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Deliverable: Google Business Profile Setup & Optimization
To attract customers and build trust, it’s essential to be highly visible and accurate on Google. That starts with a complete, well-optimized Google Business Profile (formerly Google My Business). This ensures your business appears where and how you want on Google Maps and Search. Big Red Jelly can create and optimize your listing, attracting more visitors to your Google Business Profile—including local customers—and boosting your local search presence, local search visibility, and local visibility to grow your brand.
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How a Google Business Profile Fuels Your Growth
Did you know?
- 78% of local mobile searches (think “tire repair near me”) result in an in-store purchase.
- On average, a local business’s Google Business Profile garners 1,250 monthly views, with 56% of those viewers visiting the business’s website. Improved local search rankings lead to increased visibility and more website visits.
- 87% of consumers who use the internet to search for local businesses use Google to find them.
- Having a complete Google Business Profile makes businesses 2.7x more likely to be perceived as reputable by customers. Additionally, these businesses are also 50% more likely to be considered when customers are making a purchase decision, as an optimized profile helps your business stand out in local search results.
- Businesses receive around 50 calls per month directly from their Google Business Profile, on average.
Optimizing your Google Business Profile increases your business’s visibility in local search, helping you attract more customers.
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Key Outcomes from Google Business Profile Setup and Optimization
Creating and optimizing your Google Business Profile is a core part of comprehensive business optimization services and GBP optimization services. This process includes optimizing your business listing to drive growth and trust for your business.
Boost Visibility and Rankings
An optimized Google Business Profile helps boost search visibility, increasing your presence within local Google Searches and Maps. When a potential customer googles services with the phrase “near me,” your business will show up in the top relevant search results, improving your search rankings for relevant searches.
Better Engagement With Your Customers
Your Google Business Profile allows you to interact directly with your customers, making customer engagement a key benefit of effective optimization. Through reviews and Q&A, you can respond to feedback and, with proper review management, improve customer engagement by addressing concerns, encouraging positive reviews, and building trust to help attract new business.
Free Marketing for Your Business
With a Google Business Profile, you can highlight your products and services, showcase photos of your business, and even provide timely updates using Google Posts. By sharing updates, offers, and events through Google Posts, you can attract more traffic and more customers to your business. The more relevant, optimized information you provide, the better your chances are that you’ll appear in high-ranking search results, giving your business more advertising for free.
Why is Having an Optimized Google Business Profile Important?
Google is used to search for businesses online more than any other site, making creating a Google Business Profile an essential step in your growth process. Having an optimized profile provides:
- Accurate Information About Your Business: With a complete and accurate profile, you can ensure your customers know where to find you and how to get in touch. This includes displaying your business hours, essential business information, and accurate business information to build trust and attract more customers.
- Increased Search Visibility: Optimized profiles show up for relevant local searches, attracting more visitors to your Google Business Profile (and potential new customers) with every search. This significantly boosts your online visibility and helps your business stand out in local search results.
- Direct Interaction With Customers: With 92% of consumers reading online reviews of a local business before making their first visit, responding to reviews on your profile creates trust and increases customer satisfaction. Managing both negative reviews and positive reviews professionally enhances your online reputation and encourages more engagement.
- Insights and Analytics: Your profile allows you to see how your customers find your listing, if they take any action after, the number of interactions your profile has, and how many visits your business has on Maps.
- A Great First Impression: When you provide the photos, offerings, and information about your business, you can introduce yourself to potential customers on your terms.
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Google Business Profile Optimization is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 6: SEO & Content
Deliverable: Google Business Profile Setup & Optimization
Within our Grow service, Google Business Profile setup and optimization is an important part of your successful marketing and growth strategy. When creating your listing, our team highlights the best of your business, paired with optimized, search-friendly terms—including relevant keywords within your business description and service listings—to ensure you’re a high-ranking search result for any potential customer, putting your business on center stage. GBP optimization and search engine optimization are central to this process, helping your business appear in more relevant local searches and outperform competitors.
01 | The Purpose of Google Business Profile Optimization
Setting up and optimizing your Google Business Profile helps bring in new local business through increased search visibility. Our team creates your unique listing to help build trust with potential and existing customers while providing a favorable and accurate first impression of your business.
