Service & Phase: Grow
Grow Phase Chapter 8: Sales Accelerator
Deliverable: Lead Generation and Lead Nurturing
Think back to the last show that you binged. What pulled you in? Maybe it was a fleshed out cast of engaging characters, a tear-jerking narrative, or the intense plot twist at the end. Whatever it was, none of it was accidental. It was all done on purpose. The show was written in a way to be enthralling enough to suck you into their world. Every scene, every line, every story beat was designed to keep you watching.
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Did you know?
- 61% of marketers say lead generation is their biggest challenge. Effective strategies are more crucial than ever to stand out.
- 47% of nurtured leads make larger purchases compared to non-nurtured leads.
- Companies with mature lead nurturing processes generate 50% more sales-ready leads at 33% lower cost.
- 79% of leads never convert without nurturing, showing the importance of continuous engagement
- Lead nurturing emails boost sales by 20%, providing a strong ROI channel.
- Email-driven lead nurturing yields a 4,400% ROI, making it extremely cost-effective.
- 96% of website visitors aren’t ready to buy, reinforcing the need for nurturing strategies.
- Nurtured leads experience a 23% shorter sales cycle, helping you close faster.
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Key outcomes from effective lead generation and nurturing
Generating and nurturing leads works the same way. Like a well-crafted season, every piece plays a part in the overall experience and it’s up to you to keep your audience hooked all season long. From the very first trailer to the grand finale, it’s your responsibility to build a value proposition that demands attention and moves your audiences to see what comes next.
Higher Quality Leads
Effective lead generation isn’t just about quantity; it’s about attracting the right prospects. Big Red Jelly’s strategies focus on identifying and engaging individuals who are genuinely interested in your products or services, ensuring a higher likelihood of conversion. By targeting your ideal customer, we help you fill your sales pipeline with qualified leads, reducing wasted time and resources on unsuitable prospects.
Accelerated Sales Cycle & Increased Conversions
Our comprehensive lead nurturing process is designed to guide prospects seamlessly through the buyer’s journey. Through personalized communication, valuable content, and timely follow-ups, we keep your brand top-of-mind, addressing concerns and building trust. This consistent engagement accelerates the sales cycle, significantly improving your conversion rates and turning more prospects into paying customers.
Enhanced Customer Relationships & Longterm Value
Beyond the initial sale, effective lead nurturing fosters stronger, more loyal customer relationships. By providing ongoing value and personalized experiences, we help convert initial leads into repeat buyers and brand advocates. This focus on building genuine connections enhances customer lifetime value, ensuring sustainable sales growth and a robust customer base for your business.
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Why Is Lead Nurturing So Important?
Lead generation doesn’t stop at “new lead” you have to see it through. Shows that don’t follow through on set ups and promises get less interest and forgotten. Telling a compelling story with promises keeps your audience interested and will get them asking the right questions about what comes next.
Checkpoints To a Compelling Season
- A strong opening with promising potential if the audience sees it through
- Segmented, personalized content that helps the audience connect with the pitch
- A consistent weekly release schedule–help the audience know that you’re not going anywhere
- Make each episode or interaction feel substantial. Engage the audience to get immersed into your world
- Track engagement. Make sure that your audience is paying attention. Help them if they aren’t
- Don’t smother them. Give them enough content that feels digestible and not suffocating
- Build towards a satisfying finale. Everything should feel worth their time up to that point
- Once it’s all over, make adjustments based on feedback for next season
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Lead Generation and Lead Nurturing Is Part of Our Grow Proven Process
Service & Phase: Grow
Grow Phase Chapter 7: Ads Accelerator
Deliverable: Lead Generation and Lead Nurturing
Cultivate lasting customer loyalty and maximize lifetime value by transforming initial leads into devoted brand advocates through strategic engagement.
01 | Lead Generation & Nurturing Purpose
To guide potential customers and audiences through your story until they are ready to take action. Creating something much more powerful than consumers–real brand fans.
Key Outcomes:
- Turns leads into fans, buyers, and brand advocates
- Builds loyalty and trust through relevant content and value propositions
- A reduced number of drop-offs between first click and final conversion
- An audience that wants more of what you’re selling
02 | Our process for lead generation and nurturing
Start attracting potential customers and guiding them through a journey toward becoming loyal clients.
