Service & Phase: Brand
Brand Phase Chapter 5: Brand Core
Deliverable: Mission Statement
A fair salary and healthy work-life balance are key to retaining good talent, but when hard times come and obstacles challenge your business, how can you be sure your employees will stick it out? How can you help your employees be the best version of themselves and strive for excellence in every aspect of their career? A real, honest, and clear mission statement.
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Business Mission Statement: Your Reason To Be
Did you know?
- 63% of employees feel more motivated when their company has a clear mission statement
- 90% of businesses with well-defined mission statements meet or surpass profit and growth averages in their industry.
- 84% of millennials say they prioritize meaningful work when considering a career
- Employee retention among millennials is 530x higher in companies that have a clear mission statement.
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The Goal of your Mission Statement
Here is what you can expect from this step of the Brand Core chapter:
Defined Mission
Your mission statement summarizes your purpose for coming to work every morning. It is a snapshot into why your business exists and what it achieves each day. Your mission statement is your purpose and focus.
Mission Alignment
A powerful statement that defines your brand’s current purpose to your employees and target audience. A clear mission statement will align your team to work toward a shared goal.
Foundation for Your Vision
Part of the process of creating your mission statement is considering how it will impact your vision statement: your goals for the company in the future and where you see it going.
Why is a Mission Statement so Important?
Employees today have the luxury of comparing workplaces and choosing to work for a company that shares their vision for how the world should be. They want to know how their work will benefit the world. Your mission statement is your elevator pitch to answer that question.
A clear mission statement helps:
- Employees stay motivated during periods of high stress
- Customers pick your company over a competitor based on shared goals
- Employees stay more productive and engaged with work
- Company leadership make decisions more quickly
- Resolve conflicts faster and easier by finding common mission ground
- Find and retain higher-level talent
- Increase sales and business growth by working with companies that align with your mission
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Your Mission Statement is Part of Our Proven Process
Service & Phase: Brand
Brand Phase Chapter 5: Brand Core
Deliverable: Mission Statement
The Brand Core chapter defines the non-negotiable beliefs and promises of your brand. This stage formalizes your brand’s purpose and values into a clear, actionable guide for your entire organization.
01 | What is the Purpose of a Mission Statement?
The Brand Core chapter began with identifying your core values, but what do those values look like in practice? How do your values influence your daily decisions? Those are questions that employees and customers might ask, and what your mission statement will answer. Before you launch your new brand, however, your mission statement guides the rest of our branding process, so your mission is felt through your entire marketing strategy.
02 | How do we Create Your Mission Statement?
We use strategic insights from previous chapters, and input from key stakeholders, along with discussions and exercises focused on applying your values into a mission statement. These guided sessions are designed to help us work with you to craft a concise, powerful statement that resonates both internally and externally.
03 | How do you use your mission statement?
Since your mission statement embodies your values and summarizes your business, it should be used at every opportunity. We recommend repeating it on a regular basis in meetings, during decision-making processes, and in your marketing. Internal communications and physical collateral should echo the message of your mission statement.
A Strong Mission Statement is Essential for Brand Success
Creating a mission statement that resonates with your employees and customers is one of the most important investments you can make. This investment fosters a purpose-driven culture and cultivates a loyal customer base.
Build a Strong Culture
A clear mission statement makes resolving disputes, finding solutions, and creative process much easier by serving as a shared starting point.
Connect With Your Audience
Customers are more likely to buy from a company that has a mission they agree with and is clearly living by that mission.
Connect With Your Employees
Employees notice when a company operates contrary to its mission and values, leading to high turnover and low productivity and job satisfaction.
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50% of job-seekers want purpose in their new career.
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Less than 50% of startups survive through their fifth year, with a major reason being a lack of unified vision and mission.
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Only 31% of employees at companies without mission statements are motivated in their work.
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Meet your mission statement crafting experts
We are Big Red Jelly. We are a team of industry veterans and marketing professionals. Our award-winning process has helped thousands of startups and established businesses create vibrant, effective, and impactful brands. We are entirely US-based and work collaboratively with our clients to ensure that their brand exceeds expectations in every way.
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Why choose our agency for your brand messaging needs?
We take pride in treating every client the same. At the same time, we don’t offer cookie-cutter marketing solutions. Our award-winning proven process works for large corporations and small businesses. This lets us keep our branding services affordable and practical. We tailor every step of our process to your needs, which means the final product is always exactly what you need.
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5 FAQs About Mission Statements
Do we really need a mission statement?
Yes. While we believe that mission statements are important and helpful in branding and marketing, statistics also show that employees and customers respond positively to mission statements that align with their values.
What if we already have a mission statement?
Fantastic! It is possible that through our workshops and discussions we land on something that resembles your initial mission statement. However, through this process you will gain a deeper understanding of its purpose and how it can be used in your communications more effectively.
Who is included in the process of creating our mission statement?
We include all key stakeholders of your company and your branding team. We want as much input from people who will work with your company as possible, as that is the only way to truly find what your company stands for.
Can we skip this step to save money?
We don’t offer piecemeal solutions or offer separate brand products. Our process works because every step strengthens and supports the others. Skipping a step leaves later work weaker and harder to complete and less effective when finally implemented into your marketing initiatives.
This seems like a lot of time to create a simple mission statement.
It might seem that way, but the process is quick because we’ve done it thousands of times! We understand the importance of the mission statement and how it works at a fundamental level so we can do it quickly and efficiently.
Clarify and improve your company’s mission statement
Contact our brand messaging experts today for a free consultation on how to improvement your company’s mission statement and other important brand messaging needs.
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