Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Marketing Strategy and Support
Marketing strategy is no longer a luxury enjoyed by large businesses. It is a necessity for any business that wants to survive. The best marketing strategy provides a clear roadmap for growth and ensures every marketing effort directly aligns with the overarching goals you have for your business. At Big Red Jelly, our Grow team offers comprehensive marketing strategy and support for businesses at every stage of growth. Reach your brand’s full marketing potential by driving engagement and getting real results with Big Red Jelly’s team of growth experts.
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How a Good Marketing Strategy Impacts Your Business
Did you know?
An effective marketing strategy isn’t just about brand visibility; it’s about increasing your income. Here’s why you need to be on top of your marketing strategies:
- 93% of website traffic comes from organic search on search engines like Google, Bing, and increasingly AI search results.
- 89% of marketers see SEO success as a crucial aspect of digital marketing strategies.
- Businesses that use omnichannel marketing and sales methods are 51% more likely to reach their revenue goals, especially when sales are integrated with social media platforms.
- Brands with a well-defined marketing strategy report 313% more success than those without.
- Prioritizing blogging makes you 13x more likely to see a positive ROI for your business.
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Key Outcomes From Having a Well-Tailored Marketing Strategy
Our team’s strategic approach to marketing delivers clear, measurable results to help your business grow. Here’s what you can expect to gain from our marketing strategy and support services:
Increased Brand Recognition & Awareness
Get the right message in front of the right people. A complete and well-crafted marketing strategy prioritizes making your brand stand out to your target audience. Our team here at Big Red Jelly leverages the newest marketing tactics, including brand campaigns, content marketing, and SEO strategy and implementation to position your brand as a leader in its industry.
Enhanced Customer Loyalty
Customers who feel like part of your community are more likely to become loyal repeat buyers and ultimately brand advocates. To this day, word-of-mouth marketing is still one of the most effective ways to grow your business. Our team creates personalized marketing campaigns that bring your audience into your community, building deeper connections and fostering that customer loyalty every brand craves.
Higher Conversion Rates & ROI
Investing money in marketing strategy is pointless if the leads aren’t converting to sales. Our team at Big Red Jelly prioritizes sales enablement within our marketing strategies, leading directly to increased revenue. Convert website visitors into customers and ensure you maximize your marketing ROI.
Having a Solid Marketing Strategy is an Important Factor for Business Growth. Why?
To navigate the competitive modern business landscape, you’ll need to approach your growth with careful strategy. The best marketing strategies help your business:
- Gain Direction: Develop a clear roadmap for your marketing efforts, making sure to keep in line with your business goals.
- Understand Customers: Conduct research into your ideal customers and therefore learn how to better acquire the dream customers you want to sell to.
- Allocate Resources Effectively: Make sure your time, budget, and effort are concentrated on what will maximize revenue.
- Gain Competitive Advantage: Figure out what makes your business unique, and differentiate from competitors in a way that will drive sales.
- Generate Leads & Boost Sales: Drive revenue by attracting qualified customers, then convert those leads by nurturing the relationship and effectively solving the customer’s problem.
- Adapt to Market Changes: Equips your business with the tools to respond effectively to evolving market conditions and consumer preferences.
- Adapt to Ongoing Market Changes: Stay ahead of the game and equip your business with evergreen strategies that will help you respond to changing market conditions and customer preferences.
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Marketing Strategy and Support is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Marketing Strategy & Support
At Big Red Jelly, our Proven Process is designed to guide your business along the path to success. Our approach to marketing strategy is a major part of this process. A well-defined marketing strategy is the foundation upon which all successful growth initiatives are built.
01 | Marketing Strategy and Support Purpose
At its core, the purpose of developing a marketing strategy is to provide a clear, actionable framework that aligns your business goals with your marketing output. Our team helps identify your business’s unique value propositions, understand your ideal customers, and lay out the channels that will maximize ROI and lead you to success.
Key outcomes:
- Marketing alignment with sales and advertising
- Increased ROAS and Marketing ROI
- More leads, sales and revenue
- Increased brand awareness and loyalty
- Increased recurring or repeat revenue
- Improved marketing budget efficiency
- Higher quality leads
- Improved online reviews and reputation
- And more!
02 | Marketing Strategy and Support Process
Our Proven Process involves a market analysis to help position your brand where your ideal customers will find you. We first conduct thorough research, set specific goals for your project, and then outline the tactical plan for reaching these goals within your available budget. Our team of experts will lead with strategy first to ensure every task is purposeful and will lead to long-term success. This includes developing key messaging, selecting marketing channels, and keeping a close eye on KPIs as the months progress.
