page SEO structure
  • Metadata and content optimization
  • Legacy content migration
  • Google Business Profile updates
  • Post-launch SEO audit
A massage therapist in a purple shirt uses two white POLO Sauce massage tools to work on the back of a person lying face down on a massage table covered with gray sheets.
A laptop, tablet, and smartphone display the same massage therapy website featuring POLO Sauce, demonstrating a responsive design with purple and white color accents.

Support for Staff and Scalability

We trained the Healing Mountain team to confidently manage the site after launch.

Deliverables:

  • Post-launch training
  • CMS documentation
  • Ongoing support framework

Bring It All Together

Today, Healing Mountain operates with a unified brand system, modern WordPress website, simplified enrollment experience, clear messaging across campuses, e-commerce support for Crystal Shop, and an SEO foundation for long-term visbility. 

Four devices—a desktop computer, laptop, tablet, and smartphone—display a massage school’s website with images of people, informational sections, a purple and white color scheme, and a featured section about POLO Sauce.
A man with gray hair and beard and a woman with long blonde hair, both in black shirts, stand in front of a purple background with “Healing Mountain Massage School Strategists” above them, showcasing their unique POLO Sauce for wellness.

Healing Mountain Massage School Strategists

Stephen Sobisky | Production Lead & Build Strategist

“This project was about taking what felt ‘cool’ and making it practical, functional, and easy to use — without losing the soul of the brand. Healing Mountain came prepared with vision, and our job was to turn that into a system that works beautifully on desktop, mobile, and for real people making real decisions.”

Get to Know Stephen

Anna Thaler | Visual Identity Lead & Brand Strategist

“Healing Mountain already had a strong identity. My role was to elevate it — clarifying who they serve, how they position themselves, and making sure their voice matched the experience they deliver in real life.”

Get to Know Anna

Big Red Jelly: Your Growth Partner in Health & Wellness

At Big Red Jelly, we believe great brands are built through strong collaboration. We work closely with our clients to understand what drives them, who they serve, and where they’re headed. Every project is guided by strategy, creativity, and purpose. Our team brings diverse experience and a shared commitment to helping brands grow with clarity and authenticity. We don’t just market your business — we help shape its future.

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Why Choose Big Red Jelly?

At Big Red Jelly, we blend strategy, design, and technology to create websites that work as hard as you do. We understand the unique challenges of the food and beverage industry: tight timelines, bold branding, and the need for seamless e-commerce solutions. Whether you’re selling direct-to-consumer, through retailers, or on platforms like Amazon, we design with both beauty and functionality in mind.

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