Service & Phase: Brand
Brand Phase Chapter 7: Brand Visual Identity
A strong brand identity lets your business stand out in a sea of generic competitors and gives you consistency across every customer touchpoint. Our expert brand designers specialize in crafting cohesive and memorable brand identities, helping you build trust and recognition with your customers. With consumers seeing thousands of brands and messages every day, it’s vital that your visual designs and brand visual identity truly represent your business, sell your products and services, and differentiate your business from the rest. Our graphic designers and brand visual identity experts work with you to capture your brand essence in visuals and show off what makes you special.
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Did you know?
- 46% of consumers judge a website’s credibility based (at least partly) on its overall visual design.
- Over 60% of brands say maintaining a strong, consistent brand is important for generating leads and communicating with existing customers.
- 77% of companies deal with off-brand content.
- Consistent branding contributes to a 10–20% increase in revenue for a majority of businesses.
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Key Outcomes from a Brand Visual Identity
A strong brand visual identity is more than just an aesthetic choice; it’s a strategic business asset. Your visual identity is the entire experience of your brand:
Make an Instant Connection
Potential customers are constantly making snap judgments about your business. When you have a cohesive visual identity, it shows your brand is established and high-quality. It allows you to bypass buyers’ skepticisms and instantly creates the trust needed to make a sale.
Create Connections and Build Loyalty
Visual branding creates an impression and evokes emotion faster than words. It helps you build an emotional connection that resonates with your ideal customer that leads to long-term loyalty and repeat business.
Stay Recognizable
A world-class visual identity gives your brand the recognition factor. It helps you stay top-of-mind and stand out in a sea of sameness. When you maintain consistent visual branding, you increase recall, so when a customer is ready to buy, your business is the first they remember.
Why is a Brand Visual Identity important?
In today’s market, customers are overwhelmed by choices. A strong visual identity gives your brand a presence, helping people recognize you in a crowded room without you having to say a word.
Here’s why a comprehensive visual identity is vital for your business:
- It Shapes Your Customers’ Perception: If your visual identity isn’t cohesive, it makes your business look disorganized and amateur. Having a well-established system shows you’re established and detail-oriented, helping build trust with potential customers.
- You Become Memorable: People can process an image 60,000 times faster than text. Your unique visual identity promotes the look and feel of your business that helps future customers remember you when they’re ready to buy.
- It Streamlines Your Marketing: Having a set brand visual identity takes away the guesswork when you’re developing any kind of content for your business. From ads to your website to social media posts, you already have a set system to draw from, saving you time (and money).
- It Allows for Premium Pricing: Quality visual design is strongly linked to perceived value. When you have a high-end visual identity, customers are more likely to perceive your services as higher quality and are willing to pay more for that expertise.
- You’re Building Internal Alignment: A strong visual identity isn’t just great for your customers; it’s also a tool for your team. A strong identity creates a sense of belonging, turning your staff into brand ambassadors who are proud to share your business and content.
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Brand Visual Identity Is Part Of Our Proven Process
Service & Phase: Brand
Brand Phase Chapter 7: Brand Visual Identity
When developing your Brand Visual Identity, we develop strong visuals that differentiate your business from your competitors and create consistency across all platforms.
01 | Brand Visual Identity Purpose & Deliverables
The Brand Visual Identity chapter’s purpose is to design captivating brand visuals that clearly represent your brand core and brand expression, attracting more of your ideal customers and keeping them coming back for more.
Key Deliverables for Your Brand:
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
02 | Brand Visual Identity: Process
In order to develop and design the best brand visual identity that truly represents your brand, we begin by deeply understanding your business vision, goals, and ideal customer. Our expert team doesn’t just design a logo; we build an entire visual system, including custom color palettes, typography, and graphic elements. A brand identity that captures your unique value and helps your company stand out across every platform.
03 | Brand Visual Identity Application
Many agencies consider the job done once a logo is designed. Not us. We focus on the long-term success of your visual identity, working with you to apply your brand’s colors, fonts, and imagery across your entire online presence. Making sure your visual identity is implemented correctly and consistently, we help you build the recognition and trust necessary to grow your business.