Tools & Tactics:
- Marketing Discovery
- Marketing Audit
- Marketing Research
- Marketing Strategy and Positioning
- Weekly Marketing Strategy Sessions
- Quarterly Deep Dives
- Annual Performance Reviews
03 | Marketing Strategy and Support Application
As our team implements the strategies defined throughout our Proven Process, we will help you establish your brand image and position your business as a leader in its industry. We do this by creating compelling content, optimizing your online presence, managing campaigns across platforms, and monitoring performance month over month. As you follow the Proven Process with our team, you will see significant growth and change for your business.
See Significant Return with World-Class Marketing Strategy and Support
A well-executed marketing strategy delivers real results for your business. The statistics speak for themselves:
Effective and Original Strategy
Your new marketing strategy will be 100% custom, unique to you and your business challenges. We craft a clear strategy and action items that drives real and measurable business growth.
Marketing Alignment
Your marketing strategy will include alignment action items that will measurably improve your sales, advertising, customer services, brand awareness and more.
Practical Action Items and Wins
Every week your marketing strategy team will complete real, practical and effective marketing action items that drives your business growth momentum forward.
3
Businesses that utilize content marketing strategies generate 3x more leads than they generate with outbound marketing alone.
75
75% of users online don’t click past the first page of search results, emphasizing the importance of prioritizing boosting organic search rankings.
1200
Companies that effectively utilize blog content on their website average 1,200 new leads monthly.
What Our Clients Say About Our Marketing Strategy Team
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet our marketing strategists
The Big Red Jelly team is full of expert marketing strategists and digital specialists passionate about helping businesses like yours thrive. We share a commitment to innovation, people, and processes, and our experts bring a wealth of knowledge and technical skills to every project. We are dedicated to innovating beyond industry trends to provide our clients with the most effective and cutting-edge marketing strategies and solutions.
Meet the Team
Why choose Big Red Jelly for your marketing strategy needs?
We know choosing the right partner for marketing strategy is crucial, and we pride ourselves on offering a unique approach that prioritizes your success and makes us stand out. We don’t believe in one-size-fits-all solutions and will work with you to tailor marketing strategies to your unique business needs. With our Proven Process, we keep you informed every step of the way, and will foster a collaborative partnership throughout the duration of your project. Our focus is and always will be on delivering measurable results that contribute directly to the growth of your business. From initial strategy development to ongoing implementation and optimization, our team is dedicated to holistic support that ensures your success.
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Learn how to improve your marketing strategy
Why Brand Experience Is The New Competitive Advantage
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Frequently asked questions about our marketing strategy services
What is the goal of a marketing strategy?
The goal of a good marketing strategy is to provide a clear, long-term plan for business growth by sending messaging to ideal customers and persuading them to purchase a product or service. The marketing strategy serves to achieve specific business objectives such as increasing brand awareness,
How long does it take to develop a comprehensive marketing strategy?
The timeline varies depending on the size of your business and the complexities of your target market, but our team typically takes anywhere from a few weeks to a few months to get the strategy fully hashed out. Whether you’re working with us on a new brand or website also factors into how long the process takes, from initial research to strategy implementation. Marketing is an ongoing process, and strategy should continue to evolve as time goes on. You’re never fully finished.
What key components are included in a marketing strategy?
A complete marketing strategy typically includes discovery and research, where we analyze your business’s strengths, weaknesses, opportunities, and threats. We’ll also complete customer research, market & industry research, competitor research, online trend research, and we’ll look at your past growth analytics to determine realistic goals. From there, we’ll build out a marketing strategy including: technical website fixes, utilizing a tech stack & CRM, optimizing your website for Google (SEO & Content), running paid ads, providing sales support, and managing your brand image.
How does a marketing strategy differ from a marketing plan?
A marketing strategy is an overarching, long-term vision for growth. It defines where you’re at currently, what you want to achieve, why you want to achieve it, and how you’re going to get there. A marketing plan, on the other hand, only outlines the specific, tactical details of strategy execution. A marketing plan without a strategy to back it up is basically just you “winging it.”
Can an effective marketing strategy truly help my business grow in such a competitive market?
Absolutely. Not only will it be helpful, but a marketing strategy is crucial to even get by in such a market. A marketing strategy helps you differentiate your brand from your competitors, clearly communicate the value of your product/services, identify niche opportunities, and effectively allocate resources to reach as many customers as possible with the resources you have. Without a marketing strategy, your business will get lost in the noise, and no one will purchase from you.
Get a better marketing strategy and start growing. Contact our marketing strategists today.
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