Service & Phase: Brand
Brand Phase Chapter 1: Brand Discovery
Brand discovery is the first crucial chapter in the Big Red Jelly proven branding process. You will enjoy an in-depth brand discovery session where our brand strategists dive deep into understanding your company, vision, brand, goals, challenges and opportunities. Brand discovery sessions are structured, collaborative meetings designed to uncover your brand’s core identity, values, and audience insights. As part of this process, we conduct thorough market research, including analyzing the competition, to gain valuable insights into customer needs, preferences, and the competitive landscape. We also utilize customer interviews during the brand discovery phase to gather in-depth insights about your customer base. Through this brand discovery session you will certainly new and insightful brand strategies as our team peels back the curtains to better understand who your business really is and where it wants to go.
Request a QuoteLet's Talk
Top Branding Firm
50Pros
Top Branding Company
Clutch
Most Reviewed Creative Agency
The Manifest
Request Your Free Quote for Brand Discovery Today
Business Growth Starts with Thorough Brand Discovery
Did you know?
- Gen Alpha discovers most brands on social media.
- E-commerce is key for brand visibility. 23% of consumers find new brands on platforms like Amazon.
- SEO is critical. 31% of consumers use search engines to find new brands.
Let's Talk
Brand Discovery Key Positive Outcomes
A successful brand discovery is all about alignment and setting the foundation for brand research and building your new and improved brand by identifying the core elements that define your brand. Let’s get aligned on your vision and bring your brand to life!
A thorough brand discovery provides invaluable insights and a solid understanding of your brand, which are essential for developing effective brand strategies.
Brand Clarity & Diagnosis
Our brand discovery chapter is designed to dive deep into who you are, what makes your brand unique, and to clarify your brand’s core values and brand’s DNA, as well as where your brand currently stands. Before we start work on analytical brand research and our audit, it is imperative to get clear with how your brand is currently positioned and where you want your brand to be in 1 year, 3 years, 10 years and beyond.
Brand Vision Alignment
The brand discovery chapter allows our brand strategists and designers to learn as much as possible about your brand opportunities, challenges and vision for growth. As part of this process, we focus on identifying your brand’s purpose as a key element of alignment, ensuring our efforts and brand building strategy are fully in sync with your vision for your company. This allows us to build a brand foundation to accelerate measurable growth for your business moving forward.
Foundation for Brand Building
Brand discovery is all about subjective research, opinions, thoughts, vision and strategy from the top, you! A thorough brand discovery process is essential for uncovering the unique qualities and opportunities of your brand. Once brand discovery is completed, our brand strategists can then get to work on the objective brand research chapter where we review the data, launch surveys and explore what the market is demanding. Brand discovery is the foundation of a successful brand building strategy.
Why is Brand Discovery Important?
- Understand where your brand started in critical to setting the vision
- Align your leadership and company in one brand direction
- Uncover challenges, opportunities, strengths and aspirations
- Learn more about your industry, audience and sales processes
- Set the stage for an effective brand audit and brand research
- Brand discovery is essential for maintaining focus and supporting informed decision making throughout your branding journey.
Let's Talk
Brand Discovery Is Part Of Our Brand Proven Process
Brand discovery is the first crucial chapter in our proven brand building process. Our brand experts always start with an in-depth brand discovery. It’s impossible to develop a world-class brand without first learning as much as possible about your company and your vision for your brand in the future. We take our time and ensure that all of questions are answered in order to design, create and launch your new successful brand, setting the tone for your entire branding journey and informing all future branding efforts.
01 | Brand Discovery Purpose & Deliverables
The Brand Discovery Session is designed to uncover the heart and soul of your brand. It’s a deep dive into your company’s history, values, and aspirations, as well as your target audience and competitive landscape, gathering audience insights and actionable insight to inform your strategy. This exploration allows us to define your brand’s core essence, clarify your brand’s identity and brand personality, and create a strong foundation for all future branding decisions.
With your completed brand questionnaire, our brand experts will have more than enough critical information to review and perform your brand audit. We identify where your brand is strong, weak and hone in on the opportunities that your brand has for future growth.
Key Deliverables:
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- Big Red Jelly Co-Founder Collaboration
- Brand Discovery Tour
02 | Brand Discovery Process
Our Brand Discovery Session is a highly interactive and collaborative process. We utilize a variety of proven tools and tactics, including guided discussions, brainstorming sessions, and creative exercises, and the process may include a discovery workshop to align branding and marketing efforts. This approach facilitates insightful conversations and uncovers key insights. We’ll explore your brand story, analyze your market position, and identify your unique selling propositions.
This process will enlighten your team and ours, painting a clear picture of the brand story that we like to tell when developing an effective new brand for our clients, with branding and marketing integrated throughout the process. Get ready to dive in and get to know your own brand like never before.
03 | Brand Discovery Application
Beyond tangible deliverables, the Brand Discovery Session offers a range of intangible benefits that are invaluable to your brand’s success. This collaborative process fosters a shared understanding and alignment amongst your team, creating a unified vision for your brand. It sparks creativity and innovation, leading to fresh perspectives and new ideas. Ultimately, the Brand Discovery Session builds a strong foundation for a cohesive and authentic brand that resonates with your audience, strengthens customer loyalty, and drives meaningful growth—helping you achieve a strong brand that can remain relevant in a changing market.
Brand Discovery Sets the Stage For Your New Brand
By aligning our branding expertise with your company vision, our world-class brand strategists will get to work designing, developing and bringing your new brand to life by creating consistent visual elements and a memorable logo design that capture attention.
Award-Winning Branding
Experience the exponential growth that comes from having a world-class and award winning brand that your company will use to scale.
Countless Brand Assets
You will get hundreds of brand assets, variations, templates and designs that will empower your marketing and advertising efforts for decades to come.
