Service & Phase: Brand
Brand Phase Chapter 5: Brand Core
Deliverable: Vision Statement
When a team works together toward a shared goal and a common vision, they reach a level of cooperation that is unattainable any other way. A strong vision can motivate a talented team to achieve impossible things. With a clear, honest vision statement, you can lead your team to reach your most ambitious business goals.
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Business Vision Statement: Where Are You Guiding Your Team?
Did you know?
- Integrating an organization’s vision into its work explains around 40% of employees’ creative performance.
- Companies with strong vision statements have high business growth (between 12% – 14.5%), while companies without a vision statement at all are more likely to experience revenue decline.
- Around 32% of employees agree that if the company’s vision captures their interests, it will have a strong impact on their work.
- Studies show that the more often company leadership displays and lives by their vision statement, the bigger impact it has on team member performance.
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The Goal of your Business’ Vision Statement
What you can expect from this step of the Brand Core chapter:
Defined Vision
Your vision statement gives a clear and honest view of where you want to take your brand. It sets the standard for excellence and a goal which your team has to work together to achieve. An honest, clear, and well-defined vision statement is one of your strongest assets.
Vision Alignment
Because your vision statement is aligned with your company values, it becomes the natural extension of your brand mission, and employees who can relate to your values will feel their value reflected within your vision for the company and their careers.
Foundation for Your Brand Promise
With a clear vision statement, your brand is finally ready to focus on your customers with a brand promise. This is a commitment that builds trust with your audience, ensuring every interaction reinforces your brand’s credibility.
Why is a Vision Statement so Important?
People today are more knowledgeable about the world around them, and far more integrated with the people of the wider world. They want to feel like their work is contributing to a greater cause and will help build something bigger than themselves. With a clear and honest vision statement, you can align with that passion.
An honest vision statement helps:
- Attract talent with higher motivation than normal
- Company leadership to make decisions faster
- Employees overcome work difficulties and frustration
- Managers and employees find motivation to work together better
- Retain top talent for longer
- Attract long-term and brand-loyal customers
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Your Vision Statement is Part of Our Proven Process
Service & Phase: Brand
Brand Phase Chapter 5: Brand Core
Deliverable: Vision Statement
Your vision statement is the keystone of your internal brand before we turn your attention to your customers. With a vision statement, you will begin to see a clear roadmap to success begin to take shape, and a cohesive brand identity starts to appear.
01 | What Does a Vision Statement Do?
What is the ultimate goal of the brand? How does your business impact the world? Those are questions that employees and customers might ask, and what your vision statement will answer. With a clear vision, your communication with customers is much more clear and effective.
02 | What Goes Into Writing a Vision Statement?
While we are identifying your core brand values and creating your mission statement, we keep your vision in mind. We ask questions during interviews with your key stakeholders and discussions that will help us identify where your brand is going, and what kind of vision will help you get there.
03 | How Useful is a Vision Statement?
Your vision statement explains in the shortest way possible where your company is headed and how you will impact the world. This is important to your customers and employees, so you should express it whenever you can. We recommend repeating it on a regular basis in meetings and in your marketing. All company messaging should reflect the message of your vision statement.
Your Vision Statement is Your Map to Success
When challenges appear and hard times arrive, a clear vision statement gives everyone on your team a common goal to work toward. It’s more than just a slogan, it’s an investment in your company culture that retains top talent and cultivates strong working relationships.
A Unified Goal
An honest vision statement makes decision-making easier, teamwork more effective, and the creative process much more effective.
Vision Gets Attention
Customers are more likely to buy from a company that has a clear vision they agree with.
Inspire Your Talent
Companies with defined vision statements have more enthusiastic employees.
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334% of the difference between high-performing teams and low-performing teams can be explained by the strategic clarity provided by vision statements.
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Employees are 54% more likely to stay with a company longer than five years if their work is purpose-oriented.
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Employees are 30% more likely to be classified as high-performers if they have work aligned with their purpose and vision.
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Meet your vision statement experts
We are your team of marketing, branding, and digital experts. We have helped thousands of companies launch successful brands because we simply love what we do. We combine decades of industry expertise with new technology, deep insights, and a love of the game.
We developed a proven plan that helps us craft a perfect solution for you. As an entirely US-based team, we understand the challenges you face and how you can overcome them.
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Why choose us for your branding and vision statement needs?
No matter who you are or the size of your company, we treat every brand with the same care and attention it deserves. We never cut corners, shoehorn solutions to fit your budget, or upsell you on products you don’t need or want.
Every step of our proven process is designed to let us get to know your business and brand and understand it in a fundamental way so we can craft a branding solution that we know will work. By the end of our process, you’ll not only get the solution you want, you’ll also be leaving with a new group of your biggest fans.
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Learn how to improve your vision statement
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5 FAQs About Vision Statements
What if we think of a better vision statement after the brand process?
That’s a natural part of a growing brand. While we work to create a vision statement that should serve you throughout your brand journey, as you see your business and vision statement in action, you might realize you need to change direction. Keeping true to your brand values and mission can help you decide when and how to adjust your vision.
What should we bring to the meeting to help define our vision statement?
We will help you know which stakeholders and what information to bring to our discussions. Typically, a clear list of business goals, objectives, industry insights, and other information is essential. If you have personal or cultural values you want to incorporate into your business, this would be the time to discuss them.
Can we save money and use our existing vision statement?
No. The crafting of your vision statement is part of our proven process of defining your brand. We craft it alongside your mission statement and as part of identifying your brand values. We don’t price our services separately since every step is interconnected and supports the rest of the process.
I read that vision statements are outdated and don’t make a significant difference?
There are plenty of opinions about brand messaging and corporate communications. But at Big Red Jelly, we rely on proven statistics, and the facts show that brands with clear, honest values and visions statements have higher revenues, more motivated employees, retain their employees for longer, and experience longer periods of significant growth than companies that don’t.
Do we really need to dedicate so much time to creating a vision statement?
Yes. Defining your vision statement is just one step of the brand process and ties together your brand values and mission statement. We have refined our proven process down to a science, you could say, and defining your vision statement takes very little time, but it is time that is well-spent.
Elevate Your Brand & Craft a Compelling Vision Statement
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