Service & Phase: Brand
Brand Phase Chapter 8: Brand IP
Once you’ve put in the work to build your brand and define your identity, it’s time for the most important step: protecting what you’ve created. In Chapter 8, we dive into how to lock down your brand name, digital assets, and legal rights. We go beyond just coming up with a great name—we do the research and secure every piece that makes your brand unique. Our team helps small and mid-sized businesses keep their investment safe, so your brand stands strong online and in the real world for long-term growth.
Request a QuoteLet's Talk
Top Branding Firm
50Pros
Top Branding Company
Clutch
Most Reviewed Creative Agency
The Manifest
Request your free brand naming quote today
Protecting Your Brand is The Ultimate Growth Strategy
When you proactively secure your intellectual property and digital assets, you eliminate the risk of costly legal disputes and solidify the value of your entire brand-building investment.
Did you know?
- 92% of Customers will not buy from a business if they find the naming confusing or inconsistent across channels.
- 67% of Digital Ad Clicks are lost to competitors who squat on unpurchased, high-value domain names related to a product launch.
- Trademarked Assets (like your Brand Name and logo) are valued up to 2.5 times higher than unprotected assets in acquisition scenarios.
- 80% of New Leads are lost when a business lacks consistent Social Media Handle alignment across key platforms.
- $10,000+ is the typical minimum cost to resolve a single legal conflict involving an unregistered or poorly researched brand name.
Let's Talk
Key Outcomes From Focusing on Brand IP and Proper Brand Naming Conventions
When you focus on Brand IP, you make sure your brand stays yours. It gives your team confidence and makes your business stand out in the market. Here’s what you can expect from this important step:
Total Legal Protection
We do the careful research and prep work so you can move forward with trademarking your brand, knowing your identity is safe from competitors.
Unified Digital Presence
We lock down your main website and social handles, so your brand looks and feels the same everywhere online. This boosts your credibility and makes it easy for customers to find and trust you.
Future-Proofing Your Growth
We grab extra domains and campaign assets early, so you’re ready for anything the market throws at you. This keeps your brand safe from copycats and makes it easy to grow and launch new campaigns.
Why Smart Brand Naming and IP Protection Matter for Your Business
A strong, legally protected brand name is the launchpad for real business growth. It turns your creative spark into a valuable asset you actually own and can scale. When you lock down your brand IP, every marketing dollar you spend builds something that’s truly yours, keeping your business safe from surprise risks and competitors trying to copy your success. If you’re serious about building long-term value, this is the first and most important step in creating a new brand.
- Guarantees Uniqueness: Solid brand name research makes sure your brand stands out and is legally clear, so you can invest in building your brand with confidence.
- Reduces Legal Costs: Getting ahead of brand protection now saves you from costly legal battles and rebranding headaches later. No one wants to shell out $10,000 or more just to fix a naming conflict.
- Enhances Company Valuation: Trademarked assets add real, verified value to your business, making you more attractive to investors or buyers when it’s time to grow or sell.
- Secures Digital Turf: Grab your main domain and key digital spaces before someone else does. Don’t let competitors beat you to your own name online.
- Improves Customer Trust: A consistent, professional brand name builds trust with your customers and makes it easier for them to choose you.
- Accelerates Trademarking: A clear, well-researched name speeds up the trademark process, so you can get protected and get growing faster.
- Boosts Digital Branding: Matching up your social media handles keeps your brand consistent everywhere and helps your audience find you easily.
- Future-Proofs Marketing: Locking down related domains and assets now gives you room to grow and makes future marketing moves a breeze.
- Increases Lead Retention: Clear, consistent naming across all your channels helps you keep more of your new leads, instead of losing them to confusion.
- Focuses Resources: With a strong brand name strategy, your team can put all their energy into growing sales and improving your product, not fighting legal battles.
Let's Talk
Naming Your Brand and Brand IP is Part of Our Proven Process
Service & Phase: Brand
Brand Phase Chapter 8: Brand IP
When we help you develop your brand, we make sure it’s not just creative—it’s protected. Our team does the deep research and builds a smart strategy so your assets, from your main website to future campaign domains, are locked in and match your brand vision. This way, you avoid legal headaches, keep your message clear, and set your business up for easy growth down the road.
01 | Key Deliverables in the Brand IP Chapter
Our Online Tool Map is your step-by-step guide to the digital tools that power your brand. We map out and connect everything—your CRM, content tools, and more—to your new brand name strategy. You’ll know exactly which platforms to use to manage leads, serve customers, and run your business smoothly. This makes sure your tech is set up for easy customer experiences and smooth brand launches.
Key Deliverables:
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions: Trademark, Copyright, etc.
02 | Alternative Brand Domain Research
We don’t just stop at your main website. Our Alternative Domain Research digs deep to find valuable domain variations, common misspellings, and industry-specific extensions. This protects your brand from competitors and copycats. We’ll give you a clear list of the best domains to grab, so your brand is safe and ready for any future marketing moves.
