Internal branding services are critically important in aligning a company’s core culture, mission, and values with its employees. Effective internal branding fosters employee engagement, transforms staff into passionate brand ambassadors, and ensures that the entire team understands and delivers on the brand promise consistently. By creating a strong internal brand identity that matches the external brand, businesses can improve employee retention, reduce turnover, boost productivity, and enhance customer satisfaction. On this page, you’ll find a comprehensive internal brand messaging process that helps organizations clarify their vision and purpose, engage employees through collaboration and feedback, and implement brand strategies that drive business growth and build a cohesive company culture. Internal branding is a foundational strategy offered by Big Red Jelly that is essential for long-term business success and competitive advantage.
Request a QuoteLet's Talk
Top Branding Firm
50Pros
Top Web Design Company
Clutch
Best Of Utah Valley 2023
Readers Choice Awards
Request Your Free Quote for Internal Branding Services Today
Branding Insights and Statistics
Did you know?
- 88% of consumers say authenticity is a top factor when choosing which brands to support.
- Companies with a strong brand identity can see a revenue increase of up to 23% due to brand consistency.
- Customer research data can boost ROI by 23%.
- Only about a quarter of brands maintain a consistent identity across all platforms.
- When a company’s messaging aligns with customer values, purchase intent can rise by up to 88%.
Let's Talk
Key Outcomes of World-Class Internal Brand Messaging Services
Our Brand Strategist and Copywriters will help you discovery your vision, develop your mission and share that vision with your team.
Expert Brand Strategists
Our team of experts specialize in BrandStory framework, copywriting, brand messaging and brand research. We also develop comprehensive internal branding strategy to help organizations engage employees, align culture, and drive consistent brand experiences.
Customized Branding
Your brand vision and internal core message already exist; now we just need to clearly define what they are and develop an effective brand strategy. Your brand strategy will be completely custom to your business and its needs. No two brands are alike!
Brand Strategy
We work closely with you to develop your business goals, mission, purpose and vision. By defining these elements, we help articulate your company’s corporate philosophy, ensuring that foundational values and cultural principles guide your internal branding efforts. Without these key brand elements, your team will be rowing in different directions and lead to mixed results.
Expert Copywriting
It’s hard to put your vision into words, that’s why our brand copywriters are here to help you! Let’s present your company vision in a way that creates an emotional connection with your team, getting them excited and ready to exceed expectations!
Brand Implementation
Once your internal brand messaging is complete, we work with your team to bring that vision to life, enabling employees to deliver on the brand promise and ensuring that your team follows your brand guidelines and implements your brand messaging effectively.
Brand Support
Do you need our brand expertise going forward? No problem, you can work with our brand strategy team on a recurring basis to ensure that your brand stays accurate and clear for your company. Internal branding services are an ongoing process that require regular updates, evaluation, and support to keep your brand aligned with organizational changes.
Why Internal Branding Matters for Business Growth
- Aligns employees with the company’s mission and core values, ensuring everyone works toward common goals.
- Boosts employee engagement and motivation, leading to increased productivity and better performance.
- Transforms employees into brand ambassadors who authentically represent and promote the brand externally.
- Enhances employee retention and reduces staff turnover by fostering a strong sense of purpose and belonging.
- Creates a consistent brand experience for customers by ensuring internal and external brand alignment.
- Drives improved customer satisfaction and loyalty through motivated employees delivering on the brand promise.
Let's Talk
Our Proven Process for Internal Branding Services
01 | Brand Discovery
Too many agencies and companies will jump straight to brand design, when they have not completed effective brand research. Our team of brand experts takes a couple weeks to dive deep into your vision, unique value proposition and purpose in order to better understand how to position your brand so that you can have the best chance for efficient and ultimate sales growth. This stage is one of the most important for future business growth.