- Identify your ideal audience and offer value touchpoints. This could be things like emails, ads, social posts. Things that speak to your target audience and their needs.
- Start rolling out consistent engagement and automation plans.
- Use any data you collect to optimize your messaging and retarget consumers
03 | Application of lead generation and nurturing
- CRMs: Track lead behavior and touch-points
- Retargeted Ads: Get back in front of your audience and remind them of what they’re interested in
- Google Ad Space: Utilizing PPC and LSA advertising to generate more reach
- Content Marketing: Creating things like blog, articles, billboards, social media, commercials. Etc.
- Automated Emails: Drip campaigns, promotions, discounts, etc.
Build the ultimate lead generation engine and funnel
Getting someone to watch the trailer for your show is easy. Getting someone to watch the pilot episode is the progress. It’s the brands that deliver all season long, pulling audiences in and keeping them invested through the finale, are the ones that are worth tuning into.
Lead Gen Strategy
Our lead generation experts will craft a custom lead generation strategy for your business, vision and budget. Driving more new qualified leads to your sales pipeline.
Lead Nurturing
We use many tactics to nurture leads and help them move through your sales pipeline: CRM setup, email marketing, automations, workflows, sequences and more.
Custom Creative
We optimize and improve your sales copywriting, visuals, lead magnets and touch points. Driving higher conversion rates for the leads in your sales pipeline.
96
%
96% of website visitors are not ready to buy on their first visit.
80
%
80% of new leads never turn into sales.
10
X
Lead nurturing emails get 4 to 10 times the response rate compared to standalone email blasts.
What Our Clients Say About Our Lead Gen Specialists
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02 | Content Research
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05 | Implementation
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- Online Tool Map: Build Section
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Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
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02 | Grow Research
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03 | Strategy & Setup
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04 | Security, Accessibility, and Speed
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- Review Management
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- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet our lead generation experts
At Big Red Jelly, we specialize in all things branding, web development and marketing. We have recruited the best possible in-house team of experts and paired them with a proven process that is guaranteed to get you results when it comes to your business growth goals.
Our BizDev and Grow teams specialize in audience targeting, email marketing, CRM automation, paid media, analytics, funnel strategy, and more.
Partner with our team to learn how you can attract high-quality leads to build lasting relationships with your audience that turns them from consumers into fans.
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Why choose Big Red Jelly for your lead generation needs?
For businesses aiming to optimize their lead generation and nurturing efforts, choosing Big Red Jelly offers a strategic advantage built on proven results. The statistic highlighting that lead nurturing emails get 4 to 10 times the response rate compared to standalone email blasts underscores the power of a well-crafted nurturing strategy. At Big Red Jelly, we specialize in developing these highly effective, personalized communication flows that genuinely engage prospects, moving them seamlessly through your sales funnel.
We understand that generating leads is only half the battle; nurturing them into loyal customers is where true growth occurs. Our approach focuses on creating valuable content and timely interactions that resonate with your audience, fostering trust and rapport long before a purchase decision is made. By partnering with Big Red Jelly, you’re not just getting a service; you’re gaining an expert team dedicated to transforming your raw leads into valuable, long-term customer relationships, ultimately boosting your conversion rates and maximizing lifetime value.
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Learn how to improve your lead generation efforts
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Frequently asked questions about our lead generation and lead nurturing services
What is lead generation?
The process of attracting interest in your business’s products or service with the goal of converting their interest into sales.
What is lead nurturing?
It is the process of building trust with potential customers until they are ready to take action.
Do I need a CRM to generate leads?
While you don’t need it to generate leads, it definitely helps keep your contacts organized and makes following-up easier.
How often should I follow up with my leads?
It depends on your audience and communication channels. But regular and helpful messages will often work best.
How long does it take to see results from my lead generation campaign?
Results may vary. Many clients start seeing qualified leads within the first 30 – 60 days of an optimized campaign.
Is email marketing still an effective way to nurture leads?
100%. Email is a great marketing channel for sending out relevant and timely messages that keep your brand top-of-mind with potential audiences.
Start getting more new leads and closing them. Contact our lead generation experts today.
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