Your Brand Visual Identity is a powerful investment for your business
Defining the Brand Visual Identity is essential for building a brand that is recognized, trusted, and valued. This investment fosters a purpose-driven culture and cultivates a loyal customer base:
Build a Strong Culture
A clear set of core values fosters a cohesive team and a positive work environment, leading to increased productivity and lower turnover.
Increase Customer Loyalty
When customers understand and align with your brand’s purpose, they become more loyal and are more likely to advocate for your brand.
Streamline Decisions
Your Brand Core serves as a strategic filter, enabling your team to make informed decisions that are authentic and consistent with your brand.
80
%
color can increase brand recognition by up to 80%.
94
%
first impressions can be 94% design-related.
23
%
consistent brand presentation across platforms can increase revenue by up to 23%.
Next Brand Chapter: Brand IP
Once the Brand Visual Identity is established, the next step is secure all necessary digital assets surrounding your brand and business name so your brand IP remains protected and under your control.
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Your Brand Building Experts
The Big Red Jelly team is a passionate and cohesive group of creative experts dedicated to building powerful and authentic brands. We leverage our expertise in brand strategy, brand development, and internal alignment to help your business achieve remarkable growth. Our U.S.-based brand specialists bring years of collective experience working with a diverse range of clients, from startups to established enterprises. We don’t just build brands; we partner with you, fostering a collaborative environment where we combine our award-winning strategies with your unique business vision. Our team is committed to delivering a strategic, data-backed, and visually compelling brand that not only stands out but also drives real, measurable business results.
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Why Choose Big Red Jelly For Your Branding Needs?
When you’re looking to define and grow your business, you need more than just a typical marketing agency. The Big Red Jelly Brand team is here to provide a unique blend of applied creativity and powerful technology. We don’t outsource our work; our entire team is U.S.-based, ensuring consistent communication and a deep understanding of your market. Our proven process is a testament to our success, having helped thousands of businesses clarify their brand, attract more customers, and scale their operations. We believe in providing real, applicable creative assets and strategic direction, moving beyond “strategic fluff” to deliver a comprehensive plan that works hard for your business for years to come. With Big Red Jelly, you’re not just getting a service; you’re gaining a dedicated partner committed to your brand’s long-term success.
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5 FAQs About Brand Visual Identity
What is a brand visual identity, and how does it differ from a logo?
While a logo is like the primary “signature” of your business, a brand visual identity is the entire visual language that supports it. It includes your specific color palette, typography, photography style, iconography, and graphic patterns.
How does a consistent visual identity build customer trust?
Studies suggest that a customer needs to see your brand at least seven times before they take action. If your visuals change every time they see you, that counter resets to zero. When your visual identity is the same across your website, email signatures, and Instagram, you signal to the customer that you are professional and established. This “visual reliability” directly reduces the perceived risk of doing business with you.
What specific elements are included in a full visual identity system?
A brand system is like a toolkit for your business. Usually, this includes:
- Primary and Secondary Logos: You’ll need different versions for different spaces (think mobile, print, etc.).
- Typography System: A curated set of fonts that convey your brand’s personality (for example: modern, traditional, bold).
- Color Architecture: A primary and accent color palette designed to evoke specific emotional responses.
- Graphic Elements: Patterns, textures, or shapes that are unique to your brand’s look.
How does visual identity impact my marketing ROI and conversions?
A professional visual identity increases your perceived value, cuts through the clutter, and improves click-through rates on ads, keeping users on your website longer and lowering your cost per lead. Plus, a quality visual identity lets you command premium pricing. When a brand looks high-end and professional, customers are less likely to haggle over price.
When should a business upgrade from a "logo only" to a full visual identity?
Starting your business with just a logo is fine, but scaling requires a full visual system. Here’s when you should upgrade:
- You are running paid ads: To maximize ad spend, you need a cohesive look from the ad to your landing page.
- You are expanding your team: You need a Brand Style Guide so that employees and contractors can create content that stays on brand.
- Your market is crowded: If your competitors are becoming more sophisticated, a basic logo won’t be enough to position you as a market leader.
Time to create your own brand visual identity?
Contact our brand experts to make your mark.
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