- Brand Discovery Questionnaire
- Brand Discovery Call
- Brand Research Phase (including gathering employee feedback through employee surveys and focus groups to gain insights into employees’ perceptions of the brand)
- Brand Kickoff
Let's Talk
02 | Brand Strategy
Now that our brand research and discovery is complete, we can take that feedback and data and begin to outline a strategy that will be most effective for your business. This includes our SOAR analysis where we assess your strengths, opportunities, aspirations, and risks in relation to your brand. As part of this strategy phase, we identify the key areas within your organization where internal branding efforts should be focused to ensure alignment with brand values and maximize impact. This helps our brand team start on the right foot in developing your brand message and brand copywriting framework.
- Scope the Scope team meeting
- Project management setup
- Create shared brand folder
- Outline process and timeline
- Get to work!
Let's Talk
03 | Internal Brand Messaging
Now our team of copywriters and brand strategists get to work on your brand messaging! The difference between internal brand messaging and external brand messaging is that internal brand messaging is meant to be a guiding compass for your company, these brand components are meant to guide your company in the same direction for ultimate synergy and effectiveness.
- Brand Vision and Purpose
- Company Vision
- Brand Identity
- Brand Promise
- Brand Values
- Company Values
- Brand Voice
- Brand Positioning
- Company Core Values
- And More!
Let's Talk
04 | Revision and Collaboration
One of our own core values is that we are neighbors and collaborators. Our brand exports work closely with you via weekly drafts reviews and updates to collaborate and edit your internal brand messaging and make sure that your mission, purpose, core values and brand messaging is all on point.
- Weekly review video calls
- Collaboration and feedback
- Securing employee buy-in through participation and feedback
- Refine the direction and details
- Move toward the final brand messaging
Let's Talk
05 | Completion & Implementation
Once your internal brand messaging is developed and clear, our growth strategy team works with your leadership team to ensure that your entire team understands your vision. We focus on making sure employees understand and can communicate the brand values and vision, so your team understands how to embody and implement the brand effectively to help your business grow.
- Growth Strategy video call
- Brand implementation help
- All correct brand messaging files shared
- Brand strategy and next steps
Let's Talk
Is your Internal Brand Messaging Helping your Business Grow?
Don’t miss out on any more sales. Develop brand messaging that you can be proud of and experience the positive impact strong internal branding services can have on your business growth!
Brand Clarity
Know exactly where your brand fits and make confident decisions.
Improved Connections
Craft messages that resonate with your ideal customers.
Build Authenticity
Build a trustworthy brand rooted in your values and story.
88
of consumers value authenticity in brands.
71
of companies think they understand their customers, but only 34% of customers agree.
66
of consumers cite brand consistency as key to purchase decisions.
What Our Clients Say About Us
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Your Internal Branding Experts
Reach out and schedule a free brand strategy video call with our team of brand experts. Our team has been developing and designing brands for years, we specialize in discovering what makes companies special and highlighting those specialities to the world. We look forward to exploring your brand opportunities together and sharing your message with the world, reach out to us today! Our brand team also collaborates closely with key stakeholders to ensure brand alignment and advocacy throughout your organization.
Meet the Team
Why Choose Big Red Jelly For Your Brand Research Needs?
Internal brand messaging is the nucleus of your business. Your employees need to know and understand your vision, mission, purpose and values in order to invest themselves in what you are doing and move in the same direction. Your company already has a purpose, now we can help you explore, discover and develop that core message even further to bring clarity to your employees and get everyone excited about who your company is and where you are going!
Our internal brand messaging process helps you develop the following important brand aspects for your business: core values, vision, purpose, mission, brand positioning and more. Our brand team consists of experts in brand copywriting, brand strategy, brand design and brand positioning. Reach out to our team today and start improving your business brand!
Let's Talk
Learn More about How to Improve Your Brand
What is a Modal in Web Design?
Who is this for? Business owners, marketers, new web designers, and entrepreneurs who want to create an impactful website, or implement modals or popups as part of an effective sales…
Read MoreRead More
Subscribe to The Jelly Drop for the Latest Branding Tips, Tricks, and Trends
The Jelly Drop keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to our Newsletter to Keep Growing!
Ready to Build a Better Internal Brand?
Contact our Brand team today to start your internal brand journey.
Request a QuoteLet's Talk