The First Step to a Stronger Brand Identity
Service & Phase: Brand
Brand Phase Chapter 2: Brand Research
Deliverable: Brand Audit
A brand audit is a thorough, structured analysis of your current brand identity, messaging, positioning, and perception. At Big Red Jelly, our brand audit services provide a clear assessment of your brand’s performance, both internally and in the market. This essential step in the Brand Research phase uncovers strengths, weaknesses, and growth opportunities, ensuring your future brand decisions are based on reliable data.
Request a QuoteLet's Talk
Top Branding Firm
50Pros
Top Branding Company
Clutch
Most Reviewed Creative Agency
The Manifest
Request a Brand Audit Quote Today
Gain Clarity and Confidence with a Brand Audit
Did you know?
- 77% of marketing leaders say a brand strategy audit is essential before launching new campaigns.
- Companies that complete a comprehensive brand audit are 2.5x more likely to achieve consistent brand growth.
- 60% of consumers stop buying from brands they feel are inconsistent.
- A clear, well-defined brand increases revenue by up to 23% compared to competitors without one.
Let's Talk
Key Outcomes From a Brand Audit
Successful branding isn’t just about great design and world-class brand assets, it’s also about doing the research that gets you there. Our brand strategists all specialize in conducting thorough brand audits to ensure your final brand resonates with your audience and will bring in revenue.
Clarity in Brand Positioning
A brand audit reveals your position in the market and how customers perceive your brand. You gain clear insight into whether your brand aligns with your values, mission, and audience expectations. For example, if competitors compete on price but your brand is seen as premium, you can focus your strategy on that strength.
Actionable Insights for Growth
Our brand audit services go beyond identifying problems by providing a clear roadmap for improvement. You will uncover misalignments in messaging, design opportunities, gaps in your digital presence, and untapped market segments. This enables you to take specific, prioritized actions for measurable results.
Stronger Brand Consistency
Consistency builds trust, which leads to loyalty. Our brand identity audit ensures your logo, visuals, messaging, and digital channels are aligned across all customer touchpoints. You gain a unified brand that resonates consistently in person, online, and across campaigns, helping customers recognize and trust your business.
Why is a Brand Audit Important?
A clear understanding of your brand’s current position is essential for building an effective strategy. A brand analysis provides measurable insights and reveals hidden opportunities.
- Know Your Market Position: Determine where your brand stands in relation to competitors.
- Understand Customer Perceptions: Learn how your audience truly feels about your identity, messaging, and service.
- Spot Weaknesses Early: A marketing and brand audit reveals what’s not working—before it costs you customers.
- Set a Strong Foundation: Every powerful brand strategy begins with research and audit work.
- Support Growth: A clear understanding of your brand today allows you to design campaigns and strategies for tomorrow.
Let's Talk
Brand Audit Is Part of Our Proven Process
Service & Phase: Brand
Brand Phase Chapter 2: Brand Research
Deliverable: Brand Audit
The brand audit is an important step and deliverable in our Brand Research chapter. In fact, it’s one of the first aspects our brand team conducts when starting work on your branding project. We review and share notes with our business development team, leadership, review the scope of your project and prepare our team and resources for a successful and streamlined branding process.
01 | Brand Audit Purpose
The purpose of a brand audit is to uncover the reality of your brand—how it’s perceived internally by your team, externally by your customers, and competitively within your industry. Instead of guessing, you’ll know exactly what’s working and what’s holding you back. A comprehensive brand audit helps you:
- Validate whether your brand aligns with your mission, vision, and values.
- Identify gaps in consistency across digital platforms, design assets, and communications.
- Understand your position relative to competitors, including their strengths and weaknesses.
- Build a stronger foundation for your marketing, sales, and growth strategies.
This knowledge becomes the springboard for informed decision-making and future brand success.
02 | Brand Audit Process
Our brand audit process is structured to give you clarity without overwhelming complexity. We focus on collecting, analyzing, and translating insights into actionable next steps:
Research & Analyze
- Review your current brand identity (logos, visuals, typography, design systems).
- Audit brand messaging and tone of voice for alignment and clarity.
- Conduct competitor benchmarking and analyze industry positioning to inform strategic decisions.
- Collect customer data, surveys, and feedback to reveal real-world perceptions.
- Review your digital presence, including your website, SEO, social media, and online reputation.
Evaluate & Diagnose
- Identify areas of strength that should be amplified.
- Detect weaknesses or inconsistencies in design, messaging, or execution.
- Highlight opportunities for growth, whether through storytelling, visuals, or targeting.
Report & Recommend
- Deliver a detailed brand audit report with findings, analysis, and prioritized recommendations.
- Provide actionable next steps that align with your overall brand strategy audit goals.
- Collaborate with your team to ensure understanding and buy-in for the next phase of your brand journey.
