Service & Phase: Brand
Brand Phase Chapter 1: Brand Discovery
Deliverable: Brand Discovery Session
Big Red Jelly’s Brand Discovery Session is the crucial first step in building a world-class brand for your business. This collaborative session delves deep into your company’s core: your history, values, goals, and target audience, uncovering your brand’s core values and brand’s purpose. We uncover your unique brand essence, clarifying the brand’s essence through comprehensive brand discovery to ensure your identity stands out. During this collaborative session, discovery sessions serve as a platform for stakeholders to ask the right questions, align on the brand’s purpose, and gather insights that shape your brand’s narrative. By gaining a comprehensive understanding of your business, we lay the foundation for a powerful brand strategy—this discovery process breathes new life into your brand and sets the stage for future branding efforts. This session is essential for ensuring that all further branding efforts, from logo design to messaging, are strategically aligned and contribute to a cohesive and impactful brand experience, with the brand discovery process as the essential first step.
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Build a Better Brand by Starting with Discovery
Did you know?
- 77% of consumers buy from brands they follow on social media. It’s important that your business is where your audience can find you.
- 65% of consumers are influenced by a brand’s CEO and employees. Your internal brand is just as important as external visual identity.
- 55% of brand first impressions are visual. How you look truly matters.
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Key Outcomes From Your Brand Discovery Session
The brand discovery session is one of the most important steps and deliverables in the first chapter of our brand proven process: Brand Discovery. This session allows us to better understand your business and brand vision, learn about your industry, and prepare for a successful brand research phase. Through market research conducted during the session, we identify potential challenges in your market landscape and uncover customer pain points that need to be addressed. The insights gained from this process will directly inform the development process, ensuring your brand strategy is both targeted and cohesive moving forward.
Brand Clarity
Gain a crystal-clear understanding of your brand’s core identity, clarify your core values, define your brand personality, and articulate your purpose, providing a strong foundation for all future branding decisions.
Team Alignment
Ensure everyone in your organization, including your design team, is on the same page regarding your brand’s vision, mission, and target audience, fostering a unified and consistent brand experience.
Industry Knowledge
Develop a deep understanding of your target audience, including their lifestyle, needs, and motivations, enabling you to create a brand that resonates and connects with them effectively.
Why is the Brand Discovery Session Important?
A comprehensive brand discovery session helps you:
- Define your brand essence.
- Develop a clear brand strategy.
- Create a consistent brand experience.
- Connect with your target audience.
- Build a strong brand foundation.
- Ensure your branding and marketing efforts are focused and effective, keeping all discussions aligned with your brand’s core objectives.
- Provide a strong introduction to your brand for both internal and external audiences, shaping the first impression and guiding future engagement.
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Your Brand Discovery Session Is Part of Our Proven Process
Service & Phase: Brand
Brand Phase Chapter 1: Brand Discovery
Deliverable: Brand Discovery Session
Our Brand Discovery Session is the vital first step in our proven 10-chapter branding process. It’s where we roll up our sleeves and dive deep into the heart of your business. This collaborative session, which can take the form of a discovery workshop especially when onboarding new clients, allows us to explore your company’s history, values, and aspirations, gaining a thorough understanding of your vision and goals while also evaluating your company’s resources. These sessions lay the groundwork for a powerful brand strategy that resonates with your target audience and drives meaningful growth. By investing time in discovery, we ensure all subsequent branding efforts – from messaging to visual identity – are strategically aligned and contribute to a cohesive, impactful brand experience.
01 | Brand Discovery Session Purpose
The Brand Discovery Session is all about you. It’s a dedicated space for us to deeply understand your business, your goals, and your vision for the future. We’ll explore your unique story, your target audience, and what sets you apart from the competition. This collaborative exploration allows us to uncover the core essence of your brand, clarify what your brand stands for, and identify your brand’s core, providing a solid foundation for a compelling brand strategy and a cohesive brand experience that truly resonates.
Key outcomes:
- Brand vision and business goals clarity
- Action item alignment
- Industry and market understanding
- Scope, deliverable and timeline alignment
- Probing questions and insightful answers
- Clear next steps
02 | Brand Discovery Session Process
Our Brand Discovery Session is a highly interactive and collaborative process. We’ll guide you through a series of thought-provoking exercises and discussions designed to uncover your brand’s core essence. We’ll delve into your company’s history, values, and aspirations, analyze your competitive landscape, and identify your ideal customer. Through insightful questioning and creative brainstorming, we’ll help you generate new ideas to inform your brand and marketing strategies, articulate your brand story, and define a clear path forward. This engaging session sets the stage for a truly authentic and impactful brand.
