Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Email Marketing Automation
Having the ability to reach your customers effectively and efficiently is paramount. Email marketing automations empower businesses like yours to deliver personalized, relevant, and timely messages at scale. Utilizing email automation transforms how you connect with potential and existing customers. At Big Red Jelly, we specialize in helping you find an email automation system that fits your business and executing email campaigns that save you time, nurture leads, and drive conversions.
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How Email Marketing Automation Powers Your Growth
Did you know?
- Email marketing automation workflows generate 30x higher returns compared to one-off manual email campaigns.
- 75% of shoppers abandon their online carts, but automatically sending an abandoned cart email can recover a significant portion of those lost sales.
- Email automations that use personalizations deliver 6x higher transaction rates than generic email messages.
- Welcome emails have an average email open rate of 82%, showing how important this initial engagement is for customers.
- Email marketing provides an ROI of $42 for every dollar spent, on average.
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Key Outcomes From Utilizing Email Marketing Automation
Utilizing strategic email marketing automations yields direct benefits to your business growth and revenue:
Save Time & Resources
Automating repetitive email tasks frees up hundreds of hours each year, allowing your team the time to focus on higher-value activities. From welcome emails to drip campaigns and abandoned cart emails for eCommerce, email marketing automations are sent precisely when needed without further thought.
Increase Customer Engagement
Leverage customer data to send relevant and personalized content based on user behavior, preferences, purchase history, and demographics. Personalization in email marketing automations leads to stronger customer relationships and increases engagement rates by making each recipient feel seen.
Nurture Leads & Convert Sales
Automated email drip campaigns guide prospective customers seamlessly through the sales funnel. Email marketing automations like these provide valuable information and timely offers to those considering purchasing from you. This nurturing process helps convert leads and foster customer loyalty, driving consistent revenue growth for your business.
Why Is Email Marketing Automation Important?
No matter your business size, if you’re looking to scale, email marketing automation should be a critical part of your marketing process. Email marketing automations allow you to:
- Scale Without Additional Overhead: Send personalized messages to any number of subscribers without increasing the amount of effort you’re expending.
- Improve Your Customer Experience: Deliver timely and relevant content that provides what your customers need without them having to ask for it, guiding them through their journey towards conversion.
- Increase Revenue: Minimize site abandonment and drive sales through email marketing promotions, abandoned cart recovery messages, and post-purchase follow-ups.
- Build Customer Loyalty: Foster long-term relationships by utilizing automated drip email campaigns, loyalty programs, and even re-engagement email marketing campaigns.
- Track Behavioral Insights: Analyze email performance metrics to understand your customer’s buyer behavior and use this data to optimize your website and future marketing campaigns for better results.
- Reduce Human Error: Eliminate the inevitable mistakes associated with sending manual emails. Ensure consistency and maintain trust between your customers and your brand.
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Email Marketing Automation is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Email Marketing Automation
As part of our Grow service, email marketing automation plays a crucial role in continued marketing and growth strategy. Our team utilizes email marketing automations to ensure that your campaigns work in harmony with other marketing efforts and maintain brand consistency across all channels. Email automation provides the bandwidth to maximize impact of the customer journey and build mutually beneficial relationships at scale.
01 | Email Marketing Automation Purpose
The primary purpose of email marketing automation is to transform your customer communication processes from reactive to proactive. This ensures consistent customer engagement and drives conversions. Our team aims to maximize your customer lifetime value by tailoring personalized messages to their needs and building trust.
Key outcomes:
- Save time and resources
- Nurture and convert leads into customers
- Improved customer experience
- Faster sales cycles
- Increase leads and sales
- Improved brand awareness and recognition
- Increased return customers and referrals
- And more!
02 | Email Marketing Automation Process
Our team begins by gaining a thorough understanding of your business goals, ideal customers, and existing customer journey. We then find the online tools that will work best for your business and use these tools to design custom email marketing automation workflows to reach your customers where they’re at. Our team can also integrate with your existing CRM or eCommerce platform to maximize efficiency and make the process as seamless as possible.