03 | Social Media Handle Research
Getting your social media handles lined up is a must for any new brand. We check all the major networks —from TikTok to LinkedIn —to make sure you can use your brand name everywhere. You’ll get a simple list of the best handles to claim, making your social marketing easier and building trust with your audience.
04 | Brand Campaign Domain Research
We plan ahead by finding and securing domains for your future campaigns, product launches, and special promotions. By locking down these URLs now, you avoid expensive headaches later and keep your brand strong. This sets you up for big marketing wins and makes launching new ideas a breeze.
05 | Strategic Introductions: Trademark, Copyright, Etc.
Our last step is to connect you with our trusted legal partners who specialize in trademarking and copyright. We’ll hand off a well-prepared package with everything they need, making it easy to protect your brand name, logo, and content. You’ll know exactly what’s covered and how to keep your brand safe for years to come.
Brand IP Fosters Compelling Growth
When your brand is protected, growth comes naturally. The clarity and security you get from focusing on Brand IP lead straight to better business results:
Guaranteed Defenseability
Proactive brand name research protects your name, avoiding $10,000+ in potential legal costs and future re-branding.
Accelerated Digital Trust
Unifying your domain name and Social Media Handle alignment boosts credibility and maximizes Lead Retention.
Enhanced Financial Value
Trademarked Assets are legally verified, significantly increasing company valuation for funding or acquisition.
451
Companies that use strong brand automation (built on solid IP) see a 451% increase in qualified leads.
73
of customers report being more likely to pay a premium for a brand they deeply trust, a trust built on professional consistency and clear legal defense.
67
of businesses with aligned sales and marketing content (protected by brand copywriting guidelines) are better at closing deals.
Next Brand Chapter: Execution & Assets
With your brand naming and IP locked-in, it’s time to focus on creating your new professionally design brand assets to bring your brand vision to life. Brand assets include social media templates, sales collateral, marketing content, templates, guidelines, print material and more!
What Our Clients Say About Our Brand Strategists
Get your FREE Brand, Build, Grow Audit
Ready to 3x your growth? Get started today!
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Our Brand Naming and Brand IP Experts
At Big Red Jelly, we mix creative strategy with smart legal know-how. We’re more than just brand naming pros—we’re here to protect your identity. Our team handles all the details —from domain research to social handles —so your legal team can focus on what they do best. We make building and protecting your brand simple and stress-free.
Meet the Team
Why choose us for your brand naming and IP needs?
When you work with Big Red Jelly on your Brand IP Strategy, you get a partner who takes the risk out and sets your brand up for long-term success. We handle the research and details, using the best tools and legal know-how to give you a strong, well-protected brand name. Our proven process covers everything from messaging to trademarking, so your brand is ready to grow fast.
Let's Talk
Learn how to elevate and improve your brand
What is a Modal in Web Design?
Who is this for? Business owners, marketers, new web designers, and entrepreneurs who want to create an impactful website, or implement modals or popups as part of an effective sales…
Read MoreRead More
Subscribe to The Current for the Latest Branding Tips, Tricks, and Trends
The Current keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to our newsletter to keep growing!
5 FAQs About Brand Naming and IP
What is the most critical step in protecting our brand name after brand discovery?
The most critical step is conducting thorough brand name research and securing the corresponding domain name and Social Media Handles across all priority platforms. Our process ensures that your chosen brand name is not only unique and creative, but also legally available and defensible. This proactive work is essential before starting the formal brand trademarking process, minimizing future legal risk and guaranteeing a unified digital presence.
How does the Brand IP service protect our marketing investment?
By focusing on Brand IP, we protect your marketing investment in two major ways. First, we secure key digital assets (domain name research, Social Media Handle Research) to ensure all traffic goes to you. Second, we prepare the assets for legal protection (brand trademarking, brand copywriting), ensuring that the messaging, logos, and content you invest in for lead generation and marketing strategy cannot be copied or leveraged by competitors.
Why do we need Strategic Introductions for legal matters?
We provide Strategic Introductions to legal partners specializing in brand trademarking and copyright because protecting your Brand Name and unique content is a legal specialization. Our role is to deliver a perfectly researched, clean package of assets—from your brand name strategy to your logo—ready for legal filing. This integration ensures a seamless handoff, saving you time and legal fees as you pursue a defensible new brand development.
We are a new brand; why is securing campaign-specific domains necessary now?
Securing Brand Campaign Domain Research early is crucial for a new brand because it future-proofs your marketing strategy. As your business grows and you launch new products or seasonal promotions, you won’t face expensive domain squatting or lose opportunities because a competitor claimed a relevant URL. This early action supports aggressive sales growth plans and innovative digital marketing.
What is included in the Online Tool Map, and how does it relate to our Brand IP?
The Online Tool Map: Brand Section maps the digital tools (like CRM, e-commerce platforms, etc.) that will utilize your brand name and assets. It ensures that every platform you adopt supports your brand name strategy and is configured to handle your intellectual property correctly. This is foundational for technical consistency and ensuring all customer data interactions reflect your professional digital branding.
Ready to protect your brand name and brand IP?
Contact our brand strategists today for a free consultation.
Request a QuoteLet's Talk