Service & Phase: Grow
Grow Phase Chapter 1: Grow Discovery
Grow your business better, faster and further with our award-winning Grow service. The very first step in scaling your business and partnering with our growth agency is the Grow Discovery chapter in our proven process. Your dedicated team of marketers, advertisers, brand strategists and sales experts will discover your business goals, opportunities and priorities so we can prepare for successful growth for your company.
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Marketing, Advertising, Sales Enablement & Brand Management Combined
Did you know?
- 74.4% of total advertising spend in the US in 2025 is attributed to digital/online advertising.
- 89% of marketers say SEO is successful and a priority for business growth.
- Social media ad spending is projected to reach more than $276 billion globally in 2025.
- 97% of people check a company’s website and online platforms before deciding to visit their business.
- AI is increasingly integrated into digital marketing, with 80% of buyers in media planning and activation already using AI for improved efficiency and marketing results.
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Key Outcomes from Grow Discovery
A successful marketing and growth strategy all starts with an effective discovery phase. We take the time to get to know you, your team, your business goals and current challenges. By aligning our team with your company goals and industry knowledge, we can scale your business faster with measurable positive results.
Growth Goal Clarity
Grow discovery allows us to explore the RIGHT questions to ask. How can we challenge you and your team to think bigger and pinpoint the real opportunities for business growth. Sometimes you might not know what a realistic and ambitious growth goal should look like, we will help you get clarity on this vision by diving deep and better understanding the current standing of your company.
Team Alignment
When you partner with our growth agency to scale your company, you will get a dedicated team of growth strategists, marketing and advertising experts, sales professionals and brand managers. You will have a fractional growth team on your side. The discovery phase is designed to help us better understand your industry, weaknesses, strengths and opportunities before we develop your growth and marketing strategy.
Foundation for Growth Strategy
Grow discovery comes before grow research. The discovery phase is very subjective and allows us to better understand your company history, culture and vision. We are part of your new team now. And in order to row in the same direction and create real business growth momentum, it’s important to us that we understand your business and marketing inside and out.
Why is Grow Discovery Important?
- Understand your company history and culture
- Review your company vision and goals
- Walkthrough our proven grow process
- Review your current marketing, advertising and sales processes
- Identify opportunities for growth
- Discuss and lock-in action items
- Prepare for Grow Research and growth execution
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Grow Discovery is Part of Our Grow Proven Process
Service & Phase: Grow
Grow Phase Chapter 1: Grow Discovery
Our proven process for growth has worked for hundreds of companies in dozens of different industries around the world. No matter your challenges or goals, we can craft a strategy and execution plan that will help you scale your company faster. It all starts with a clear and thorough Grow Discovery chapter in our proven process.
01 | Grow Discovery Purpose & Deliverables
The overarching purpose of Grow Discovery is clarity and alignment. Your business is unique and faces a unique set of challenges and opportunities. We are big believers in clear and collaborative communication. It is important that we understand your business and teams inside and out. We take the time to discovery your industry, history, brand, content, marketing campaigns, revenue strategies and so much more.
Key Deliverables:
- Grow Discovery Session
- Dedicated Growth Strategist
- Grow Blueprint and Roadmap
- BRJ Co-Founder Collaboration in Growth
- Grow Discovery Tour
02 | Grow Discovery Process
We have streamlined the Grow Discovery process to be clear and efficient. When you first start to work with Big Red Jelly, you will receive a simple on-boarding email that kicks off the next few steps. These steps include your welcome video, agenda for the discovery session, our grow audit and questionnaire and a link to schedule your grow discovery session with our team.
While you are working on the grow questionnaire, our team will be meeting internally to share notes, collaborate and prepare the team and resources for your grow discovery session. We have a well outlined agenda that guides us in our conversation with you and your team to review your marketing, advertising, sales goals and more.
03 | Grow Discovery Application
A successful grow discovery phase will give you and us clarity as well as give you confidence that you partnered with the right agency for your marketing, sales and advertising needs! The process itself will be valuable to you because it will help you better identify what your company is doing well and what needs to be improved.
By the end of the discovery process you will have more clarity on how to grow your business than ever before. We will put together your grow blueprint and roadmap which clearly summarizes our notes and findings and outlines the game plan on how to grow your business each and every week.
