Big Red Jelly is an experienced external branding agency with proven branding expertise and experience across various industries. We help growing companies develop clear, compelling brand messaging that attracts the right audience and drives measurable growth. Your brand story is how customers understand your value, trust your expertise, and decide to choose you over competitors.
Through our External Brand Messaging services, which are part of our comprehensive branding approach, we partner with you as an extension of your internal team to clarify your positioning, define your voice, and create messaging that converts across every touchpoint, from your website and marketing campaigns to sales conversations and content. Our branding services include the development of visual identity and messaging frameworks, ensuring your brand communicates with confidence and consistency at scale.
We have worked with a diverse range of clients, leveraging our branding expertise to deliver impactful results across tech, sustainability, and digital services sectors.
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Top Branding Firm
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Best Of Utah Valley 2023
Readers Choice Awards
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Build a Stronger Brand Story. Drive Better Marketing Results.
Did You Know?
- 77% of consumers buy from brands they follow and feel connected to.
- 64% of customers say shared values influence their purchasing decisions.
- Consistent brand messaging can increase revenue by up to 33%.
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Key Outcomes From Working With an External Branding Agency
Partnering with Big Red Jelly as your external branding agency gives you clarity, alignment, and momentum, while building strong brands and enhancing your brand value.
Our process ensures your brand is positioned for measurable growth, stakeholder buy-in, and lasting impact. We help clients gain a competitive edge in the market by developing distinctive brand strategies that set them apart from competitors.
Ultimately, our approach is designed to build brands that stand out and achieve long-term success.
Brand Clarity
Define a clear brand story, positioning, messaging framework, and brand identity that communicates exactly who you are, what you do, and why it matters.
A well-defined identity not only clarifies your brand’s purpose but also helps differentiate your business in a crowded market.
Audience Connection
Create messaging that resonates emotionally and strategically, driving engagement with your ideal customers by addressing their pain points and motivations.
Conversion-Driven Consistency
Align your messaging across marketing, sales, and digital channels, ensuring clear and cohesive communication, to increase trust, professionalism, and conversion rates.
Why Is External Brand Messaging Important?
- Clarifies your brand’s value proposition
- Differentiates you from competitors
- Builds trust and credibility with your audience
- Creates consistency across all platforms and campaigns
- Improves marketing performance and conversion rates
- Supports long-term growth with scalable messaging
- Supports your overall brand strategy and long-term investment in your brand
Strong brand messaging ensures your business is telling the right story wherever customers encounter your brand. Effective messaging is also essential for a successful rebrand or rebranding initiative, helping to align your new brand strategy and maximize the return on your investment.
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External Brand Messaging Is Part of Our Proven Process
As a full-service external branding agency, Big Red Jelly follows a proven, strategic process to ensure your messaging is built on insight, not guesswork. We begin with a discovery call to understand your unique needs and the scope of your branding projects. Our collaborative approach allows us to act as an extension of your internal team, providing expert strategy, copywriting, and implementation support.
We handle a wide range of branding projects, from small-scale initiatives to comprehensive brand strategy and visual identity development. No matter the project size, we deliver impactful results and tailored solutions to help your brand stand out.
01 | External Brand Messaging Purpose
The purpose of our External Brand Messaging service is to deeply understand your business, customers, and market so we can craft messaging that clearly communicates your value, generates high-quality creative assets, and delivers innovative ideas. As a creative agency, our focus is on delivering impactful messaging that sets your brand apart. We uncover what makes your brand different and translate that into a compelling, authentic story, supported by creative assets that reinforce your overall brand messaging purpose.
Key outcomes:
- Brand positioning and messaging clarity
- Defined value propositions and key narratives
- Alignment on voice, tone, and audience
- Clear next steps for brand execution
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02 | External Brand Messaging Process
Our process is collaborative, strategic, and conversion-focused. As your external branding agency, we guide you through structured discovery, strategy, and copy development to ensure your messaging works across all platforms. We also leverage media to amplify your brand messaging and reach target audiences effectively.
Tools & Tactics:
- Brand discovery questionnaire
- Brand discovery and strategy calls
- Market and competitor research
- Messaging framework development
- Brand positioning and storytelling workshops
- Website, marketing, and sales copy creation
- Web design
Core deliverables may include:
- Brand tagline
- Unique value propositions
- Elevator pitch
- Short and long brand descriptions
- Website and marketing copy
- Campaign and content messaging
- Logo
- Websites
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03 | External Brand Messaging Application
Once your messaging is complete, we help ensure it’s implemented effectively across your business. Clear messaging only works if it’s used consistently and confidently.
Applying your new brand messaging:
- Implement messaging across your website and digital platforms to help your brand connect with your audience
- Align sales and marketing teams with the same language
- Use messaging frameworks in campaigns and content
- Revisit and refine messaging as your business grows
Applying these insights sets the stage for stronger marketing performance, higher conversions, and sustainable brand growth. Effective messaging can also breathe new life into your brand, making it more relevant and competitive in the market.
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It All Starts With the Right External Branding Agency
When you partner with Big Red Jelly, you gain a strategic, experienced external branding agency that is the right branding agency and a good fit for diverse client needs. We understand how to translate business goals into messaging that connects and converts. With a global perspective and decades of combined experience, our team leads with empathy, insight, and strategy, ensuring your brand story stands out in a crowded market. We are committed to innovation in branding, delivering solutions that keep your brand ahead of the curve.
Brand Clarity
Know exactly where your brand fits and make confident decisions.
Improved Connections
Craft messages that resonate with your ideal customers.
Build Authenticity
Build a trustworthy brand rooted in your values and story.
88
of consumers value authenticity in brands.
71
of companies think they understand their customers, but only 34% of customers agree.
66
of consumers cite brand consistency as key to purchase decisions.
What Our Clients Say About Us
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Our Brand Team
The Big Red Jelly brand team is made up of experienced strategists, copywriters, and designers who specialize in helping businesses grow through clear, compelling brand messaging. Our diverse portfolio spans multiple industries, demonstrating our ability to deliver tailored branding solutions that address unique sector challenges and market dynamics. We also have proven experience with sustainability-focused branding projects, integrating sustainable practices into our strategies. As your external branding agency, we work collaboratively with your leadership and marketing teams to uncover what makes your brand special and share it with the world.
Meet the Team
Why Choose Big Red Jelly as Your External Branding Agency?
Choosing Big Red Jelly means choosing a strategic partner invested in your long-term success. We build messaging systems that support growth. Explore our full range of branding services to discover how we can help elevate your brand, whether you are launching a new product or refreshing your brand identity. Our team has deep expertise in supporting clients through the launching process, ensuring your new product makes a successful market entry.
- Proven brand and messaging process
- Fully in-house, US-based team
- Deep experience across industries
- Strategy-led, conversion-focused approach
- Ongoing brand and messaging support options
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