Service & Phase: Grow
Grow Phase Chapter 7: Ads Accelerator
Deliverable: OTT, Programmatic and Streaming Advertising
A wonderful product is no longer sufficient today; you need to activate your audience where they’re actually engaged. Big Red Jelly is the go-to provider of next-generation programmatic advertising solutions like OTT (Over-The-Top) advertising and streaming advertising, catering specifically to small to mid-sized enterprises willing to fuel substantial growth. We utilize cutting-edge technology to place your brand’s message directly in front of the intended consumers in a massive digital universe, beyond the typical digital ad to reach active audiences on their favorite content platforms like Connected TV.
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Data-Driven Advertising Can Change Your Business Path
Did you know?
When you invest in programmatic and streaming mediums in a calculated manner, your ad dollar works harder, reaching individuals with precision and delivering incredible outcomes.
- $351.55 Billion: Projected worldwide expenditure on search advertisement in the year 2025, which highlights the immense and growing market for targetable digital advertisement.
- 50% More Likely to Purchase: PPC visitors are 50% more likely to purchase than organic search visitors, indicating the strong intent of paid traffic.
- $2 for Every $1 Spent: Businesses usually get an average return of $2 in revenue for every $1 spent on Google Ads, a high return on investment.
- 65% of SMBs Use PPC: Its extensive use among mid to small-sized firms is evidence of its established worth for growth.
- 75% of Users Find Ads Useful for Discovery: A high percentage of customers find paid advertising helpful in finding something they require, highlighting user willingness and effectiveness.
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Key Takeaways from Prioritizing Programmatic Advertising
Combining advanced programmatic techniques with data streaming channels gives revolutionary results to businesses. Some key outcomes you will be capable of achieving when you employ programmatic advertising are listed below:
Precision Audience Targeting & Reach
With the help of granular data, programmatic allows for hyper-targeted messaging, ensuring your message to highly niche audience segments across a massive network of sites, apps, and streaming services. This extends far beyond traditional channels, reaching consumers most likely to convert.
Increased Brand Awareness & Recall
OTT and stream video advertising place your brand in front of high-quality content being consumed by engaged consumers on Connected TV (CTV) devices. This engaging environment, combined with ongoing, non-intrusive contact through native marketing or audio marketing, yields more effective brand awareness and recall among potential consumers.
Measurable Performance ROI
Programmatic platforms provide deep analytics and attribution modeling, allowing you to monitor campaign performance accurately. The data-driven space allows you to conveniently see the ROI on ad spend, optimize campaigns in real-time, and make informed decisions to drive maximum sales growth and performance marketing objectives.
Why Are OTT, Programmatic & Streaming Advertising Important?
The combination of these innovative digital marketing strategies is crucial for any small to medium-sized business seeking to boost its market presence and income. Streaming and programmatic advertising provide:
Hyper-Targeting Capabilities: Reach niche segments with unparalleled precision on the basis of behavior, demographics, and interests across various digital touchpoints.
Cross-Device Engagement: Deliver a cohesive brand message and experience as customers move seamlessly through their smartphones, tablets, desktops, and Connected TV (CTV).
High-Quality Inventory Access: Place your ads on quality sites, top mobile apps, and high-end streaming video where users are most attentive.
Efficient Scalability at Cost: Optimize ad spend on RTB contexts, keeping efficient budget use in place while allowing flexible campaign expansion.
Expanded Media Mix: Go beyond search and social marketing channels to reach consumers in new and engaging ways through video ads, audio ads, and even Digital Out-of-Home (DOOH).
Actionable Insights: Receive in-depth, real-time intelligence into campaign effectiveness, allowing for ongoing optimization and a better understanding of your audience.
Future-Proof Advertising: Get ahead of the curve by investing in the rapidly emerging and accelerating universe of digital media and automated ad buying.
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How OTT, Programmatic & Streaming Advertising is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 7: Ads Accelerator
Deliverable: OTT, Streaming & Programmatic Advertising
Our Programmatic & Streaming Advertising and OTT strategy is just part of our overall digital marketing galaxy. It’s blended as a core part of our winning process, and these innovative media buying methods are aligned with your larger marketing and business goals. Like the proper foundation laid on a solid marketing strategy, sustainable growth in this day and age comes from effectively executed programmatic advertising campaigns.
At Big Red Jelly, we include programmatic advertising as part of our Grow offering. It’s built into our proven process so that when we develop marketing strategies for your business, we make sure we focus on highlighting utilizing programmatic and streaming conduits to supplement other efforts like SEO, content marketing, and traditional advertising. What we do is not about replacing, but enhancing and maximizing your existing marketing mix for optimum effectiveness and sales growth.
01 | Programmatic Advertising Purpose
The fundamental motivation for programmatic advertising and streaming advertising is to enable the precise, data-led placement of ads on a broad digital canvas. The aspiration is to hit highly targetable audience segments on their chosen devices and content with effectiveness, creating both brand consideration and direct performance marketing objectives for your company.