Brand Activation
Not only will our brand experts design and build your new cutting-edge brand, but we help ensure that it is rolled out effectively and activated in your marketing and growth campaigns.
20
Consistent branding can increase revenue by 10-20%
80
81 percent of consumers need to trust a brand before they buy.
5
Loyal customers are 5x more likely to repurchase and 4x more likely to refer a friend.
Next Brand Chapter: Brand Research
Dive in and explore the next chapter in our brand proven process: Brand Research. With an effective brand discovery completed, we’re now ready to do quantitative and objective market research to better clarify how to position your brand for future growth and success, reach potential customers, and develop effective marketing strategies.
What Our Clients Say About Our Brand Team
Get your FREE Brand, Build, Grow Audit
Ready to 3x your growth? Get started today!
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Get to Know Our Branding Experts
Your brand is everything… It’s the “gut reaction” that your target audience has about your products, services or what you offer. Everything you do impacts your brand in a positive direction, or negative… We pride ourselves on being brand building experts. We know what it takes to develop a world-class brand that will help your company differentiate, stand out from your competitors and grow your customer base.
All of our brand projects for our clients are completely custom, we follow our proven branding process, but your challenges and opportunities are unique to you. Work with our expert brand team and experience the difference. Working with a skilled brand designer ensures your visual identity is professionally developed, helping businesses stand out in the market.
Meet the Team
Why Choose Big Red Jelly for Your Branding Needs?
We know there are countless agencies, freelancers and creatives out there for you to choose from… So, why us? Our mission is to bring together world-class creativity with cutting-edge technology and our proven process. We help clients define what their brand stands for and develop a comprehensive brand strategy tailored to their needs. By following our unique branding process, we guarantee positive results and growth for your company for decades to come. Don’t believe us? Just check out brand case studies and latest branding work!
It’s the perfect recipe of the right talent, with the right tools and our proven brand building process that makes our work different from our competitors. Reach out today and see how we can help take your brand to the next level by aligning your brand’s strategy with your business goals.
Let's Talk
Learn More About Branding and Brand Strategy
Why Brand Experience Is The New Competitive Advantage
Who is this for? Brands and companies who are looking to make a change their brand management, increase average purchase price, and build relationships with their ideal customers. What we're…
Read MoreRead More
Subscribe to The Jelly Drop for the Latest Branding Tips, Tricks, and Trends
The Jelly Drop keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to Our Newsletter to Keep Growing!
Frequently Asked Brand Discovery Questions
Why is brand discovery the first step in the brand proven process?
Too many agencies and creatives will jump straight to design, branding and execution without spending adequate time getting to know you, your team, business goals and vision for the company. This may lead to some impressive design and branding work, but it won’t be aligned with your vision for the longterm.
Brand discovery allows our brand experts to obsess and learn about your company, key metrics, industry-specific challenges and opportunities. In short, brand discovery is designed to allow our team to learn as much as possible about you and get aligned with your brand vision. The brand discovery phase is focused on uncovering your brand’s essence and unique qualities, ensuring we reveal the core values and identity that will shape your branding strategy.
Brand discovery will also allow us to identity the right questions to ask and explore during our next brand proven process chapter: brand research. We first must know what is important to understand or ask, before we start looking for answers.
What is the difference between brand discovery and brand research?
Brand discovery focuses on the subjective, meaning we value your opinions, ambitions, thoughts and considerations. It’s meant to be subjective, we want to see what YOU think.
Brand research focuses on the objective. After a successful brand discovery session, our team will have a clearer picture on your vision and what questions we should be asking before starting the research phase. Brand research focuses on analytics, surveys, reviews, what is the marketplace telling us?
Our brand strategists bring these two worlds together to help craft a successful brand position and brand strategy for your company. With a deep subjective brand discovery and clear objective brand research completed, we are ready to build the brand strategy you have been looking for.
Key takeaways from the brand discovery phase include understanding your unique vision and audience, which directly inform the next steps in developing an effective brand strategy.
How long is brand discovery?
The brand discovery chapter in our proven process can take up to a week. Our brand strategists complete multiple steps in this critical phase:
- Review your brand questionnaire
- Complete an internal brand mise en place
- Brand discovery session
- Organize, review and share notes
- Prepare for brand research
The final step of the brand discovery phase is to consolidate findings and prepare for brand research.
The brand discovery session itself usually takes an hour, but can be longer if we want to dive deeper or if we feel there are important brand questions that still need clarity. Get ready to spill all the beans and talk about you, your company, vision and current brand!
What do we cover in brand discovery?
During the brand discovery session we will review and discuss the following:
- Your answers to the initial brand discovery questionnaire
- Scope, timelines, deliverables and our brand proven process
- Business and brand strategy
- SOAR analysis: strengths, opportunities, aspirations and risks
- Ideal customer and target audiences
- Ideal clients and their pain points
- Current and desired brand positioning
- Brand messaging
- Understanding your audience’s needs and preferences
- Brand visual identity
- Key brand assets
- Next steps and needs in our brand proven process
And a whole lot more! You will get a detailed agenda and questions to consider before our scheduled brand discovery session.
What should I do to prepare for a successful brand discovery?
Preparing on your side for a successful and efficient brand discovery is key. Here are some items to prepare or consider as we move through the brand discovery chapter in our branding process:
- Ensure key decision makers are involved and join the brand discovery session
- What is your short term vision for your brand?
- What is your longterm vision for your brand?
- Which brand or content assets are important to get done?
- What does success look like in working with our brand team?
- Example brands that you admire
- What’s currently going well for your brand and what could be better?
- Who is your ideal customer? What do they value the most?
- Consider what your customers need and expect from your brand.