Multi-Channel Campaigns That Drive Growth
Service & Phase: Grow
Grow Phase Chapter 9: Brand Accelerator
Deliverable: Brand Campaigns
A strong brand grows through intentional, consistent, and measurable campaign strategies. At Big Red Jelly, we build multi-channel brand campaigns that capture attention and deliver results. As part of our Brand Accelerator services in the Grow phase, our marketing teams help you plan, launch, and optimize integrated campaigns to increase awareness, engagement, and conversions. We emphasize the importance of establishing clear marketing campaign objectives and defining key performance indicators to guide and measure campaign success.
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Power Your Brand with Strategic Campaigns
Did you know?
- Businesses with consistent brand awareness campaigns achieve 3.5 times more visibility than those without.
- Campaign-driven marketing can increase revenue growth by up to 25%.
- 70% of consumers say brand campaigns with storytelling make them more loyal.
- Companies that run integrated marketing campaigns across multiple channels see 91% higher customer retention.
Creating awareness is a primary objective of brand marketing, as increased visibility leads to stronger brand recognition and long-term customer loyalty.
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Our Core Brand Acceleration Services
Brand Management
We help you define, refine, and protect your brand so every touchpoint aligns with your vision, ensuring alignment with your brand’s values and reputation. By building consistency and clarity across all touchpoints, including your brand’s products, we reinforce your brand’s reputation, turning your brand into a true growth flywheel that attracts customers, inspires loyalty, and sets you apart from your competition.
Brand Campaigns
From concept to execution, we create campaigns that bring your brand story to life, establishing an emotional connection with your audience. We combine creativity with strategy to deliver messaging and visuals that resonate with your audience and create measurable business results. Your ideas will go from simply existing to making an impact. Effective campaigns guide audiences through the sales funnel, moving them from initial awareness to conversion.
Review Management
Your reputation is your business. We help you monitor and manage customer reviews, gathering customer feedback to improve your brand and turning every piece of feedback into a strategic advantage.
By highlighting what makes you exceptional and leveraging social proof to build trust with new customers, we strengthen credibility and accelerate growth.
Leadership Personal Branding
We help leaders craft authentic, compelling personal brands that elevate credibility and open doors. From executive presence to thought leadership positioning, we ensure your voice stands out, attracts opportunities, and inspires your team and others in your industry.
Customer Experience Management
We design seamless, memorable experiences that turn customers into advocates, while building long term relationships with current customers. By optimizing every touchpoint in the customer journey, we help businesses deliver satisfaction to increase retention and create lasting loyalty that drives sustainable growth for both potential and current customers.
Thought Leadership
Our team helps you drive conversation that helps you and your company position yourselves as trusted voices in your industry. Through strategic content, storytelling, and visibility campaigns, we spark conversations that turn your expertise into tangible business results.
Key Outcomes from Brand Campaigns
1. Increased Brand Awareness
Through strategic brand awareness campaigns, your business is positioned in front of the right audience at the right time. A brand awareness campaign is a strategic marketing effort aimed at building brand recognition and increasing general awareness of your company’s brand. From paid ads to organic content strategies, we create visibility that sticks.
2. Higher Engagement and Conversions
Our brand engagement campaigns are designed to drive interaction, including clicks, sign-ups, downloads, and sales, by combining creative storytelling with data-driven strategy. Driving sales is a key outcome of these efforts, supporting your overall marketing goals.
3. Long-Term Customer Loyalty
Effective campaigns foster repeat interactions and loyalty, turning customers into advocates. Over time, your brand campaigns build a trusted reputation that encourages ongoing engagement.
Tracking key metrics is essential to measure the success of your campaigns and optimize future strategies.
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Brand Campaigns Are Part of Our Proven Process
Thousands of companies around the world have followed our proven process to build a better brand, attract more customers and accelerate their business growth. Our strategists work closely with your team, collaborating with your marketing team to ensure alignment with your overall marketing strategy, taking you effectively through our proven process, improving your messaging, designing captivating growth assets, and enhancing your business like never before. Coordinated marketing efforts are key to driving business growth.
01 | Brand Campaigns Purpose
Our purpose is to design and execute brand campaign strategies that generate measurable growth aligned with your business objectives. Whether your goal is awareness, engagement, or sales, having a clear understanding of your target audience and campaign goals is essential. Our brand accelerator services guide you from vision to execution. We focus on executing targeted marketing campaign activities to help you achieve these objectives.
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02 | Brand Campaigns Process
The Big Red Jelly team partners with you to develop multi-channel brand campaigns that combine creativity with performance:
Develop & Grow:
- Define campaign goals and KPIs
- Establish a detailed marketing campaign timeline and campaign timeline to organize activities, set deadlines, and allocate resources for timely execution
- Build compelling campaign messaging and visuals
- Design assets for social, email, ads, and web
- Launch with precision across channels
- Leverage marketing automation and marketing tools to streamline campaign management, optimize workflows, and enhance measurement
- Measure and optimize for continuous growth
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03 | Brand Campaigns Application
Research shows that the best marketing campaigns are those that are tailored to specific audience segments and target audiences.
Our brand campaign management provides a structured approach to drive growth:
- Awareness Campaigns: Ad campaigns using paid media, owned media, and earned media across diverse media channels, marketing channels, marketing medium, digital channels, and social media platforms introduce your brand to new customers, new prospects, and potential customers in the target market.