Tools & Tactics:
- Email marketing automation audit
- CRM setup and optimization
- Email template design and copywriting
- Contact list building
- Email marketing automation trigger setup
- Email marketing sequence setup
- Email marketing workflow setup
- A/B testing and monitoring
03 | Email Marketing Automation Application
Once the strategy and email marketing automation workflows are designed, our team of experts sets up and launches your campaigns using industry-leading online tools. As these automations run, we monitor performance metrics to ensure the success of the campaigns. We’ll then continue to optimize the automations until we can find the sweet spot that boosts conversions for your business and leads to more revenue.
Email Marketing Automations are a Powerful Investment for Your Business
The numbers don’t lie. If you’re not utilizing email marketing automations, you could be missing out on some serious revenue:
CRM Setup
The first step is to properly setup and optimize your website, CRM and email marketing tools so we can launch effective email marketing automations and generate more leads for your business.
Email Automation Design
Our design and copywriting team develop captivating emails that drive more conversions for your business. Promoting customers to return, place more orders and share your brand.
Conversion Tracking
We use your Growth Dashboard and CRM analytics to track conversions, list growth and optimize your email marketing automations to continually improve.
83.63
Email marketing automations with a welcome email have an average initial open rate of 83.83%, significantly higher than regular email campaigns.
50
Abandoned cart follow-up emails can achieve a 40% open rate and can convert 50% of users who click through, directly impacting nearly lost sales.
2
Companies utilizing email marketing automations grow revenue 2x faster than those who aren’t.
What Our Clients Say About Our Email Marketing Automation Experts
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Meet our email marketing automation specialists
At Big Red Jelly, our team of marketing experts possesses deep expertise in crafting professional email marketing automations that convert sales for your business. From strategic planning and workflow design to email creation and performance optimization, our team members are committed to delivering results that you’ll be thrilled about. We stay at the forefront of online tools to provide you with the best automation tools possible, ensuring your business can leverage the full power of email marketing automations.
Meet the Team
Why choose our marketing agency for your email marketing automation needs?
Partnering with Big Red Jelly’s Grow team for your email marketing automation means choosing the smart path to sustained business growth. We offer strategic customization, building a comprehensive marketing plan that fits your business and its industry. Our team of growth experts is proficient across various leading automation platforms to ensure seamless integration and execution. Our primary goal is to drive results for you and your team. Because of this, we continually monitor campaigns in detail to obtain peak performance. You’ll also benefit from transparent reporting and receive clear, actionable insights that empower you to make informed decisions for the trajectory of your business.
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Frequently asked questions about our email marketing automation services
What exactly is email marketing automation, and how can it help my business?
Email marketing automation uses software to send pre-designed email sequences to your subscribers based on specific triggers (like signing up, making a purchase, or abandoning a cart) or scheduled times. It helps your business by saving time, personalizing customer communication at scale, nurturing leads automatically, recovering lost sales, and ultimately increasing conversions and revenue without constant manual effort.
Is email marketing automation suitable for small businesses with limited budgets?
Yes, absolutely! Email marketing generally offers one of the highest ROIs in digital marketing, and automation enhances this by increasing efficiency and personalization. Many platforms offer scalable pricing plans, making it very accessible for small businesses to start with essential automation workflows and expand as they grow. It’s often more cost-effective than hiring additional staff for manual outreach.
What types of emails can be automated?
A wide variety of emails can be automated, including: welcome series for new subscribers, abandoned cart reminders, post-purchase follow-ups (thank yous, review requests, product care tips), re-engagement campaigns for inactive subscribers, birthday/anniversary emails, educational drip campaigns, and lead nurturing sequences that guide prospects through your sales funnel.
How do I get started with email marketing automation?
Getting started involves a few key steps: first, define your goals. Then, select an email marketing automation platform that fits your needs. Next, segment your email list based on customer behavior or demographics. Finally, design and set up your automated workflows and email content, and consistently monitor and optimize their performance.
How do I measure the success of my automated email campaigns?
Success is measured by key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. By tracking these, you can identify what’s working well and what needs optimization to improve your campaign’s effectiveness and ROI.