Pain Points
Underperforming ads,
limited lead nurturing,
basic website messaging
Solutions
Website messaging update,
GBP optimization,
Google Ads overhaul,
CRM setup with drip campaigns
Tech Stack
Google Ads
Google Business Profile
Go High Level
WordPress
Meet Select German Car Service
Based in San Diego, CA, Select German Car Service is a family-owned auto shop specializing in high-end European vehicles: Porsche, BMW, Mercedes, Audi, Mini, Maserati, Volvo, and more. The owner and his brother, originally from Türkiye, built the business to deliver top-tier service with honesty and integrity, offering dealership-level expertise at better pricing.
The shop had already built a reputation for friendly, transparent, and efficient service. Their long-term goal was clear: become one of the top German-specialized auto shops in San Diego within 3–5 years. But while their reputation was strong, their marketing foundation and ads weren’t delivering the results they needed to reach that next level.
Brand & Build Level
Standard
Grow Level
Standard
Industry
Automotive Repair
The Challenge: From Good Reputation to Great Results
Select German Car Service had invested in advertising in the past but struggled to generate consistent, qualified leads. Despite glowing reviews on their Google Business Profile, their online presence wasn’t fully optimized, and their website’s messaging wasn’t speaking directly to the high-end audience they served.
They were missing:
- Compelling website headlines and calls to action
- Fully optimized Google Business Profile with FAQs and SEO-friendly details
- A system to capture and nurture leads from ads
- An efficient ad strategy that maximized ROI
The Solution: Tuning the Marketing Engine
Big Red Jelly began by shoring up the foundation: ensuring that when leads landed on their website or profile, they encountered a clear, compelling message. The hero section was updated from “Welcome to Select German Car Service” to “High-End Service for High-End Cars,” with a focus on integrity and expertise. We added Q&A content from their GBP to the site for SEO, implemented minor but impactful branding tweaks, and improved site functionality.
Once the foundation was solid, we rebuilt their advertising strategy, halving their Google Ads budget while delivering 5x the clicks. We also introduced Go High Level (GHL) CRM to manage leads and created a drip campaign to nurture them into long-term customers.
Key actions included:
- Website messaging updates for clarity and conversion
- GBP optimization with FAQs and SEO-friendly enhancements
- Google Ads restructuring for higher ROI
- CRM integration with automated follow-up campaigns
- Lead form implementation for direct capture into CRM
Part 01 | Brand Management
Strengthening the Brand’s First Impression
When Select German Car Service first came to us, their branding and visual identity were generally strong, but their messaging wasn’t doing enough to connect emotionally with luxury car owners. High-end German car enthusiasts aren’t just looking for service; they’re looking for a specialist they can trust with their investment.
We updated the hero statement from the generic “Welcome to Select German Car Service” to the powerful and targeted “High-End Service for High-End Cars.” This instantly positioned them as a premium, trustworthy choice for high-value vehicles.
We also:
- Developed clear, benefit-driven calls-to-action that encouraged users to book or call without hesitation.
- Added brand language focused on integrity, expertise, and transparency — the three pillars of their business values.
- Created alternate logo variations to support different use cases (digital, print, social media) while maintaining brand cohesion.
- Refined service descriptions to highlight specialization in brands like Porsche, BMW, Mercedes, and Audi, which elevates perceived expertise.
The result was a sharper, more premium-feeling brand presentation that mirrored the high-end service customers experience in person.
Part 02 | Website Adjustments
Building a Lead-Ready Website
While the existing website didn’t need a total rebuild, it lacked certain conversion-focused elements that make a big difference in turning visitors into paying customers.
We focused on functional improvements that enhanced the user journey and maximized lead capture:
- Updated footer and copyright details for professionalism and trust signals.
- Integrated Google Business Profile Q&As directly into the site to boost SEO and authority.
- Added clear, consistent contact methods across every page, making it easy for a visitor to take the next step without scrolling or searching.
- Implemented a dedicated lead form connected to the new CRM, ensuring every inquiry is tracked and followed up with.
By treating the website as a lead conversion tool rather than just an informational brochure, we made sure every site visit had the potential to become a paying customer.
Part 03 | Ads Acceleration
Turbocharging Ads Performance
Before working with us, Select German Car Service was spending more on ads than they needed to and seeing lackluster results. Our goal was to restructure campaigns so they generated more high-quality leads for less money.
We:
- Cut their Google Ads budget in half while refining targeting to focus on their core service area and customer base.
- Rewrote ad copy to emphasize their expertise in high-end German vehicles and the value of dealership-level service at a better price.
- Adjusted campaign settings for optimal ad placement and higher click-through rates.
