Pain Points
Disconnected systems,
unoptimized pages,
low conversion funnels
Solutions
Website development,
analytics implementation,
ongoing maintenance
Tech Stack
WordPress,
Microsoft Clarity,
A/B testing tools
Meet Savory Fund
Savory Fund is a restaurant investment and growth firm that acquires, supports, and scales emerging food brands across the U.S. Their portfolio includes beloved names like R&R BBQ, Via 313, Hash Kitchen, Sicilian Butcher, Mo’ Bettahs, and more.
When we first connected through R&R BBQ, Big Red Jelly became a go-to partner for website development as Savory scaled. With every new acquisition, Savory turned to us to ensure their brands had fast, user-friendly websites capable of handling tens of thousands of monthly visitors.
Despite Savory’s national recognition and high organic traffic, their digital infrastructure lagged. Brands relied on spreadsheets, had no CRM, and lacked automated lead management. This meant missed opportunities for catering, loyalty, and repeat engagement.
Build Level
Standard
Grow Level
Startup
Industry
Restaurant/Food Service
The Challenge: Disconnected Systems & Under-Optimized Websites
Savory Fund needed a way to unify its brands’ digital presence, ensure websites were high-performing, and capture leads effectively.
Challenges included:
- No CRM to manage leads or nurture campaigns
- Website forms not connected to automation systems
- Inefficient catering and order management workflows
The Solution: Conversion-Driven Web Development & Ongoing Growth
Our team at Big Red Jelly partnered with Savory Fund to become their primary website development and optimization partner. We designed and launched multiple restaurant websites, then supported each brand with analytics, user behavior insights, and conversion-focused improvements.
Key solutions included:
- Building scalable websites for each brand on WordPress
- Implementing Microsoft Clarity, heatmaps, and A/B testing to guide design improvements
- Restructuring high-traffic pages (like catering) to increase conversion rates
- Providing ongoing Grow support for optimization and analytics
Part 01 | Brand Foundations
Brand Foundations for Each Restaurant
Savory’s portfolio includes a wide range of restaurant brands, each with its own unique identity, audience, and style. Our job was to make sure every website reflected that brand personality while still meeting modern UX standards and being scalable across devices. Instead of forcing a “one-size-fits-all” approach, we carefully balanced individuality with consistency.
What we did:
- Preserved each restaurant’s voice, look, and feel while ensuring mobile-friendly design.
- Standardized core functionality (menus, catering, locations, contact forms) across all brands.
- Collaborated with Savory’s art director to align visuals with brand guidelines.
- Ensured each site felt distinct—Texan BBQ for R&R, artisanal pizza for Via 313, modern Italian for Sicilian Butcher, etc.—while using shared best practices for usability.
Part 02 | Website Build
High-Performance Website Builds
At the core of our work with Savory Fund has been web development. We’ve built and relaunched sites for multiple brands including R&R BBQ, Hash Kitchen, Sicilian Butcher, Via 313, and Mo’ Bettahs. These sites often start with existing designs, but we refine them for speed, scalability, and long-term success.
What we did:
- Built all restaurant websites on WordPress with scalable, brand-specific themes.
- Optimized websites for mobile-first performance—critical for restaurant audiences searching on the go.
- Streamlined navigation to guide visitors to catering, reservations, and ordering.
- Built annual event websites for Restaurantology, Savory’s flagship conference, including landing pages with hotel info, event details, and travel resources.
- Implemented hosting and back-end structures designed to support high-traffic loads (tens of thousands of visits per month).
Part 03 | Website Optimization
Conversion Rate Optimization
Launching a site is just the beginning—ongoing optimization and testing ensures visitors actually convert into catering customers, online orders, or repeat diners. Using heatmaps and analytics, we track how visitors behave and adjust designs accordingly.
What we did:
- Used Microsoft Clarity heatmaps and user recordings to identify bottlenecks in navigation.
- Conducted A/B testing on menus, buttons, and form layouts to improve engagement.
- Restructured Via 313’s catering page, resulting in conversion rates jumping from 6% to 9%—a 50% increase at scale.
- Moved CTAs (like “Order Catering” and “Book a Table”) into more visible and high-traffic areas.
- Regularly reviewed analytics 5–6 months post-launch to identify and implement improvements.
Part 04 | Online Tools
Preparing for Automation & System Integration
While Savory Fund brands generate high traffic and inquiries, their systems for capturing and managing those leads have historically been fragmented. Most teams still rely on spreadsheets, and forms are not yet connected to centralized tools. Our role has been to identify gaps, streamline what we can now, and prepare their teams for more sophisticated solutions in the future.