Grow Discovery Is The Foundation For Better Business Growth
Unlike other marketing agencies that have rigid deliverables, pricing and processes. We believe that all growth strategies should be unique and customized according to your business and business lifecycle. That’s why discovering your business and prepping for a clear growth strategy is imperative.
US-Based Growth Experts
Our agency is all based right here in the USA and specializes in all of the important areas needed to scale a company successfully.
Proven Process for Growth
We have crafted the perfect process for business growth, combining our process and expertise with your vision is what will give your business what it needs to grow better.
Cutting-Edge Technologies
We strive to use the latest and greatest tools and technologies to scale companies. SEO tools, advertising dashboards, CMS platforms, automations, AI and more.
70
Retargeting ads can increase brand recall by 70%.
50
Voice search is increasingly important, with an estimated 50% of all searches to be voice searches by 2025.
2
Interactive content, such as quizzes and polls, generates 2 times more engagement than static content.
Next Grow Chapter: Grow Research
Discovery is only half of the puzzle we need to put together in order to craft a successful business growth strategy. The second chapter after grow discovery is grow research. Our business growth experts now do objective research, reviewing your analytics, market research, competitors, target audiences, online trends and more.
What Our Clients Say About Our Grow Team
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Get to know our growth experts
When you partner with Big Red Jelly for your business growth needs, you get a fractional team of growth experts on your side. Every client who works with our team gets a dedicated growth strategist who specializes in digital marketing and advertising. You also get a dedicated sales enablement expert and brand strategist. By combining these three key areas of marketing/advertising, sales enablement and brand management, you will grow your business better, faster and further.
Our core values center around proactivity, collaboration and over-communicating. You will build a strong relationship with our grow team and feel confident that they understand your company growth vision and are helping you exceed your grow goals each and every year.
Meet the Team
Why choose us to grow your business?
We hope that our client case studies, reviews and testimonials speak for themselves! See what thousands of other businesses and brands are saying about working with our Big Red Jelly team. There are several reasons that companies choose our team for their marketing, sales and lead generation needs, but to name a few:
- US-based
- Affordable and flexible pricing
- White-glove marketing, advertising, lead generation and growth
- Custom strategies
- World-class expertise
- Award-winning processes and technology
- And more!
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Frequently Asked Business Growth Questions
How long is the Grow Discovery process?
The entire discovery process can take approximately one week. There are many steps that our team completes internally during this process to make it clear and efficient. The grow discovery session itself is approximately one hour. A more detailed outline of the discovery process is here:
- On-Boarding email
- Welcome video
- Grow questionnaire and audit
- BRJ internal prep and collaboration sessions
- Schedule your grow discovery sessioin
- Complete your grow discovery session
- Follow-up email and action items
- Schedule the next grow session – Grow research
What does Grow Discovery include?
There are a number of deliverables and action items that you receive once we officially start the growth discovery process for your team, those are:
- On-boarding materials
- Grow discovery session agenda
- Grow discovery session
- Your client blueprint and roadmap
- Follow-up materials and action items
- Dedicated team and account manager
- And more!
Can we do a Grow Discovery in person?
Yes! If you are based near us, we love to visit here at Big Red Jelly HQ, or we can visit you at your business. For higher level clients, we often fly to your location to complete our discovery phase with your teams. This allows us to better understand your company, culture, people and what you do.
What should I prepare or know before starting my Grow Discovery?
Here are some helpful questions to consider before your Grow Discovery session and completing our Grow Discovery process:
- Your company history
- What makes your service/product/brand better or different from the competition?
- Who is your ideal customer?
- Where do you see your company in 1 year, 5 years, 10 years?
- What is going well in your marketing efforts?
- What could be better?
- Where do most of your new customers come from?
- Who are the top clients/customers of your company and why do they choose you?
What happens after Grow Discovery is completed?
Once the Grow Discovery phase is complete, we send you a detailed follow up email, your client blueprint and your grow roadmap which outlines all of the next steps for our team.
Before ending our Grow Discovery session, we schedule our next review session approximately one week later, this next session will be focused on our objective market and growth research. It will be presented to you and most importantly, what it all means and what that means in terms of crafting your new growth strategy.