Influencer, Partner and Affiliate Marketing

Influencer marketing involves collaborating with individuals (known as influencers) who have established a strong audience and can promote your brand through partnered content, likely on social media. Affiliate marketing involves other businesses earning a commission for driving sales or leads to your business. Partner marketing is a broader term that involves mutually  beneficial collaboration between two or more businesses to leverage each other’s network and strengths.

This answer depends on what your business goals are. If you’re working to gain traction and brand awareness, influencer marketing might be a good choice for you. If your goal is direct sales, look into how affiliate marketing can help. For expanding your market or getting access to shared resources, partner marketing is an effective tool. To find real success with your business, it’s recommended that you find some sort of combination of these relationship-based marketing strategies that works for your business goals.

Learning to identify the right influencers or partners for your brand is a learning curve, but the process should always start with researching your audience and industry as well as potential thought leaders’ audiences and industries. For influencers, you’ll want to consider their past collaborations, audience demographics, engagement rates, content quality, etc. For partnerships, look for businesses with offerings and services that complement your own, likely with a shared target audience to ensure mutual benefit between your businesses. It also never hurts to consult a marketing agency about what your next move should be when it comes to influencer, partner, and affiliate marketing.

This is a tricky question, because budgets have a wide range depending on who you’re working with and what your goals are. Influencer campaigns can range from free product exchanges to massive collaboration fees, depending on the individual. Reach out to the influencer individually to get a feel for their pricing. For affiliate marketing, you pay a commission only on successful sales or leads, which means you can set your rate and requirements. Partner marketing can involve shared costs or revenue share, once again depending on the business you’re working with and their policies. Don’t want to do all of this yourself? No fear, our team will work with you to develop a strategy that aligns with your budget and still maximizes return for your business.

KPIs and proper tracking mechanisms are crucial for tracking campaign success. At Big Red Jelly, we use a combination of tracking metrics, dedicated landing pages, social media analytics, and other KPIs to track performance. This data, combined with overall revenue generated, helps us determine clear ROI from the campaign and optimize for better performance in future campaigns.