Service & Phase: Brand
Brand Phase Chapter 6: Brand Messaging
Deliverable: Taglines
Having a strong tagline is an essential part of marketing your business. It’s the ultimate shortcut for communicating your brand’s promise, differentiating yourself from your competitors, and above all, making you memorable. Think of it as your entire value proposition expressed in just a few striking words. Plus, consistent use of your tagline in your marketing provides significant (and measurable) outcomes across your brand perception, customer behavior, and even your revenue. Your tagline is the powerful foundation that unites all of your marketing efforts, making it a key driver of growth for your business.
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Develop a Strong Tagline to Grow Your Brand
Did you know?
- It takes consumers 1.5 to 3 seconds to form an initial judgment about a brand, making a strong tagline that promotes the brand’s core messaging essential.
- A powerful and memorable tagline can increase the likelihood of consumers remembering the brand by nearly 50%.
- Brands with recognizable taglines are perceived as market leaders and can often command premium pricing, with margins 20% to 50% higher.
- Consumers who can recall a company’s unique tagline or slogan are 20% more likely to express an intent to purchase from that brand.
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Key Outcomes from Having a Strong Tagline
Your marketing needs to have a centerpiece. That’s why creating and utilizing a standout tagline is an essential part of growing your business:
Boost Your Brand Identity
Having a recognizable tagline gives your business instant brand recognition while creating a clear differentiation against your competitors. By expressing what makes your business unique, you’ll always stand out in your soon-to-be customers’ minds (while they forget about your generic competition).
Streamline Your Marketing
Taglines make your marketing much more effective, boosting the recall of ads by over 15% and leading to higher conversion rates. They also create consistency across your channels, from social media to email signatures, and reduce budget waste by always delivering your laser-focused message.
Increase Your Revenue
Using a tagline often gives your relationship with your customers an aspirational or emotional angle (think freedom or security), which leads to longer relationships with your brand and even increased advocacy. (Which all leads to increased revenue for you.)
Why are Taglines important?
Taglines are the center of your brand messaging for a very good reason. Here are the biggest reasons why a tagline is essential for your marketing success:
- Anchor Your USP: Think of your tagline as the most public-facing version of your unique selling proposition (USP). It’s the fastest way to tell a future customer why you’re different in a sea of sameness. (And it clearly states what benefit you bring to the table.)
- Be Unforgettable: Repeating a great tagline helps consumers remember your business when they’re ready to make a purchase. Brand names can be easy to forget; a memorable phrase sticks in your future customers’ heads and can convert them when it’s time.
- Drive Loyalty Through Emotion: When you have a tagline that describes the emotional outcome your customer gets from your product or service, whether you give them peace of mind or make them feel empowered, that emotional link drives stronger customer loyalty.
- Make the Most of Your Marketing Budget: Using a tagline as a central part of your marketing messaging filters out the noise and filler. That means every marketing dollar you spend delivers with focus and reduces wasted ad spend.
- Grow for the Long Haul: A catchy or meaningful tagline becomes the “soundbite” your customers use when recommending your business to others, boosting word-of-mouth marketing, lowering the cost of acquiring customers, and helping your business grow over time.
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Developing a Unique Brand Tagline is Part of Our Branding Proven Process
Service & Phase: Brand
Brand Phase Chapter 6: Brand Messaging
Deliverable: Tagline
Developing a stellar tagline is central to any good marketing strategy and is an important piece of our Brand services. It’s an essential part of making your business memorable and boosting your growth.
01 | The Purpose of a Brand Tagline
Creating a tagline and spreading it far and wide throughout your marketing is the key to customers remembering you when they’re ready to buy. The BRJ team will partner with you to develop a tagline that helps you stand out from the crowd and keeps you stuck in your customers’ minds.
Key outcomes:
- Instant brand recognition and differentiation
- Sustained loyalty and customer advocacy
- Higher purchase intent
- Increased marketing effectiveness
- Boosted revenue and growth
02 | The Process of Developing a Memorable Tagline
Our team uses deep industry knowledge mixed with extensive competitive research to determine what makes your brand unique (and what will resonate most with your customers). Using this as the center of your brand messaging makes you stand out from generic competitors and helps your customers create an emotional connection with your business.
