Pain Points
Outdated site,
unclear positioning,
no multilingual accessibility
Solutions
Brand refresh,
Website rebuild,
Local search optimization
Tech Stack
WordPress,
Google Business Profile
Meet Pioneer Valley Dental
Pioneer Valley Dental has been part of Utah’s community since the 1980s, serving patients with more than just routine checkups. As a specialty dental provider, they offer advanced services like implants, cosmetic dentistry, and teeth whitening, paired with a warm, professional, and uniquely traditional atmosphere.
When they came to Big Red Jelly, their website hadn’t been updated in over a decade. It looked like a relic from the early 2000s, lacked clear calls-to-action, and didn’t reflect their updated office or premium services. Worse, nothing in their brand or site made it clear they were specialists, not just general dentists.
With 60% of their audience being Hispanic, Pioneer Valley Dental also wanted to make their care more accessible with bilingual communication, ensuring their Spanish-speaking patients felt fully welcomed and informed.
Brand & Grow Level
Startup
Build Level
Standard
Industry
Dental Care
The Challenge: Updating a Legacy Brand for Modern Growth
Pioneer Valley Dental’s biggest challenge was aligning their brand and website with who they truly were: a trusted, specialty-focused dental practice rooted in Utah tradition. The outdated design, unclear messaging, and missing technical foundations were holding them back from growth.
They were missing:
- A clear brand identity that reflected their specialty services and community roots.
- A high-performing website with visible CTAs, service pages, and conversion paths.
- Proper SEO structure to rank for valuable keywords.
- Multilingual accessibility for their large Hispanic audience.
- Consistent social content to engage and educate patients.
The Solution: A Proven Process to Rebuild from the Ground Up
Big Red Jelly guided Pioneer Valley Dental through our proven Brand. Build. Grow. process, starting with a brand audit to pinpoint gaps. We refreshed their identity with a Utah-inspired visual palette, clarified their specialty positioning, and built a custom WordPress site that was optimized for both conversions and search engines.
To amplify growth, we rolled out an SEO and social media plan that capitalized on their many 5-star reviews, targeted high-potential keywords, and made them more visible in their community, both online and offline.
We focused on:
- Redefining their brand identity and positioning.
- Rebuilding their website with a clear conversion strategy.
- Structuring SEO for sustainable traffic growth.
- Creating multilingual accessibility.
- Establishing a consistent, personality-driven social media presence.
Part 01 | Brand Refresh
Elevating the Brand to Reflect Their Expertise & Utah Roots
The brand refresh positioned Pioneer Valley Dental exactly where they wanted to be: premium, specialty-focused, and deeply tied to their Utah heritage. We took their outdated identity and transformed it into a modern, trustworthy, and approachable brand that speaks to both long-time patients and new audiences.
Brand Highlights:
- Developed a Utah-inspired visual identity with warm sandstone reds, deep blues, and clean typography.
- Clarified positioning as a specialty dental provider, not just a general dentistry practice.
- Incorporated heritage storytelling to highlight their 40+ years serving the community.
- Created brand guidelines for consistent use across digital, print, and office signage.
- Designed business cards and merchandise mockups to extend brand presence beyond the office.
Part 02 | Website Redesign
Building a Website That Converts & Grows With Them
Pioneer Valley Dental’s WordPress website rebuild wasn’t just a facelift, we created a site that could grow alongside their marketing strategy. The new site now invites visitors to take action, find information quickly, and trust the brand from their very first click.
Build Highlights:
- Designed a mobile-friendly, ADA-compliant website optimized for conversions.
- Added clear, high-visibility CTAs and phone numbers throughout.
- Created dedicated service pages for specialties like implants, whitening, and cosmetic dentistry.
- Built a financing page and integrated a blog for SEO and patient education.
- Structured parent URLs for strong SEO foundations and future scalability.
Part 03 | Local SEO
Boosting Visibility Through Strategic SEO & Local Search
The Grow team’s SEO strategy focused on “low-hanging fruit” keywords where Pioneer Valley Dental was already close to ranking high. This precision targeting brought rapid traffic gains and strengthened their position in the competitive dental space without spending a dime on ads.
SEO Highlights:
- Targeted keywords ranking on pages 2–4 to quickly push them to page 1.
- Doubled organic traffic within the first month of launch.
- Increased user engagement time by 142% month over month.
