Pain Points
Website Not Available, Rebranding Efforts
Execution
Brand, Content, Build
Tech Stack
WordPress, Divi Theme Builder, WooCommerce
Meet THRST Hydration
THRST Hydration is a business that provides youth hydration drinks. The creator, who was coaching soccer, noticed that the kids had limited energy during games and wanted to create a drink that actually made a difference. THRST Hydration is currently competing with major sports drink brands such as Gatorade, Prime, and Powerade. The company stands against artificial hydration drinks that falsely claim to be healthy options for kids in sports. THRST aims to provide a genuine healthy alternative for children. Its mission is to redefine hydration by offering a specialized formula that keeps kids and teens refreshed and hydrated. The focus is on empowering them to develop lifelong healthy habits.
Brand Level
Standard
Content Level
Standard
Build Level
Startup
Strategy Level
Standard
Industry
Sports Drinks
THRST Hydration Faced Challenges
Recognizing the competition in a saturated market with big name brands. THRST Hydration sought to address this challenge by collecting market share. This was a key metric for the business to assess their growth potential and growth within the sports drink industry. To position THRST effectively in the health drink market, we highlighted the dedication to real ingredient quality. By focusing on his mission to fight against fake hydration products.. Showcasing his knowledge and passion for true wellness to help THRST stand out from competitors.
- The brand name needed to be changed.
- “THRST” focused branding to establish a clearer identity.
- There was no website, limiting online presence and customer engagement.
- New packaging and a logo needed to be created.
- Increase market reach by developing strategies to engage children and parents.
THRST Hydration Action Plan
Big Red Jelly developed a comprehensive strategy to address the challenges faced by THRST Hydration.
- Created a detailed brand style guide to ensure consistency across all marketing materials.
- Built a user-friendly website that showcases THRST’s products and provides valuable information about hydration.
- Crafted engaging content designed to connect with the target audience, featuring eye-catching visuals and informative articles.
- Aimed to strengthen the brand’s identity and enhance its presence in the competitive market.
Part 01 | Brand
Brand Strategy & Naming
Originally named Optium Kids Hydration, THRST Hydration rebranded to better connect with its audience and stand out in a crowded market.
- Bottle Package Design: The packaging was designed to be bold and eye-catching, making it easy for customers to notice on store shelves.
- Colors: Unique color palettes with gradients were created to set THRST apart from brands like Prime, which use solid colors. These gradients, along with fun textures and patterns, make the product more appealing, especially for flavors.
- Logo Design: The logo is inspired by comic books, featuring bold outlines and speech bubbles to engage kids. This design includes comic book shading, giving it a playful look that resonates with young audiences.
- Consistency: The logo for the drinks matches the website, ensuring the same brand identity across all platforms.
Part 02 | Content
Content Creation
To maintain brand consistency, a detailed set of templates was created for use across various platforms. These templates ensure the content appeals to both kids and their parents. This includes Instagram and Meta templates for Facebook, allowing for engaging social media posts that showcase the brand’s unique mission and products. Additionally, designs for packaging, banners, and business cards were created.
Part 03 | Build
Website Creation
The THRST Hydration website was designed with several key goals in mind: to promote hydration products, educate consumers about the importance of proper hydration, and provide an easy-to-use platform for purchases. The site also aims to engage customers with interactive content and build an online community focused on health and wellness. To enhance brand visibility and loyalty, it features articles, customer testimonials, and potentially a blog or resources section. Built using WordPress with the Divi Theme Builder, the site incorporates WooCommerce for payment processing and Gravity Forms for requests, all connected to Constant Contact CRM .The website is also mobile-friendly, ensuring customers can easily access hydration solutions and stay updated on products and promotions anytime, anywhere.
Part 04 | Growth Strategy
THRST Hydration’s Future Growth
THRST Hydration’s future growth strategy aims to expand its presence and reach in the hydration market. The company plans to partner with local Utah athletes, including high school and college students, and participants in youth X Games to promote its products. Collaborating with Maverik will help increase product visibility, making it easier for consumers to access their drinks. THRST Hydration is currently seeking youth ambassadors to join their team and help promote the brand. The goal is to connect with young athletes who are passionate about hydration and wellness, allowing them to share their experiences and inspire others.
Bring It All Together for an Unforgettable New Brand
Expert Branding
Your color scheme and logo are crafted to capture the essence of your brand.
Full Scale Design
Your website is designed to be fully responsive, ensuring seamless access across all devices, so your customers can engage with your site anytime, anywhere.
Ongoing Growth
Youth ambassador program aimed at increasing engagement during the website launch.
88
of consumers say that authenticity is a key reason when deciding which companies and brands to support
80
using a signature color or color scheme can increase brand recognition by 80 percent
68
more than two-thirds of businesses say brand consistency has contributed to revenue growths of 10 percent or more
The Conclusion
1
Brand Style Guide
1
UX/UI Friendly Website
4
Meta Templates
4
Months of Strategy
1
Custom Logo Design
*Left to right: Joshua Lee and Stephen Sobisky
The Strategists
Joshua Lee | Brand
“Working as the brand strategist for THRST Hydration gave me complete creative freedom. Building the brand identity from the ground up for a startup was an exciting challenge that let me explore new ideas. From creating the logo to designing the packaging, every step was a rewarding experience. I’m really excited to see what THRST Hydration will achieve in the future.” – Joshua Lee
Stephen Sobisky | Content & Build
“As the designer of THRST Hydration’s website, I couldn’t be more thrilled with how it has turned out. The brand design our team crafted is nothing short of exceptional, perfectly capturing the essence of the brand while ensuring it resonates with our target audience. The seamless integration of aesthetics and functionality creates an outstanding user experience that invites engagement and keeps visitors coming back for more. Witnessing the harmony between design and purpose that comes to life has been a rewarding journey, and I am excited to see how it will inspire and refresh all that visit the website.” – Stephen Sobisky
Let's Talk
Meet the Team Helping THRST Hydration Achieve Success
At Big Red Jelly, we create stories that resonate and drive growth. For THRST Hydration, we built an unforgettable brand identity, from bold packaging to a vibrant website that educates and engages. Our team worked tirelessly to develop a digital presence that reflects the passion and mission behind THRST.
Curious about the creative minds who brought this project to life? Click below to meet the team behind THRST Hydration’s transformation and discover how we can help your business stand out in its industry!
Meet the Team
To Elevate Your Brand & Online Experience Check Out Our Latest Articles!
What is a Modal in Web Design?
Who is this for? Business owners, marketers, new web designers, and entrepreneurs who want to create an impactful website, or implement modals or popups as part of an effective sales…
Read MoreRead More