Service & Phase: Brand
Brand Phase Chapter 7: Brand Visual Identity
Deliverable: Custom Logo
In today’s market, you have to stand out. And not for having a bad logo. No matter how great your product or service (or even marketing) is, a weak visual identity can drive away more than half of your potential leads before they even know what you do. A well-designed custom logo makes sure your first impression shows your business is reliable and professional, building trust, creating loyal customers, and ushering in growth that lasts.
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Did you know?
- It takes consumers only 50 milliseconds (or 0.05 seconds) to form an opinion about your brand’s visual identity.
- Using a signature color in your custom logo and consistently across your branding increases your brand recognition by 80%.
- Companies that maintain a consistent visual brand identity across every platform (from social media to website and print) see an average revenue increase of 23%.
- 75% of consumers say they make judgments about a company’s credibility based solely on visual design and website aesthetic.
- 60% of consumers will avoid a business if they think its logo is unattractive, even if the company has positive reviews.
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Key Outcomes from Having a Custom Logo
Having your own custom-designed logo isn’t just a fantastic creative asset; it’s a strategic tool that boosts your business’s growth. Here’s why:
Instant Credibility and Trust
When customers see thousands of brand messages every day, they start to perceive visual quality as service quality. That’s why having a custom logo immediately signals that your business is professional and established.
Stand Out in Crowded Spaces
In a sea of generic, AI-generated logos that all look the same, a custom logo stands out. When you don’t look just like your competitors, your potential customers stop comparing you just based on price and start seeing your business for its unique brand identity.
Your Profits Get a Boost
The simple truth is that consumers will pay more for brands that look high-end. Meaning your professional visual identity (with a custom logo at its core) positions your business as a premium provider, making it easier to increase your prices without sacrificing your customers’ loyalty.
Why is having a Custom Logo important?
A custom logo is the foundation of your business’s visual brand. Here’s why a custom-designed logo is vital to growing your company:
- It gives a great first impression: In a market where potential customers decide how they feel about your business in 0.05 seconds, a custom logo makes sure your first impression conveys quality and expertise. Generic, amateur logos make your customers think your services are, too.
- You have a foundation for your marketing: Having a custom logo that appears across your marketing can increase your brand recognition up to 80%. That means whenever and wherever you’re spending your marketing budget, people will recognize your business instantly, making your efforts much more effective.
- Be different when everyone else is the same: Your competitors are probably using a templated logo and stock images. When you have a custom logo, it’s created specifically for you, highlighting your unique value proposition. You’re now in a category of your own, making it an easy choice to go with your business over a generic option.
- You can own your branding: Generic visual branding isn’t ownable. When you have a unique, custom logo, you’re protecting against copycats. Now, as your business grows in value, you can fully own the visual assets that represent you.
- Build long-term trust: A custom logo is one of the most recognizable pieces of a cohesive brand identity, which is a huge part of building trust and loyalty with your customers. (And trust is one of the biggest drivers of repeat business.)
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Designing a Custom Logo is Part of Our Branding Proven Process
Service & Phase: Brand
Brand Phase Chapter 7: Brand Visual Identity
Deliverable: Custom Logo
Having a strong visual identity for your brand is essential for a successful business today, and a custom logo is the foundation of that identity. That’s why it’s a fundamental part of our brand services, helping to take your business to the next level and drive long-term growth.
01 | The Purpose of a Custom Logo
A custom logo is a strategic asset that’s the core of your brand’s visual identity. We work with you to create branding that reflects your vision and values, transforming your business into a recognizable brand that builds an immediate connection with your customers.
Key outcomes:
- Create a memorable first impression
- Instill credibility and trust
- Stand out from your competitors
- Ownable branding for your company
- Growth that lasts
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02 | How We Design a Custom Logo That Works
In order to develop and design a world-class logo that represents your brand, we’ll get to work understanding your business vision, goals, ideal customer, and what makes your business truly special. Our expert team gets to work to design a custom logo that captures all of these elements and makes your company shine.