Key outcomes:
- Increased Google Business Profile traffic
- Boosted visibility and Google rankings
- Better engagement and reputation with your customers
- Gather valuable customer insights from analytics
- Free marketing from your listing
- Accurate business information, including address, contact details, and services
- Optimized business location details for improved local SEO
- Support for businesses with or without a physical location to enhance online presence
- Create a positive first impression for potential customers
02 | Google Business Profile Optimization Process
Our team works to create a Google Business Profile that accurately highlights the best aspects of your business while ranking highly in relevant local searches. We achieve this by claiming and verifying your business, then fully completing and optimizing your listing to ensure that when a potential customer searches for similar services in your area, your business appears in the top relevant search results and on Google Maps.
Create & Optimize:
- Gain access to your Google Business account
- Claim your business if a listing exists, or create your Profile
- Complete your listing with accurate information, including selecting the most appropriate business category and adding all relevant categories
- Verify your business
- Optimize your listing
- Add curated high quality photos and high quality images, such as logos, cover photos, and profile pictures, to highlight your business and its offerings
03 | GBP Setup and Optimization Application
After your Google Business Profile has been created and optimized, you’ll start reaching new potential customers while promoting your business (for free!) and boosting your local SEO. Having an accurate and fully optimized listing allows customers to find you and learn more about you quickly and easily.
An optimized profile also helps your business appear across Google properties, such as Google Maps and other Google services, increasing your visibility in local search results. Both Google and SEO practices consider factors like your website URL and domain authority when determining your ranking and the accuracy of your profile.
An Optimized Google Business Profile (GBP) is a Powerful Investment for your Business
Google Business Profile is a free tool provided by Google that helps businesses manage their online presence across Google Search and Maps. Google Business Profile ensures your business information is accurate, complete, and optimized with relevant keywords, leading to improved local search rankings and increased customer engagement.
Don’t miss out on new business. An optimized Google Business Profile is essential for your growth:
Setup & Optimize
To start ranking on local search results, you need an accurate, optimized listing. We’ll ensure your profile has everything it needs for you to show up where and how you want.
Drive New Business (For Free)
Meet your customers where they search. Having an optimized profile allows you to find new business without any additional marketing budget.
Connect With Your Customers
Answer questions and respond to reviews to engage directly with your customers while showing new potential business that you’re a trusted brand invested in customer satisfaction.
70
%
Businesses with accurate, complete Google Business Profiles are 70% more likely to attract visits.
46
%
Almost half of Google’s 5 billion searches are from people looking for local businesses and services.
76
%
76% of people who search for something “nearby” on their phones visit a business within a day, with 28% of these searches resulting in a purchase.
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Meet your Google Business Profile Experts
Big Red Jelly’s team possesses expertise in a wide variety of content and SEO services, including the setup and optimization of Google Business Profiles to promote the growth of your business. We have extensive experience managing Google Business Profiles for multiple locations, ensuring consistency and optimal visibility across all your sites. Our team is committed to providing you with an accurate and complete listing, always using the correct business name in every profile setup to comply with Google’s guidelines and maximize your local search ranking. This ensures that potential customers find you at the forefront of local search results, driving new business and powering your growth.
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Why Choose the Big Red Jelly Team for your Google Business Profile Needs?
Looking for a partner to supercharge your Google Business Profile and drive real growth? Along with other essential digital marketing services, the Grow Team at Big Red Jelly specializes in optimizing your online presence to deliver measurable results. Our experienced, U.S.-based team uses award-winning strategies to help your business dominate your local market and strengthen your local presence, seamlessly integrating with your overall SEO and content plans to ensure your business thrives.
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5 FAQs About Google Business Profiles
Why do I need a Google Business Profile (GBP)?
Having a listing allows you to manage how your business appears on Google’s search engine, including Google Search and Maps, maintain your online presence, and helps you appear on local search results with accurate and up-to-date information about your business.
What should be on my Google Business Profile (GBP)?
Customers should be able to find general information, including your hours, website, phone number, location, and service area. You can also display photos of your business and its offerings.
What is the difference between a Google Business Profile and Google My Business?
Google Business Profile is the new name for Google My Business (GMB). Additionally, the platform has been updated to allow direct integration with Google Search and Maps, making it easier to edit listings and interact with customers. Your business profile now appears directly in Google search results, helping improve your online visibility.
Who can make changes to my Google Business Profile?
Anyone can suggest edits to your listing, even to important details like hours and address. Google typically sends notifications of these updates, but it’s important to audit your profile frequently for accuracy.
What is the Google Business Profile Q&A section?
Your listing does not have an FAQ section, so the Q&As are where you can provide your list of FAQs or answer any questions customers have about your business.
Stand Out in Local Search. Contact our Google Business Profile Experts Today.
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