Tools & Tactics:
- 1 hour plus meeting or video call
- Review the brand proven process
- Review scope, timelines, key brand assets and deliverables
- Learn about your vision
- Explore brand strengths, opportunities, aspirations and desired results
- Discuss brand positioning and strategy
- Discuss brand messaging and verbal identity
- Review brand visual identity
- Clarify brand research objectives and next steps
03 | Brand Discovery Session Application
By the end of the Brand Discovery Session, you’ll gain a crystal-clear understanding of your brand’s identity, target audience, and competitive landscape. You’ll have a defined brand strategy, a roadmap for future growth, and a strong foundation for developing a consistent and impactful brand experience. This clarity and alignment will empower you to make informed decisions about your brand’s messaging, visual identity, and overall direction.
Applying the Brand Discovery Session to your business goals:
- Use the tools and tactics in your own leadership brand reviews
- Consider review your Brand SOAR analysis
- Review your brand vision and goals regularly
- Share insights and questions with your team and company
- Lead with empathy when it comes to understanding your ideal customer
Applying the insights from your brand discovery session is the final step before moving into brand implementation, ensuring all strategic elements are aligned for a successful launch.
It All Starts with an Effective Brand Discovery Session
By leading with empathy and understanding, a successful brand discovery session will give clarity and alignment to our expert brand designers to help you develop a world-class brand that stands out from the crowd, attract more of the right customers and grow!
Brand Strategy
The plan for achieving your brand goals, outlining your target audience, positioning, and key messaging.
Brand Messaging
How you communicate your brand’s value, including your story, tagline, and key messages.
Visual Identity
The visual elements that represent your brand, like your logo, colors, and fonts.
23
Organizations with a strong brand strategy have seen their revenue increase by an average of 23%.
33
Consistent presentation of a brand has been seen to improve revenue by up to 33%.
54
Companies with a documented brand strategy are 54% more likely to successfully launch a new product or service.
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Our Brand Team
The Big Red Jelly brand team is a collective of experienced strategists, designers, and marketers passionate about building brands that connect. We bring a diverse range of skills and perspectives to the table, ensuring a comprehensive and insightful approach to every Brand Discovery Session. Our team is dedicated to understanding your unique needs and collaborating with you to create a brand that truly reflects your vision and achieves your goals.
Meet the Team
Why Choose Big Red Jelly for Branding?
Choosing Big Red Jelly means choosing a partner dedicated to your brand’s success. We don’t just design logos and websites; we craft comprehensive brand experiences that resonate with your audience and drive results. Our proven 10-chapter process, starting with the Brand Discovery Session, ensures a strategic and collaborative approach to brand development. With a team of experienced strategists, designers, and marketers, we bring a wealth of knowledge and creativity to every project. We’re committed to building brands that not only look great but also tell compelling stories and achieve meaningful growth.
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Our Most Frequently Asked Brand Discovery Session Questions
What is the agenda for the Brand Discovery Session?
You will receive a detailed agenda from your dedicated brand strategist before your scheduled brand discovery session. At a high level, your brand discovery session will following this outline:
- Introductions
- Brand Proven Process review
- Scope review: timelines, deliverables, key assets, etc.
- Discovering your brand
- Vision, goals, etc.
- Brand strengths
- Brand opportunities
- Brand aspirations
- Brand desired results
- Brand positioning and messaging
- Target audience and ideal customer
- Brand messaging and verbal identity
- Brand visual identity
- Brand IP
- Brand assets, brand guide and execution
- Discuss action items and next steps: Brand Research
What should I have prepared for the Brand Discovery Session?
There are few key action items to complete before your brand discovery session. You will receive these from our business development team and your dedicated brand strategist:
- Brand discovery questionnaire
- Invite your leadership and team to join!
- Organize and/or review your current brand, assets, content and creative
- Consider the longterm and short term goals for your brand
- Identity your key competitors
- Discuss and consider your ideal customer / target audience
- Come ready to talk, share, brainstorm and discover!
Why is a Brand Discovery Session important?
Our brand team will never just start designing and developing a new brand without fully understanding WHO you are as a brand and what makes you great. It is imperative that we deeply understand your vision, your target audience, competitors, marketplace, industry and trends.
The brand discovery session allows us to get to know you, your business and learn as much as possible about your vertical and how your brand is currently positioned.
By understanding your current brand positioning, we can then have a clearer picture on what we need to research moving forward and identity where you want your brand to be positioned moving forward, leading to optimal and more efficient brand growth.
Can I host my own Brand Discovery Session with my company?
Yes! You will see and learn how effective a brand discovery session can be at uncovering answers that you never considered before. You can ask and share these same questions and brand discovery tactics with your team. We always recommend that a growing company conduct their own brand discovery session once a year with your leadership team and your employees.
You will surely uncover interesting perspectives and answers that will help you more clearly define WHO you truly are as a brand and what makes it special.
Can a Brand Discovery Session be hosted in-person?
Yes! If possible, we love to visit our clients in-person for a brand discovery session, ideally at your office or location. This allows our brand team to see, hear, feel and understand your business and people at a deeper level.
That is what brand discovery is all about! Learning about you and becoming “part of your team” so we can better craft a brand that represents who you are and why you’re different/better than the competition. Talk to your Big Red Jelly business development specialist or brand strategist if this is of interest to you.
We look forward to meeting you and your people!