Service & Phase: Build
Build Phase Chapter 2: Build / Website Research
Once your website discovery chapter is completed, our website experts start work on your website research. This is where we conduct our own objective research centered around your target audience, online trends, analytics and online customer journey. We pair our notes from our website discovery session with our findings in our research to create a comprehensive new website strategy that will serve as our blueprint for building a better, powerful new website for your business.
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Did you know?
- First impressions are 94% design-related: A website’s visual appeal significantly impacts how users perceive a brand.
- Page speed matters: 47% of consumers expect a web page to load in 2 seconds or less.
- 75% of users won’t return to a website if it is not mobile-friendly
- Clean navigation is essential: 70% of users base a website’s credibility on its navigation and layout.
- Video boosts engagement: Websites with video content see an 88% increase in average time spent on the page.
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Build / Website Research Positive Outcomes
We always lead with research when starting a new website project. It’s important to better understand your online user journey, online trends and current analytics. Do solid research at the start and you will have a clearer picture on how to develop an effective website build strategy.
Analytics Research
If you already have a website and any kind of analytics or tracking, our website experts will review those key numbers to gain a better understanding of what is working on your current website and what is not. If you don’t have any analytics, then our team will use tools like similarweb or other website tracking tools to view the analytics of your competitors and where can capitalize on online opportunities to optimize your website online growth.
Online Trend Alignment
We research online trends for your industry, business type and product or service. This allows us to better target keywords and long tail keyword phrases that we can implement into your website to improve your Google search rankings and improve website conversion rates. Now your website will be better positioned for online growth.
Attract Your Ideal Customer
We research your target audience and ideal customer. If we can better understand their challenges and what they are looking for, then we can position your website content and message to answer their needs and be the go-to solution for what they are searching for. This will bring more of the RIGHT traffic to your website, leading to higher conversion rates and more revenue.
Why is Website Research Important?
- Track online trends for growth opportunities
- See your past analytics data
- Improve content and keywords
- Better understand your target audience
- Improve the online experience and user flow
- Understand where your industry is trending online
- Improve brand positioning and website structure
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Build Research is part of our website building proven process
Service & Phase: Build
Build Phase Chapter 2: Build Research
Build research is the second chapter in our build proven process. It comes right after the build discovery discovery chapter, where we learn all about YOU. Research is more objective and analytical in nature, we do our homework and complete the necessary website research to prepare for a clear website build strategy.
01 | Website Research Purpose and Deliverables
The purpose of build or website research is to make sure that we better understand all areas of your industry and market online before putting together your comprehensive website strategy. While build discovery is more subjective and opinion-based, the build research is more numbers based, objective and focused on key analytics, metrics, trends and what the data is showing us for businesses like yours in your market or industry.
Key Deliverables:
- Website Audit
- Website Research (customer, competitors, online trends, analytics)
- Website Leadership & Stakeholder Interviews
02 | Website Research Process
There are several main areas that we research when putting together your website research presentation and summary. Below are some of those key areas that we research and explore:
- Target audience / ideal customer
- Competitors
- Online trends
- Current and past analytics and data
- User heatmaps and online customer journey
- Google analytics, Google search console
- Social media analytics
- Online reviews
- And more!
03 | Build/Website Research Application
Once our website research is complete, which can take a couple weeks maximum, our website experts will put together a summary presentation that highlights our findings and key takeaways. The key points are important for us to debate and discuss. They will set the stage for the next build chapter which is website strategy.
You can apply the research phase to your own business, it will help your marketing, advertising and sales efforts. We believe strongly in starting with researching your target audience and ideal customer or user. From there, you can explore other priorities like your industry trends, competitors, current website strengths and weaknesses, etc.
Build Research Helps Us Build Better Websites!
By following our key findings from our website research chapter, we will know exactly how to design and build a better online experience that will help your business grow.
Analytics Review
Let’s review your current and past website analytics to get a better understanding of what is working and what needs to be improved.
Website Strategy
You deserve a clear and effective website strategy. Website research helps us put together a strategy that actually works!
Online Trends
The digital world is constantly changing. Let’s make sure that your website stays ahead of the curve and capitalizes on these trends for faster online growth.
88
88% of online consumers are less likely to return to a website after a bad experience.
60
60% of consumers will avoid brands with poor or unprofessional website design.
80
A signature color can increase brand recognition by 80%
Next Build Chapter: Website/Build Strategy
Once website discovery and research is completed, we will present all of our finding to you and your team. We will then prepare for the next chapter in our website building proven process: website strategy.
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Get to know our website building experts
Our Big Red Jelly website development team are experts in their field. They are committed to staying at the forefront of web development trends and technologies. Before commencing any website project, they conduct thorough research to understand your specific business needs, target audience, and competitive landscape. This research-driven approach ensures that the final website is not only visually appealing but also strategically designed to achieve your business objectives.
The Big Red Jelly team leverages a variety of online research tools and methodologies to gather valuable insights. We analyze user behavior, conduct competitive website analysis, and delve into the latest design and functionality trends. This information allows us to create a website that is tailored to your audience, optimized for search engines, and positioned for long-term success.
Meet the Team
Why choose us for your online and website research?
To ensure our web development strategy is effective, Big Red Jelly employs a comprehensive research process. We begin by thoroughly analyzing your target audience, using tools like Google Analytics and audience demographic reports to understand their online behavior, preferences, and needs. We also conduct in-depth competitive analysis, examining the websites of your main competitors to identify their strengths, weaknesses, and the strategies they employ. This allows us to pinpoint opportunities for your website to stand out and offer a superior user experience.
Furthermore, our research extends to the latest trends in web design and technology. We stay up-to-date on emerging design trends, accessibility standards, and cutting-edge development techniques to ensure your website is modern, user-friendly, and future-proof. This includes investigating the latest advancements in areas like AI-driven personalization, interactive design, and immersive technologies. By grounding our development process in solid research and strategic insights, Big Red Jelly creates websites that are not only visually impressive but also highly effective in achieving your business goals and driving growth.
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FAQs about our website research service
What is the first step Big Red Jelly takes to ensure an effective web development strategy?
Big Red Jelly begins by thoroughly analyzing your target audience, using tools like Google Analytics and audience demographic reports, to understand their online behavior, preferences, and needs.
How does Big Red Jelly analyze the competition when developing a website strategy?
Big Red Jelly conducts in-depth competitive analysis, examining the websites of your main competitors to identify their strengths, weaknesses, and the strategies they employ. This allows them to pinpoint opportunities for your website to stand out and offer a superior user experience.
How does Big Red Jelly ensure a website remains modern and user-friendly?
Big Red Jelly’s research extends to the latest trends in web design and technology. They stay up-to-date on emerging design trends, accessibility standards, and cutting-edge development techniques, including advancements in areas like AI-driven personalization, interactive design, and immersive technologies.