- Optimized Google Business Profile to leverage hundreds of 5-star reviews.
- Implemented on-page SEO best practices including meta data, headings, and alt text.
Part 04 | Community Building
Creating a Social Presence Patients Want to Engage With
We shifted Pioneer Valley Dental’s social media from sporadic posts to a strategy-driven content plan. By blending educational content, brand storytelling, and personal introductions, we made their feeds both informative and personable, building trust with current and future patients.
Social Media Highlights:
- Developed content for Instagram, Facebook, and LinkedIn aligned with brand voice.
- Created educational posts explaining services and specialty expertise.
- Produced brand-focused content to highlight values and heritage.
- Planned a new series featuring dentist interviews and behind-the-scenes content.
- Focused on increasing patient advocacy and organic sharing.
Part 05 | Language Accessibility
Making Care Accessible for a Diverse Community
With 60% of their patient base being Hispanic, accessibility was a top priority. We ensured Pioneer Valley Dental’s online presence reflected their bilingual capabilities and cultural awareness, making every patient feel seen, understood, and welcome.
Accessibility Highlights:
- Added Spanish language translation to website pages.
- Highlighted bilingual dentists in staff bios and service descriptions.
- Adapted brand messaging to resonate with Hispanic audiences.
- Ensured inclusive imagery and culturally relevant design choices.
- Improved navigation to make it easy for all patients to find the information they need.
Bring It All Together
Pioneer Valley Dental now has a unified brand, a modern website, and a marketing foundation built to grow. They’re ranking higher in search, engaging more patients online, and showcasing the personality and expertise that set them apart.
Clear Messaging
Pioneer Valley Dental clearly positions themselves as specialized dentists in their area.
Strategic Outreach
Big Red Jelly utilized social media channels to stay involved in the community of patients and providers.
Tactical Execution
Big Red Jelly has continued to produce thought leadership content that educates Pioneer Valley Dental’s audience.
88
88% of consumers are less likely to return to a site after a bad user experience.
67
Businesses that maintain an active blog generate 67% more leads per month than those that don’t.
46
46% of all Google searches are seeking local information, and 78% of local mobile searches result in an offline purchase.
The Conclusion: A Brand that Shines and Delivers
The impact of Big Red Jelly’s work was nothing short of remarkable.
60
Organic search now accounts for 60% of all site traffic.
500
Website sessions increased by 500%
142
Engagement time up 142% month-over-month
Shown: Joshua Lee, Vanessa Savage, Connor Biggar
The Strategists
Joshua Lee | Brand
“Pioneer Valley Dental had such a rich history and story, it just wasn’t showing up in their brand. I loved taking their Utah roots and weaving that into a fresh identity that feels modern while still honoring their legacy. Seeing their personality shine through the new branding was really rewarding.”
Vanessa Savage | Build
“The old site was holding them back, and we knew a complete rebuild would change everything. I enjoyed designing a site that not only looks great but also works harder for them — clear calls-to-action, better service pages, and a structure that will keep performing as they grow.”
Connor Biggar | Grow
“This has been one of my favorite projects. Curtis came in with realistic expectations and a lot of ambition, which made it easy to collaborate. I’ve loved watching the numbers take off. Doubling traffic without ads proves just how powerful the right foundation and SEO strategy can be.”
Let's Talk
Big Red Jelly: Your New Dental Marketing Partner
At Big Red Jelly, we help practices like Pioneer Valley Dental do more than just “keep up” with digital trends; we position them to lead in their market. Our team specializes in translating a business’s unique strengths and values into a brand and online experience that drives measurable growth. We combine strategic branding with high-converting website design and data-backed marketing campaigns, giving our clients a complete foundation for success. We believe in building brands that are visually compelling, emotionally resonant, and functionally designed to convert curious visitors into loyal customers.
Meet the Team
Why Big Red Jelly?
We’re not just another marketing agency, we’re your strategic growth partner. That means we don’t deliver one-off services and walk away. Instead, we work with you to uncover your brand’s unique voice, create the tools you need to connect with your audience, and help you implement marketing strategies that work in the real world. Our process combines market research, creative execution, and performance analytics to ensure you’re making the most of your investment. And because we’ve worked with hundreds of businesses across industries, from healthcare to hospitality, we know how to adapt proven strategies to fit your market’s specific challenges and opportunities.
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