What we did:
- Audited all forms across Savory brand websites to track where leads were being lost or delayed.
- Created recommendations for connecting forms into automation tools once leadership approves implementation.
- Explored platforms like Como Engagement Hub for future email, SMS, and loyalty marketing campaigns.
- Collaborated with Savory’s internal teams on order management and catering workflows to reduce friction.
- Provided roadmaps and documentation so Savory can adopt CRM and automation tools when ready, minimizing downtime and confusion during transition.
Part 05 | Ongoing Partnership
Continued Growth Partnership
Savory Fund has multiple external agencies for PR, ads, and branding, but Big Red Jelly remains their go-to growth and website partner. Beyond initial builds, we provide long-term strategy, support, and optimization through our Grow service.
What we did:
- Joined Savory’s broader marketing calls to align websites with bigger campaigns.
- Provided ongoing monthly maintenance and optimization to ensure sites evolve with user behavior.
- Advised on marketing strategy, even beyond web, whenever their team reached out with questions.
- Helped manage and execute website updates for seasonal promotions, events, and new restaurant launches.
- Served as a consistent partner despite Savory’s complex structure and many stakeholders.
Bring It All Together
Our partnership with Savory Fund demonstrates how consistent, scalable web development can fuel restaurant brand growth. Each new website launch quickly attracts tens of thousands of monthly visitors, and our optimization work ensures every visit has a higher chance of turning into a customer.
Clear Messaging
Each Savory brand has its own distinct messaging to align with customer needs.
Strategic Content
Big Red Jelly utilized existing content to craft world-class websites built for conversion.
Tactical Execution
Big Red Jelly has continued to produce website edits and marketing support as needed for each Savory brand.
60
60% of U.S. restaurant traffic now comes from mobile devices.
30
Restaurants using optimized online ordering systems see up to 30% higher average order values.
25
CRM and automation tools increase marketing ROI by 20–25% on average.
The Conclusion: Brands that Shine and Deliver
Savory Fund’s digital transformation shows the importance of scalable websites and connected systems for restaurant growth.
50
+50% increase in catering conversions (VIA 313)
7
Scalable website builds for 7+ restaurant brands.
999
Ongoing optimization support for future Savory brands.
Shown: Connor Biggar
The Strategist
Connor Biggar | Build & Grow
“Working with Savory Fund has taught me just how important mobile optimization and continuous testing are for high-traffic restaurant websites. These brands already have incredible visibility, but the real impact comes from turning that traffic into conversions. It’s been rewarding to build, analyze, and refine their sites so every visit has the potential to become a loyal customer.”
Let's Talk
Big Red Jelly: Your New Growth Partner
At Big Red Jelly, we understand the challenges that come with scaling multi-location and multi-brand restaurant groups. From high-traffic websites to seamless online ordering and catering systems, restaurants today need more than just good design — they need digital infrastructure that grows with them.
Our partnership with Savory Fund highlights what makes us different. We don’t just launch websites and walk away; we stay on as a growth partner, continually analyzing user behavior, testing new layouts, and advising on systems that improve efficiency and profitability. Whether it’s restructuring a catering page for higher conversions or mapping out automation tools for future implementation, we focus on creating digital ecosystems that drive measurable business outcomes.
For restaurant groups like Savory, this means scalable websites that feel unique to each brand but are built on solid, repeatable foundations. It means data-driven recommendations that turn high web traffic into paying customers. And it means a dedicated team that adapts to the complexities of working with multiple stakeholders, agencies, and brand managers — ensuring progress doesn’t get lost in the shuffle.
Meet the Team
Why Big Red Jelly?
At Big Red Jelly, we’re not just another web agency — we’re strategic partners who roll up our sleeves and dig into the unique challenges our clients face. With Savory Fund, that meant understanding the complexities of a portfolio company with multiple restaurant brands, each with its own leadership team, priorities, and customer base. Instead of offering cookie-cutter solutions, we created scalable frameworks that could be customized for each restaurant while still meeting the long-term needs of the parent company.
Our process is proven and people-driven. We combine in-depth research with real-time analytics, then translate those insights into tangible improvements that directly impact conversions, sales, and customer engagement. We’ve been recognized for helping businesses grow not just through flashy design, but through smart, sustainable strategies that improve performance over time.
When you partner with Big Red Jelly, you gain more than a service provider. You gain a proactive team of strategists, designers, and marketers who are committed to your success from day one. We listen, we adapt, and we stay by your side to ensure your digital presence doesn’t just keep up — it leads the way.
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