Your business deserves a brand refresh. Unlike a complete overhaul, which involves a comprehensive transformation of your brand’s identity, a brand refresh focuses on strategic updates to revitalize your existing brand. With a new and improved brand, you can breathe new life into your business, helping it better connect with your audience and attract more of your target audience, converting them into loyal, returning brand advocates.
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Transform Your Business and Accelerate Growth with a Brand Refresh
Did you know?
- 62% of customers say that their purchase decisions are greatly influenced by a brand’s values.
- 68% of people enjoy spending time reading about the brands they find interesting.
- 77% of shoppers are more likely to purchase from brands that personalize the shopping experience.
- 90% of the information transmitted to the brain is visual. Design matters! The right visual elements play a crucial role in effective brand communication.
- 90% of quick judgments that customers make about products have to do with color. A cohesive visual identity, including thoughtful color choices, strongly impacts customer perception. (source)
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Professional Brand Refresh and Redesign Services
As a leading brand refresh agency, our branding experts combine award-winning creative talent with a proven process and powerful technology to deliver comprehensive brand refresh services that modernize your visual identity and messaging. Our creative work is strategically aligned with your business goals, ensuring your refreshed brand accelerates marketing growth and delivers measurable results.
World-Class Expertise
Enjoy working with our award-winning, US-based team of creative branding, design, messaging and brand strategy experts. Our agency has extensive experience collaborating with internal teams to ensure successful brand refreshes. We know how to effectively rebrand companies and organizations by aligning both internal teams and external stakeholders during the process.
Brand Customization
Your new and improved brand refresh will be 100% custom and unique to you, starting with a careful evaluation of your existing brand and building upon it to align with your business goals and what your customers are attracted to.
Brand Strategy
Our brand refresh and brand revamp services start with discovery, research, and developing a clear strategy as part of the brand refresh process. We use key strategies to refine your brand’s positioning and ensure the refreshed brand stands out, designing and building brands with your end-goal in mind to help your business achieve optimal brand success.
Brand Design Refresh
Sometimes your brand just needs a design touch-up or small improvements, such as updating logos and other visual assets as part of a brand design refresh. We can help with that too! Refining your color palette (or colour palette) is a key part of the creative development process, ensuring your brand remains modern and recognizable. You will be amazed the difference that some minor brand design changes can make for your company. Our agency’s creative development approach focuses on modernizing brand visuals while preserving your core identity.
Brand Messaging Update
If your conversion rates are not as high as you would like or your marketing results are not where they should be, you might need to update and improve your brand messaging and story by refreshing your brand’s tone of voice and verbal identity. Our experts are ready to help you refine your brand’s voice and unique proposition to better connect with your audience.
Brand Support
No matter your brand needs, our team can help with creating and supporting your refreshed brand. We specialize in graphic design, brand strategy, storytelling, copywriting, content creation, and more, with a focus on creative execution and ongoing support to create a compelling and consistent brand identity. Let’s build a better brand for your business!
Why is a Brand Refresh Beneficial?
What world-class brand refreshing can do for you:
- A consistent brand will increase recognition, strengthen your brand identity, and boost conversion rates and sales!
- Your business will stand out from your crowded industry or niche, improving your market position and ability to stay relevant.
- Your business will attract more new customers and audiences, while maintaining relationships with existing customers and loyal customers who value your brand.
Your marketing and sales results will improve with expanded brand reach.
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The Proven Branding Process
Our branding agency has helped thousands of companies and organizations around the world revamp and update their brands by expertly guiding clients through the rebranding process and rebranding journey. Our approach to brand evolution focuses on updating brand elements while preserving your core identity and the brand’s identity, ensuring that any changes align with your values and market needs. Our refreshes and rebranding efforts deliver measurable results, maintaining brand authenticity and identity throughout the transformation. The complete process is seen below and when followed will guarantee major improvements in your brand reach, recognition and overall performance.
01 | Brand Refresh Discovery
The first step to a successful rebrand or brand refresh is discovery. In this phase, we identify the key reasons for your brand refresh and evaluate your current market position. Our brand experts learn all about you, your business, and your business goals so we can best develop an effective brand refresh and rebrand strategy.