02 | Programmatic Advertising Process
As always, our programmatic ad process begins with deep research into your audience, competition, and business objectives. Next, we select the optimal Demand-Side Platform (DSP), determine audience segmentation, and devise best channels like CTV, video, audio, or DOOH. Campaign building starts with meticulous integration and creative deployment, all in harmony with your KPIs.
03 | Programmatic Advertising Application
While running your programmatic campaigns, our team is constantly monitoring real-time performance metrics with rigorous campaign optimization. Our team adjusts bids, targeting variables, and renews creatives to realize maximum efficiency and ROI. Transparent attribution modeling provides you with clean sight of how your spend is driving sales growth and affecting your overall business objectives, allowing for future marketing decisions.
Programmatic Advertising Facilitates Powerful Growth
Strategic programmatic and streaming ad investment drives significant and measurable business growth:
Targeted Strategy
Our streaming ads experts start by researching your target audience, competitors and market opportunities. We craft a custom and hyper-targeted ad campaign to drive conversions upward.
Ad Creative & Video
Our creative ad team designs, edits and launches all the necessary creative for your streaming ad campaigns to capture attention, build brand awareness and convert more viewers into customers.
Realtime Tracking
We are a performance-based marketing agency, your success is our success and our number one goal is to increase and show your improved marketing ROI and ROAS.
400
A very well-optimized programmatic ad campaign will deliver a 400% (and above) return on ad spend (ROAS) for most businesses.
82
Video content will make up 82.5% of total global internet traffic in 2025, making streaming advertising a significant channel.
73
73% of internet users will use the internet using mobile devices solely by 2025, making cross-device programmatic strategies vital.
What Our Clients Say About Our Programmatic and Streaming Ads Experts
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Meet Your Programmatic & Streaming Advertising Team
On our end at Big Red Jelly, we possess specialized expertise to integrate OTT, programmatic, and streaming ad spend with your brand’s integrated marketing plan. We’re masters at translating high-level audience segmentation, utilizing high-end Demand-Side Platforms (DSPs), and executing data-driven models of media purchasing to drive the greatest return on your digital media spend. Our members are dedicated to building and maintaining successful campaigns that drive real growth and quantifiable ROI to your business.
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Why Use Us for Your Programmatic & Streaming Ad Campaigns?
When you partner with Big Red Jelly to meet your advertising goals, you choose strategy before focus. Big Red Jelly’s Proven Process allows you to make and execute a long-term plan to grow your business using the strength of programmatic. Through our deep understanding of targeting audiences, real-time bidding, and omni-channel marketing, we will find the ways to engage with your ideal customer in a way that actually talks to them and delivers the highest return on investment for your brand. With our transparent process, you’ll get clean reporting dashboards, constant campaign optimization, and tight communication to make the complex world of programmatic as hassle-free as it possibly can be for you.
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Learn how to improve your OTT, programmatic and streaming ad campaigns
Why Brand Experience Is The New Competitive Advantage
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FAQs about our OTT, streaming and programmatic advertising services
What are the differences among OTT, programmatic, and streaming advertising?
Programmatic advertising is the computer-driven buying and selling of ad space by means of algorithms and software across digital media. Streaming advertising refers specifically to the commercials that are streamed within video or audio content viewed via the internet (YouTube, Spotify). OTT advertising is a category of streaming advertisements that focuses on content streamed straight to the audience via the internet, without depending on the broadcast or the cable television, typically on Connected TV (CTV) devices. We help small and medium-sized businesses implement these for full digital presence.
How can programmatic advertising help my small or mid-sized business keep pace with large corporations?
Programmatic eliminates the playing field disadvantage for small and mid-size firms by allowing very targeted audience focusing and low-cost media purchasing. Instead of launching broad campaigns, you can focus on targeting highly defined sets of audiences most likely to convert, maximizing your budget and achieving a competitive edge through smart data-driven deployment and not just high ad spend levels.
What kind of information is used for audience targeting in programmatic advertising?
We utilize a combination of first-party data (your customer information) and third-party data (demographic, behavior, and interest information) to build rich audience segments. This allows us to target consumers based on such variables as online behavior, purchase intent, and interests, so your ad is highly relevant and impactful.
How do you measure the ROI of programmatic and streaming ad campaigns?
We employ robust attribution modeling and provide clear reporting to measure the ROI of your programmatic campaigns. We track important metrics such as impressions, clicks, conversions, Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS). The information allows for ongoing campaign optimization and provides clear visibility into how your spend fuels sales growth and other business objectives.
How much is the typical budget for effective programmatic and OTT advertising for small businesses?
OTT and programmatic ad budget may vary based on your target and objectives. While these are advanced strategies, we work with small to medium-sized businesses and develop budget-friendly strategies. We work towards maximizing your ROI with targeted and continuous optimization, making these powerful digital media platforms accessible and effective with tight budgets.
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