- Engagement Campaigns: Leveraging content marketing, user generated content, and analyzing customer behavior, we engage specific audiences, address their pain points, and build lasting relationships.
- Conversion Campaigns: Lead generation tactics, promotional materials, direct mail, and targeted strategies drive product sales and move audiences through the sales funnel.
- Retention Campaigns: Understanding customer personas, buyer persona, and gathering customer feedback helps nurture long-term relationships. We recognize that things happen, but proactive engagement helps maintain loyalty.
By applying a layered approach, we ensure your integrated marketing campaigns deliver short-term wins and long-term brand equity. Monitoring market trends and understanding the market helps consumer brands and companies promote their company’s products to the right audiences.
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Why Invest in Brand Campaigns?
- Be Seen Where It Matters: Targeted campaigns help your brand show up in front of your ideal audience.
- Turn Awareness Into Conversions: Creative brand campaigns transform interest into measurable sales.
- Maximize ROI: Every element of your brand campaign strategy is built to increase performance and impact by allocating your marketing budget effectively and tracking key performance indicators to measure your campaign’s performance.
- Sustain Momentum: Campaigns provide consistent growth, rather than relying on occasional marketing successes.
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Quick Stats on Brand Campaigns
- 60% of marketers say brand campaigns are their top driver of ROI.
- 2.5x higher engagement comes from consistent multi-channel campaigns.
- 80% of consumers are more likely to buy from a brand with values-driven campaigns.
- 92% of people trust brand campaign messages they see reinforced across channels.
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Do You Have Brand Campaigns Helping Your Business Grow?
Improve your marketing results today by developing brand campaigns that will build trust with your future customers and help your company grow!
Expert Branding
Your color scheme, logo, and typography are all expertly crafted to capture the essence of your brand.
Full Scale Design
Your website is built with all device sizes in mind. No matter where your customer is or what device they’re using, they’ll be able to access your site with ease.
Ongoing Growth
We use best data gathering tools so we can help you optimize your website for top performance.
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Shared Values Account for 64% of Brand Relationships
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A ‘Signature Color’ for Your Brand Boosts Recognition By 80%
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You Have 7 Seconds to Make Your First Impression
People Are Raving About Our Brand Campaigns
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet the Big Red Jelly Team
At Big Red Jelly, our team of brand strategists, designers, marketers, and campaign experts—including a dedicated marketing team focused on identifying and reaching the right audiences—is dedicated to helping businesses grow. We combine creativity, technology, and strategy to deliver impactful campaigns.
We’ve worked with hundreds of businesses — ranging from startups and e-commerce brands to professional service firms — helping them launch campaigns that create awareness, foster engagement, and generate lasting loyalty.
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Why Choose Big Red Jelly for Brand Campaigns?
- Proven Results Across Industries: From tech startups to service providers, our campaigns deliver measurable outcomes.
- Creative + Data-Driven: We balance award-winning creative with advanced analytics for campaigns that don’t just look good—they perform. We track key performance indicators and key metrics to ensure every campaign’s success.
- Proactive Campaign Management: We continuously monitor, test, and optimize ongoing marketing efforts for maximum ROI.
- Tailored Approach: Every campaign is custom-built to meet your business goals and target audience.
- Trusted Growth Partner: Our brand accelerator services ensure your campaigns keep building momentum long after launch.
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Check It Out: What We’re Writing About
Why Brand Experience Is The New Competitive Advantage
Who is this for? Brands and companies who are looking to make a change their brand management, increase average purchase price, and build relationships with their ideal customers. What we're…
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5 FAQs About Brand Campaigns
What exactly are Brand Campaigns?
A brand campaign is a strategic, multi-channel marketing effort designed to achieve a specific outcome, such as growing awareness, launching a product, or increasing loyalty. For example, a tech startup might use a campaign to announce funding through PR, ads, and LinkedIn storytelling, while an e-commerce shop might launch seasonal campaigns with video ads and influencer partnerships.
How do Brand Campaigns differ from everyday marketing?
Every day marketing is reactive (posting on social or running a single ad). A brand campaign strategy is proactive and unified. For instance, a campaign might align your emails, paid ads, social posts, and landing pages under a single theme—such as “Summer Sale 2025”—making it consistent and impactful.
How do you measure the success of a Brand Campaign?
We track multiple KPIs, including:
- Reach & Impressions: how many people saw your message
- Engagement Rate: clicks, shares, comments
- Conversion Rate: sign-ups, purchases, downloads
- Customer Loyalty Metrics: repeat purchases, lifetime value
For example, a product launch campaign could measure ad impressions, webinar registrations, and resulting sales.
What types of Brand Campaigns can Big Red Jelly create?
We specialize in multi-channel brand campaigns, including:
- Awareness Campaigns to grow visibility
- Engagement Campaigns for stronger community interaction
- Product Launch Campaigns for new services or products
- Seasonal/Promotional Campaigns to leverage buying cycles
- Retention Campaigns for long-term customer loyalty
How long does a Brand Campaign last?
Campaigns can last from 4 weeks to 3 months or more, depending on the goals. A short-term sales campaign typically lasts 4–6 weeks, while an integrated awareness campaign can span a quarter, comprising multiple phases. The Big Red Jelly team ensures your campaign has the right balance of speed and longevity.
Fuel Your Growth with Powerful Campaigns. Contact our Brand Campaign Experts Today.
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