Create & boom:
- Research your competitors, business, and customers
- Highlight what makes your brand different
- Create a standout tagline for your business
- Make your tagline a central part of your messaging
- Deliver your results
03 | Application of Your New Tagline
After we’ve developed a tagline that deeply differentiates your business, we help you use this targeted statement across your brand. Customers will see your focused messaging in every touchpoint, reinforcing your brand and keeping you top of mind.
Taglines help you differentiate, build trust and grow
Taglines are the foundation of your brand’s marketing message. Creating and utilizing your business’s tagline is central to your growth:
Discovery Your Difference
We use our deep industry knowledge and a good dose of creativity to create the magical phrase that connects your customers with your brand while promoting what makes your business unique.
Let Your Light Shine
Your competitors can rely on generic promises like “great customer service,” while you highlight your brand promise, letting consumers know exactly what they can expect from your business. This deeper connection develops lasting relationships that keep your customers coming back.
Keep Your Growth Going
When you consistently use your tagline across your marketing, you’ll notice significant results. From better brand perception to financial efficiency, taglines help your business maintain solid growth over time.
47
Taglines that clearly articulate a brand's core benefit improve messaging understanding by 47%.
70
70% of consumers identify a brand from its tagline alone.
23
Consistent branding across all channels, centered on a unified tagline, can increase overall revenue by up to 23%.
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Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
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09 | Execution & Assets
- Pass Approval
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01 | Content Discovery
- Content Discovery Session
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- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
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- Automation Checklist
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10 | Launch
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01 | Review & Training
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- “Grow Discovery Tour”
02 | Grow Research
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03 | Strategy & Setup
- Account Access
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04 | Security, Accessibility, and Speed
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- Blogs, Website Content, Pages
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- Thought Leadership
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- Leadership Personal Branding in Grow
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- Marketing Strategy & Support
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- Email Marketing Automation
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- Digital Marketing & Advertising
- Content Marketing
Meet Your Tagline Experts
Creating marketing magic starts with a clear voice. The Big Red Jelly Brand team is ready to help you by creating the perfect tagline—your ultimate marketing shortcut. We’ll capture your unique advantage that connects with your audience and consistently brings back your ideal customers for greater long-term growth.
Meet the Team
Why Choose the Big Red Jelly Team for Your Tagline Creation Needs?
Ready to turn your brand message into sustained financial growth? The BRJ Brand team crafts taglines to fuel your marketing efforts. We use our deep expertise to distill your identity into a winning phrase that boosts customer recognition and accelerates revenue for the long haul. Partner with our U.S.-based, in-house team to secure a strong brand foundation that takes your business to the next level.
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5 FAQs about our tagline creation services
What is the most common mistake companies make when creating a tagline?
The most common mistake when creating a tagline is using generic language that focuses on the company’s internal goals (think “Committed to Excellence” or “Your Trusted Partner”). Every competitor can make these claims, so they offer no differentiation. Powerful taglines have to be unique, accurate, and relevant to your target audience.
What is a tagline, and what’s the difference between a tagline and a slogan?
The definition of a tagline is a concise, memorable phrase associated with your brand’s overall identity. It rarely changes and reflects the company’s long-term purpose. A slogan is a phrase associated with a specific campaign, product, or time period.
How long should a tagline be?
Your tagline should be as short as possible, ideally between three and five words. The primary goal of your tagline is to be memorable. The shorter the tagline, the easier it is for your customer to repeat it and associate it with your brand.
Should my tagline focus on features, benefits, or emotions?
Your tagline’s meaning should always be the primary customer benefit and emotion. A strong tagline should communicate the feeling the customer gets or the core problem your product or service solves.
Where should my tagline be displayed in marketing materials?
Your tagline should be displayed in high-visibility areas to make sure it’s constantly reinforcing your brand’s message.
Key places include:
- Website Header: Directly below or adjacent to your logo.
- Social Media Bios: In the profile description, so users can immediately see your brand’s purpose.
- Advertising: Used as the closing line in video and audio spots.
- Internal Branding: On business cards, uniforms, and email signatures to keep internal alignment.
Creating a strong, standout tagline gives your brand the boost it deserves.
Contact our tagline development experts today.
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