Create & capture:
- Logo discovery questionnaire & video call
- Initial Brand Vision Discovery
- Outline process and timeline
- Logo mockups & design variations
- High-level feedback and direction
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03 | Application of Your Custom Logo
This is where too many businesses go astray and where too many agencies say goodbye. Not us. Now that you have your custom-designed logo, you are ready to showcase it to the world and build brand loyalty like never before. Our team of brand experts now works with you to implement your brand online the right way.
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A Custom Logo Builds Trust With Your Customers
A cohesive, professional visual identity shows potential customers that you are trusted experts in your field, creating connections and building trust for growth that lasts:
Create Your Custom Look
We use our decades of industry knowledge and a deep dive into your business and competitors to create a one-of-a-kind logo that showcases your story and unique value proposition that builds trust with your customers.
Gain Instant Credibility
When your potential customers see your custom logo, they see a professional, credible business. When many of your competitors use generic imagery, you stand out as the high-quality expert.
Get Consistent and Grow
A custom logo is the core of your business’s identity. When consumers see your visuals consistently, it creates trust, which builds loyalty over time, creating connections with your customers that last.
94
%
First impressions are 94% design-related.
50
%
Surveys show that 50% of consumers are more likely to buy from a brand if they recognize the logo.
46
%
46% of consumers say they would pay more for a brand they trust.
What Our Clients Say About Us
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Your Custom Logo Design Experts
Your logo is often the first impression potential customers have of your brand, and we want you to stand out in a crowded market. Big Red Jelly specializes in the strategy, messaging, and design required to transform how your customers see you. By investing in a clear brand identity today, you’re establishing the professional authority you need for long-term, lasting growth.
Meet the Team
Why Choose the Big Red Jelly Team for Your Custom Logo Creation Needs?
To stand out today, your business needs more than just a generic icon. You need a custom logo that tells your story. Big Red Jelly leverages our years of industry expertise to build brands that grab attention. We help you translate your unique messaging into an unforgettable visual identity that creates immediate trust with your customers. Our award-winning, in-house team will develop a strategic asset that gives your business long-term success.
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5 FAQs About Our Custom Logo Design Services
Why choose a custom logo design for your business over templates or AI generators?
While templates and AI logo generators are fast, they usually produce generic designs that are then used by thousands of other businesses. Having a custom logo design ensures your brand is 100% unique and legally protectable.
- Brand Distinction: Avoid having a logo that looks exactly like a competitor’s (and losing a customer due to confusion).
- Ownership & Trademarks: Original designs are much easier to trademark and secure as your own intellectual property.
- Strategic Design: A custom logo is built around your specific brand, meaning the colors and typography align with your specific target audience.
How does having a professional logo impact marketing ROI and brand trust?
Your logo is the most frequent touchpoint in your marketing funnel. High-quality visual branding directly influences your customers’ trust (and their purchasing decisions). A custom logo gives you:
- Instant Credibility: Consumers often judge a company’s professionalism in less than a second based on visual quality.
- Increased Recognition: A unique, professional logo makes your social media ads and email marketing more effective because customers instantly recognize your brand.
What features make a custom logo "marketing-ready" for digital and print?
Your logo needs to be versatile enough to work across various platforms, from a tiny mobile app icon to a large-scale billboard. When your logo is marketing-ready, it should be scalable and available in multiple formats.
What’s the difference between a custom logo and a full brand identity?
A common misconception is that a logo is the entirety of a brand. While a custom logo is vital, it’s just one element of a comprehensive brand identity system.
Your Logo: The primary visual mark or “signature” of your business.
Your Brand Identity: Your entire visual brand system, including a specific color palette, typography, secondary patterns, and imagery style. A full identity ensures that even if the logo isn’t visible, your marketing materials still feel consistent and like your brand.
When is the right time for a logo redesign or brand refresh?
A well-designed custom logo should be relevant for a decade or more, but certain business shifts require an update to maintain market authority. Some instances when you may be ready for a refresh:
- If your current logo was designed for print and looks cluttered or unreadable on modern smartphone screens.
- When your company pivots from its mission or enters a new industry and your old branding no longer works.
- If you have outgrown your original look and need a more upscale identity to attract higher-tier clients.
Let our team of brand experts give you the custom logo that levels up your business.
Contact us today to get growing.
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