What do you want your customers to know about your brand? Learning to communicate these key messages with them is crucial to business success. Our team helps you get to the root of your brand’s purpose to develop messaging and visuals that communicate what you want with who you want, ensuring a strong visual identity that complements your brand message.
A clear and consistent message is essential for building trust and standing out from competitors. Capturing your audience’s attention through compelling brand messaging is key to making an impact in a crowded market. Effective brand messaging also creates an emotional connection with your audience, fostering loyalty and engagement.
Get unique brand messaging so you can communicate effectively, elevate your brand and attract more customers.
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Top Branding Firm
50Pros
Top Branding Company
Clutch
Most Reviewed Creative Agency
The Manifest
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Grow Your Business with Award-Winning Brand Messaging
Did you know?
- Gen Alpha discovers brands on social media.
- E-commerce is key for brand visibility. 23% of consumers find new brands on platforms like Amazon.
- SEO is crucial. 31% of consumers use search engines to find new brands.
A company’s website is a central platform for implementing and showcasing brand messaging, ensuring consistency across digital channels.
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World-Class Brand Messaging Services
With the right team, creativity and expertise, our team can deliver the high-level brand messaging that your business deserves.
As a professional agency, we act as your creative partner, developing and delivering comprehensive brand messaging and strategic guidance to help you stand out in your market.
Our dedicated teams collaborate closely, combining their collective expertise to create effective brand messaging solutions tailored to your unique needs.
World-Class Brand Messaging
Our award-winning Brand Strategists work closely with you to bring your business voice and values to life! We collaborate with clients through workshops and joint research to uncover key insights and develop effective brand messaging.
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Customized Messaging
We always start with a blank canvas. The creation of your brand messaging is tailored to your business’s unique needs and goals, ensuring it aligns perfectly with your objectives and values.
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Brand Strategy
An effective messaging strategy starts with discovering your business vision, purpose and unique values. Thorough research—including market research, persona interviews, and industry analysis—also informs your brand messaging strategy and helps identify your unique value propositions.
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All Necessary Features
Our experts craft internal and external brand messaging to ensure consistency across your team and your customers. Alignment across all communication channels is essential for delivering a unified brand experience.
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Brand Implementation
Our Growth Strategy team will work closely with you to deliver your messaging across your online platforms to attract more customers.
It is essential to integrate your brand messaging across all communication channels, including your website, social media, and other customer touchpoints, to create a cohesive brand experience.
We also ensure consistent messaging delivery through different marketing channels such as advertising campaigns, email marketing, and digital platforms to strengthen brand recognition and engagement.
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Brand Support
Your messaging is a vital asset to your brand. Using a structured framework supports the development of both your messaging and visual identity, ensuring consistency and impact. Now, work with our Brand Strategist and develop the visuals needed for your brand strategy.
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Why is Brand Messaging Important?
Here’s what effective brand messaging could help you accomplish:
- Clearly communicate your brand’s value to your ideal customers
- Align your messaging across all marketing and sales channels
- Differentiate your brand with a unique and compelling voice
- Build trust and connection through authentic storytelling
- Foster customer loyalty by creating emotional connections and standing out from competitors
- Maintain customer interest with clear, engaging, and relevant messaging
- Demonstrate reliability through consistent messaging across all channels, building trust and reinforcing your brand’s legitimacy
- Create a strong foundation for consistent and effective marketing campaigns
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Brand Messaging is Part of Our Brand Proven Process
Brand Messaging is a pivotal chapter in our proven brand-building process, beginning with a structured brand messaging process designed to define and refine your unique voice. Central to our approach is the creation and shaping of your brand story, ensuring every message aligns with your core values and market positioning. We focus on developing compelling narratives that connect and resonate with your ideal customers, building meaningful relationships and fostering loyalty. A strong brand isn’t just about visuals—it’s about the words that define who you are and what you stand for. Through strategic copywriting, storytelling, and messaging development, we ensure your brand’s voice is consistent, engaging, and impactful.
01 | Messaging & Brand Discovery
In order to develop effective brand messaging for your business, we first must understand your vision, goals, ideal customer and what makes your business truly special. This is all part of the messaging discovery process. During this phase, we use data-driven insights to inform our approach, ensuring that audience research and analytics guide our strategy. We also analyze the market to identify opportunities, competitive differentiation, and your position within the industry. Additionally, we define your organization’s core values and positioning to ensure your messaging authentically reflects your brand identity.
- Brand Messaging Discovery Questionnaire
- Brand Messaging Discovery Video Call
- Initial Brand Messaging Draft
- Ideal Client Discovery
- And More!