03 | Brand Audit Application
Once your brand audit is complete, you’ll have a clear, actionable picture of your brand’s current state and where it needs to go. Typical applications include:
- Messaging Realignment: Adjusting your tone of voice, website copy, and marketing campaigns so they resonate more clearly with your target audience.
- Visual Refresh: Updating logos, design elements, and style guides for stronger brand consistency across platforms.
- Digital Optimization: Using audit findings to improve your website UX, SEO, and social media presence.
- Customer Engagement Strategies: Implementing changes that address customer pain points discovered during the audit.
- Strategic Roadmapping: Turning insights into long-term brand strategies that inform marketing, design, and product development.
The result? A brand that not only looks stronger but also communicates more clearly, connects more deeply, and competes more effectively.
Why Invest in a Brand Audit?
- Foundation for Growth: Every strong brand strategy begins with research and audit.
- Clear Decision-Making: Data-driven insights guide marketing, branding, and design decisions.
- Customer Trust: Consistent, well-researched brands inspire confidence and loyalty.
- Competitive Advantage: Knowing your market position helps you stand out with precision.
Visual Refresh
Your logos, design elements, and style guides will be updated for stronger brand consistency across platforms.
Messaging Alignment
Your tone of voice, website copy, and marketing campaigns will have adjusted messaging to resonate more clearly with your audience.
Customer Engagement
Your brand will better address customer pain points discovered during the audit.
18
Positive customer reviews and testimonials can increase sales by an average of 18%
2
Brands with purpose see a 2x higher brand valuation growth than brands without.
89
89% of consumers stay loyal to brands that share their values.
People Are Raving About Our Brand Audits
Get your FREE Brand, Build, Grow Audit
Ready to 3x your growth? Get started today!
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet the Big Red Jelly Team
At Big Red Jelly, we believe every successful brand starts with research and clarity. Our team of strategists, designers, marketers, and analysts uncovers the truth about your brand and presents findings in a clear, actionable way. We combine creative insight with data to show where your brand stands today and how it can grow.
We have worked with hundreds of organizations, from startups to established enterprises, conducting brand research and audits that lead to stronger strategies, more effective marketing, and lasting brand loyalty. When you partner with us, you receive more than a report; you gain a team committed to your growth.
Meet the Team
Why Choose Big Red Jelly for Your Brand Audit?
- Expert Analysts + Creatives: We blend analytical research with creative brand expertise for a balanced approach.
- Proven Frameworks: Our brand audit process has been refined through years of experience with businesses across multiple industries.
- Action-Oriented Reports: We deliver more than data—you get a roadmap of recommendations tailored to your business.
- Comprehensive Review: From brand identity audits to digital presence and competitor benchmarking, we examine every angle.
- Growth-Focused Partnership: As part of our Brand Phase services, your audit serves as the first step in developing a stronger, more effective brand strategy.
Let's Talk
Learn how to improve your business brand
Why Brand Experience Is The New Competitive Advantage
Who is this for? Brands and companies who are looking to make a change their brand management, increase average purchase price, and build relationships with their ideal customers. What we're…
Read MoreRead More
Subscribe to The Current for the Latest Branding Tips, Tricks, and Trends
The Current keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to our newsletter to keep growing!
5 FAQs About Brand Audits
What is a Brand Audit?
A brand audit is a comprehensive review of your brand’s current state, including identity, messaging, digital presence, and customer perception. Think of it as a health check-up for your business: it reveals what’s strong, what’s weak, and what needs improvement to compete effectively.
Why does my business need a Brand Audit?
Without a brand analysis, you’re making decisions on assumptions. For example, you might assume that customers understand your services, but an audit may reveal that your messaging is unclear—resulting in lost sales. A brand audit provides the insights to address these gaps and grow strategically.
What’s included in Big Red Jelly’s Brand Audit?
Our brand audit services include:
- Review of visual identity (logos, colors, typography, style guides)
- Analysis of messaging and tone of voice
- Competitor benchmarking and industry positioning
- Customer surveys, testimonials, and perception studies
- Digital presence review (website, SEO, social media, search results)
- Evaluation of alignment between mission, values, and brand story
How does a Brand Audit support future strategy?
A brand strategy audit provides the foundation for your next steps. For example, if the audit reveals that customers don’t connect with your website content, you’ll know to adjust your messaging before investing in ad campaigns. If competitors are outperforming your digital presence, you’ll know where to focus resources to regain ground.
How often should a Brand Audit be done?
Most companies should conduct a comprehensive brand audit every 2–3 years, especially before major changes such as a rebrand, product launch, or entering a new market. Fast-changing industries (like tech or e-commerce) may benefit from annual audits to stay ahead of evolving trends.
Gain clarity and confidence with a Brand Audit. Contact our experts today.
Request a QuoteLet's Talk