- Custom designed WordPress site
- Captivating site photos and videos
- Call-to-action feature banner
- Backend training
- Lead generation form
- Social media integrations
Descriptive Company Messaging
Messaging that resonates with visiting users and inspires them to act
Custom Branding Incorporated
Following their Brand Style Guide, the site colors, fonts, and imagery are consistent throughout the website
Clear Calls to Action
“Build Your Van” button present at the top of every page in the navigation menu
Jump to the top of the page from any point of the screen with the sleek “back to top” button
What They Do
Outdoor adventure enthusiasts at heart, Utah native VanBuilders, designs and executes custom upfitted Sprinter and Transit vans for commercial and residential use. They have spent years testing, researching, and perfecting designs to deliver the best products on the market. With years of van design and technical experience, their team is elevating the upfitting experience. With several designs and accessories to choose from, you’re guaranteed to build the perfect van!
What We Did
Van Builders needed to restructure and redesign its website to more fully communicate its products and services to its target audience. We used high-quality, captivating images and videos throughout the website to pull users in. We wanted to visually communicate the luxury, custom experience Van Builders’ clients would have when working with the company.
Our biggest goal and priority was to modernize the user experience, making it easier and faster for users to find what they want and get started online. We incorporated calls to action across every page to ensure that users would know exactly how to get started.
Digital Tools Integrated
About This Project
Our team loved working with VanBuilders! Websites that are largely portfolio display based are full because they allow for incredible original visual content like original photography and videography. The flow of the website is more fluid, and the visuals really help establish a strong brand image. You can learn more about VanBuilders here, or you can visit our portfolio to see more of our functional, beautiful web designs!
We chose WordPress for VanBuilders’ website because of its flexibility and ease of use for clients. The website uses several plugins to display the different styles of builds. We wanted to incorporate a powerful lead generation tool that could automate responses. We used Gravity Forms for ease of use and editability.
If you’re interested in doing a portfolio website design, Salient is an excellent theme for displaying projects. Our clients have seen great success in investing in original photography and video to help reinforce brand image and give visitors a better idea of what the experience will be like.