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02 | Messaging Strategy
After a thorough brand discovery process, our team of brand experts can begin to organize your thoughts and feedback to define your business values, voice and unique value propositions. At this stage, we develop your core messaging as part of a structured approach that aligns with your brand’s values and audience. We use a messaging framework to ensure consistency and alignment of your brand voice and positioning across all marketing channels. Structured forms are used to guide the messaging development process, helping to create comprehensive brand guides and maintain a cohesive brand identity. Before we put pen to paper and begin the actual messaging, we must first solidify an initial brand direction.
- Scope the Scope team meeting
- Project management setup
- Create shared brand messaging folder
- Outline process and timeline
- Get to work!
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03 | Brand Messaging
Our team will present an initial strategy and direction to ensure that the remainder of the messaging process is headed in the right direction that aligns with your vision. We begin with high-level general directions that will serve as a foundation for defining your brand message and ensuring it reflects your core values. We will also focus on developing a consistent brand voice and brand’s voice, exploring styles and language choices that align with your brand’s identity. Additionally, we will create comprehensive brand messages tailored for different audiences to ensure your communication is effective and resonates across all channels.
- Unique value proposition
- Various internal company values
- Brand positioning and tone of voice
- High-level feedback and direction
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04 | Messaging Reviews & Revisions
Now the collaboration and revisions can start! You will have a dedicated account manager overseeing the process to ensure accountability and a smooth workflow. We provide you with access to all necessary resources and our team of brand experts, leveraging their diverse expertise. During the review and revision phase, we collaborate closely with you through weekly review video calls, ensuring your feedback is integrated at every step. Once we explore a few different directions, we will start to get a sense of the positioning and tone of voice to follow. From here, our brand experts get to work solidifying your brand messaging, adjusting according to your feedback as they articulate your company voice.
- Weekly review video calls
- Collaboration and feedback
- Refine the direction and details
- Move toward the finalized messaging
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05 | Completion & Implementation
This is where too many businesses go astray, and where too many agencies say goodbye—but not us. Now that you have your unique brand messaging, you are ready to implement it across various platforms. Our team specializes in the strategic implementation of brand messaging, ensuring your message reaches the right audience in every market. We help you establish a strong brand presence by building a clear and consistent identity, voice, and value proposition. Throughout the process, we make sure your messaging effectively conveys your brand’s value proposition to capture attention and foster connection. Both internal and external messaging will work more effectively as we work together to implement it the right way.
- Growth Strategy video call
- Brand implementation help
- All necessary file types shared
- Brand strategy and next steps
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Brand Messaging To Help Your Business Grow
Custom Design
Your brand messaging will define what makes you different, better, or special.
All Logo File Types
Your customers will have a deeper understanding of who you are.
Brand Strategy
Effectively communicate internally who you are, what you stand for, and what makes you unique.
Brand Implementation
Connect with your target audience to appeal to their needs and build customer loyalty.
Brand Messaging
Tell your brand story in a way that connects you with your ideal customer
20
Consistent branding can increase revenue by 10-20%
80
81 percent of consumers need to trust a brand before they buy.
5
Loyal customers are 5x more likely to repurchase and 4x more likely to refer a friend.
What Our Clients Say About Our Brand Team
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
03 | Guiding Idea
- Guiding Idea
- Strategy Sign-Off
04 | Brand DNA
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
05 | Brand Core
- Core Values
- Mission Statement
- Vision Statement
- Brand Promise
- Brand Emotion Drivers
- Internal Brand Engagement Program
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
08 | Brand IP
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
10 | Brand Guide
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
03 | Content Strategy
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
03 | Build Strategy
- Website Design & Development Strategy
04 | Sitemap
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
05 | Tech Stack & CRM
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Get to Know Our Branding Experts
Your brand is everything… It’s the “gut reaction” that your target audience has about your products, services or what you offer. Everything you do impacts your brand in a positive direction, or negative… We pride ourselves on being brand building experts. We know what it takes to develop a world-class brand that will help your company differentiate, stand out from your competition, and grow your customer base. Our experts guide you in shaping your brand messaging and creative strategy, ensuring your business achieves market distinction and stays ahead of rivals.
All of our brand projects for our clients are completely custom, we follow our proven branding process, but your challenges and opportunities are unique to you. Work with our expert brand team and experience the difference.
Meet the Team
Why Choose Big Red Jelly for your Branding Needs?
We know there are countless agencies, freelancers and creatives out there for you to choose from. So, why us? Our mission is to bring together world-class creativity with cutting-edge technology and our proven process. By following our unique branding process, we guarantee positive results and growth for your company for decades to come. Don’t believe us? Just check out brand case studies and latest branding work!
It’s the perfect recipe of the right talent, with the right tools and our proven brand building process that makes our work different from our competitors. Reach out today and see how we can help take your brand to the next level.
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