- Brand discovery session
- Brand goals review
- Team interviews
- Brand project review and discussion
- Market analysis and identifying opportunities in new or existing markets
- And more!
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02 | Brand Update Research
With your brand discovery complete, now our team can get to work on brand research. As part of this process, we thoroughly research your market, analyze your audiences, and identify opportunities in potential new markets. Our branding experts perform a deep dive into your industry, competitors, customers, and so much more. We use analytical tools like Qualtrics, Google Trends, Google Analytics, Sparktoro and more to conduct quantitive and objective brand research.
- Brand research
- Brand analytics
- Research report
- SOAR analysis
- And more!
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03 | Brand Messaging Update
After brand discovery and research, and receiving a sign-off from your team regarding our creative direction and strategy, we can now get to work on improving your brand messaging, ensuring your messaging is consistent across your digital presence. This is vital in better telling your brand story, highlighting your competitive advantages and attracting more ideal customers to your brand and business.
- Brand messaging
- Copywriting
- Unique Value Propositions
- Brand Story
- Core values, mission, vision, etc.
- And more!
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04 | Brand Design Update
Our award-winning, US-based designers, graphic artists, graphic designers, UX/UI designers and brand strategists get started on elevating the aesthetic and brand design of your business. Now your business will clearly be differentiated form your competition and visually ‘WOW’ your visitors and potential customers.
- Logo revamp or refresh
- Brand style guide
- Colors, fonts, typography, etc.
- Brand guidelines, templates, mockups, etc.
- Updating visual assets such as logos, typography, and color palettes
- Creating a comprehensive brand guide to maintain consistency across all platforms
- Ensuring your website reflects your refreshed brand identity for a unified presence
- And more!
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05 | Completion & Implementation
We don’t just give you a new and improved brand and all the brand assets your business needs. We also help ensure your team is properly trained and supported in how to USE your newly refreshed or revamped brand. This is important so that you can better leverage your brand to expand your marketing, sales, recruiting, culture and so much more!
- Brand rollout
- Managing the launch of your refreshed brand across all channels
- Brand walkthrough and training
- Workshops
- Growth Strategy
- Marketing Strategy
- And more!
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Bring It All Together for an Unforgettable Refreshed Brand
Custom Design
Your refreshed brand will be 100% unique to you and your business needs.
All Necessary Brand Assets
Our team will design, create and give you all the brand assets that your business needs to grow.
Brand Strategy
Our branding and brand refresh services are based in strategy, research and a proven process that works.
Brand Implementation
Thousands of companies choose our branding agency because we also help ensure you know how to USE your new brand effectively.
64
of brand relationships are on account of shared values
80
of brand recognition is boosted by a signature color
7
seconds is how long you have to make an impression
What our clients are saying
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
03 | Guiding Idea
- Guiding Idea
- Strategy Sign-Off
04 | Brand DNA
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
05 | Brand Core
- Core Values
- Mission Statement
- Vision Statement
- Brand Promise
- Brand Emotion Drivers
- Internal Brand Engagement Program
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
08 | Brand IP
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
10 | Brand Guide
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
03 | Content Strategy
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
03 | Build Strategy
- Website Design & Development Strategy
04 | Sitemap
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
05 | Tech Stack & CRM
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Say ‘Hello’ to Your New Branding Team!
Are you ready to rebrand and take your business to the next level? It all starts with improving, refreshing and elevating your brand! Our team of US-based branding experts is ready to make this happen. Get to know our team and schedule a free brand consultation today, you can talk 1 on 1 to our brand strategists and review your business goals as well as the strengths, weaknesses, opportunities and aspirations that you have of your current brand and business.
Meet the Team
Why Choose Big Red Jelly as your Brand Refresh Agency?
Thousands of businesses around the world in hundreds of different industries choose our branding agency because we combine human creativity with a proven branding process and powerful technology, so you can expect a transparent, strategic approach that delivers measurable marketing and sales results from effective rebranding and completing a brand refresh. Whether you need a brand refresh or a full rebrand, the process can take a few months depending on the scope and complexity, but your brand can improve, and we will help you get there! By following our proven 10 step branding process, your brand will change, improve and reach new heights which in turn will lead to much improved marketing, sales and profitability for your company!
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Check It Out: What We’re Writing About
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