- Regularly monitored and tweaked keyword performance to maintain efficiency.
The outcome? Over 5x more clicks and a significant boost in conversions—with a 50% lower ad spend.
Part 04 | Local Search Optimization
Optimizing Local Search Presence
A strong Google Business Profile (GBP) is one of the most valuable tools for a local service business, but Select German Car Service’s GBP was underutilized.
We:
- Added strategic Q&A content to answer customer concerns proactively.
- Enhanced service listings and descriptions for better keyword targeting.
- Integrated GBP elements into the website for an SEO boost.
This made the business more discoverable and trustworthy for high-intent local searches.
Part 05 | Sales Enablement
Implementing Automated Lead Nurturing
Even with improved ads and a better website, there was still a gap: leads weren’t being managed effectively. Their primary CRM (Steer) stored contact info but lacked tools for nurturing prospects into paying clients.
We equipped them with an additional CRM, Go High Level (GHL), and built an automated follow-up system:
- Leads from ads and the website are automatically captured in the CRM.
- Prospects enter a drip email campaign designed to build trust and encourage booking.
- The system keeps leads warm, ensuring fewer opportunities slip through the cracks.
This gave the business a complete, functional funnel from the first click to a confirmed appointment.
Bring It All Together
With a stronger message, better local search presence, a high-performing ad strategy, and an automated lead nurture system, Select German Car Service now has the marketing horsepower to reach its goal of becoming one of San Diego’s top German-specialized shops.
Clear Messaging
Select German Car Service clearly positions themselves as the best European auto repair provider in the San Diego area.
Strategic Flexibility
Big Red Jelly tapped into local search power, expanding the shop’s reach within their specific service area.
Tactical Execution
From form strategy to CRM utilization, the shop moved from scattered lead lists to organized, strategic lead nurturing.
20
Businesses that invest in CRO typically see an average increase of 10–20% in website conversion rates over time.
3
Drip campaigns can generate up to 3 times more conversions compared to standard single-shot email blasts.
5
Across industries, the average click-through rate (CTR) for Google Search Ads is approximately 3–5%, and conversion rates often fall between 3–5%, depending on how well the campaign is optimized.
From The Client’s Desk:
“Running a business is hard, covering all the bases is even harder. It's very challenging to master all the crucial things for a brand. Just like hiring an accountant, you think you can do it, until you hit a wall. Marketing is more subtle when it comes to realizing the effect on the business, but it will hurt years of progress. Working with people that take time to understand how your business works is crucial. If you ask me, I think I did great finding Big Red Jelly. They take time to ask the right questions to understand your situation, and then their progress starts. Their formula just works. You need to understand one thing: these changes take time. If you're expecting magic overnight, that's not going to happen. Once you have everything lined up, then the results start to come. Don't wait for years expecting tangible results from your self-made ad campaigns, and making Google richer. Deep down, you know it's just a waste of time and money. Do the change now and focus on the things that you can do well to thrive your business.”
Max KazancSelect German Car Service
The Conclusion: Strong Foundation, Sustainable Growth
This project reinforced an important lesson: even a respected, specialized business can leave growth potential on the table without the right marketing systems. By optimizing the brand message, local visibility, and ad strategy (while ensuring no leads slip through the cracks) we set the stage for long-term growth.
5
5x ad clicks
2
2x website sessions
50
50% ad budget reduction with higher ROI
Shown: Bethany Benham, Cassandra Smith
The Strategists
Bethany Benham | Brand
“I loved working with Select German Car Service because they already had such an authentic story and strong reputation. It was all about amplifying that message and getting it in front of the right audience. Helping them refine their brand messaging to speak directly to high-end car owners was so rewarding, and it’s always exciting to see those changes translate into measurable growth.”
Cassandra Smith | Grow
“Select German Car Service had the expertise and the integrity. It just wasn’t being fully showcased online. My favorite part of this project has been optimizing their ads and local search presence so more people could discover them. Seeing their ad performance skyrocket while spending less was proof that smart, strategic changes can have a huge impact.”
Let's Talk
Big Red Jelly: Your New Marketing Pit Crew
Big Red Jelly is a specialized branding and marketing agency dedicated to helping businesses achieve their full potential. For Select German Car Service, that meant building a foundation for sustainable growth, optimizing their local search presence, and delivering an ad strategy that outperformed expectations, all with measurable results.
Meet the Team
Why Big Red Jelly?
At Big Red Jelly, we’re more than just a marketing agency; we’re your strategic growth partners. Our proven process combines research, creativity, and data to deliver marketing strategies that drive real ROI. From refining your message to managing high-performing campaigns, we help you reach your ideal customers and keep them coming back.
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