Service & Phase: Grow
Grow Phase Chapter 6: SEO & Content
Deliverable: Google Business Profile Setup & Optimization
To attract customers and build trust, it’s essential to be highly visible and accurate on Google. That starts with a complete, well-optimized Google Business Profile (formerly Google My Business). This ensures your business appears where and how you want on Google Maps and Search. Big Red Jelly can create and optimize your listing, attracting more visitors to your Google Business Profile and boosting your local search presence to grow your brand.
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How a Google Business Profile Fuels Your Growth
Did you know?
- 78% of local mobile searches (think “tire repair near me”) result in an in-store purchase.
- On average, a local business’s Google Business Profile garners 1,250 monthly views, with 56% of those viewers visiting the business’s website.
- 87% of consumers who use the internet to search for local businesses use Google to find them.
- Having a complete Google Business Profile makes businesses 2.7x more likely to be perceived as reputable by customers. Additionally, these businesses are also 50% more likely to be considered when customers are making a purchase decision.
- Businesses receive around 50 calls per month directly from their Google Business Profile, on average.
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Key Outcomes from Google Business Profile Setup and Optimization
Creating and optimizing your Google Business Profile drives growth and trust for your business:
Boost Visibility and Rankings
An optimized Google Business Profile increases your presence within local Google Searches and Maps. When a potential customer googles services with the phrase “near me,” your business will show up in the top relevant search results.
Better Engagement With Your Customers
Your Google Business Profile allows you to interact directly with your customers. Through reviews and Q&A, you can respond to feedback and provide information to help attract new business.
Free Marketing for Your Business
With a Google Business Profile, you can highlight your products and services, showcase photos of your business, and even provide timely updates. The more relevant, optimized information you provide, the better your chances are that you’ll appear in high-ranking search results, giving your business more advertising for free.
Why is having an optimized Google Business Profile important?
Google is used to search for businesses online more than any other site, making creating a Google Business Profile an essential step in your growth process. Having an optimized profile provides:
- Accurate Information About Your Business: With a complete and accurate profile, you can ensure your customers know where to find you and how to get in touch.
- Increased Search Visibility: Optimized profiles show up for relevant local searches, attracting more visitors to your Google Business Profile (and potential new customers) with every search.
- Direct Interaction With Customers: With 92% of consumers reading online reviews of a local business before making their first visit, responding to reviews on your profile creates trust and increases customer satisfaction.
- Insights and Analytics: Your profile allows you to see how your customers find your listing, if they take any action after, the number of interactions your profile has, and how many visits your business has on Maps.
- A Great First Impression: When you provide the photos, offerings, and information about your business, you can introduce yourself to potential customers on your terms.
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Google Business Profile Setup and Optimization is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 6: SEO & Content
Deliverable: Google Business Profile Setup & Optimization
Within our Grow service, Google Business Profile setup and optimization is an important part of your successful marketing and growth strategy. When creating your listing, our team highlights the best of your business, paired with optimized, search-friendly terms to ensure you’re a high-ranking search result for any potential customer, putting your business on center stage.
01 | Google Business Profile Setup and Optimization Purpose
Setting up and optimizing your Google Business Profile helps bring in new local business through increased search visibility. Our team creates your unique listing to help build trust with potential and existing customers while providing a favorable and accurate first impression of your business.
Key outcomes:
- Increased Google Business Profile traffic
- Boosted visibility and Google rankings
- Better engagement and reputation with your customers
- Gather valuable customer insights from analytics
- Free marketing from your listing
- Accurate information about your business
- Create a positive first impression for potential customers
02 | Google Business Profile Setup and Optimization Process
Our team works to create a Google Business Profile that accurately highlights the best aspects of your business while ranking highly in relevant local searches. We achieve this by claiming and verifying your business, then fully completing and optimizing your listing to ensure that when a potential customer searches for similar services in your area, your business appears in the top relevant search results and on Google Maps.
Create & Optimize:
- Gain access to your Google Business account
- Claim your business if a listing exists, or create your Profile
- Complete your listing with accurate information
- Verify your business
- Optimize your listing
- Add curated photos to highlight your business and its offerings
03 | GBP Setup and Optimization Application
After your Google Business Profile has been created and optimized, you’ll start reaching new potential customers while promoting your business (for free!) and boosting your local SEO. Having an accurate and fully optimized listing allows customers to find you and learn more about you quickly and easily.
Google Business Profile (GBP) is a powerful investment for your business
Don’t miss out on new business. An optimized Google Business Profile is essential for your growth:
Setup & Optimize
To start ranking on local search results, you need an accurate, optimized listing. We’ll ensure your profile has everything it needs for you to show up where and how you want.
Drive New Business (For Free)
Meet your customers where they search. Having an optimized profile allows you to find new business without any additional marketing budget.
Connect With Your Customers
Answer questions and respond to reviews to engage directly with your customers while showing new potential business that you’re a trusted brand invested in customer satisfaction.
70
Businesses with accurate, complete Google Business Profiles are 70% more likely to attract visits.
46
Almost half of Google’s 5 billion searches are from people looking for local businesses and services.
76
76% of people who search for something “nearby” on their phones visit a business within a day, with 28% of these searches resulting in a purchase.
People are Raving About Our Google Business Profile Team
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
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09 | Execution & Assets
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Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
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- Content Discovery Session
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- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
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04 | Creation & Editing
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05 | Implementation
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Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
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05 | Page Layout
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06 | Online Tools
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Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
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05 | Rollout
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More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
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- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
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03 | Strategy & Setup
- Account Access
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- Monthly Reports
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04 | Security, Accessibility, and Speed
- Website Security Checklist
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- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
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- Keyword Research
- On-Site SEO
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- Technical SEO Fixes
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- Header Optimization
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- Online Listing Setup & Management
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- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
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- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet your Google Business Profile experts
Big Red Jelly’s team possesses expertise in a wide variety of content and SEO services, including the setup and optimization of Google Business Profiles to promote the growth of your business. Our team is committed to providing you with an accurate and complete listing that ensures that potential customers find you at the forefront of local search results, driving new business and powering your growth.
Meet the Team
Why choose the Big Red Jelly team for your Google Business Profile setup and optimization needs?
Looking for a partner to supercharge your Google Business Profile and drive real growth? Along with other essential digital marketing services, the Grow Team at Big Red Jelly specializes in optimizing your online presence to deliver measurable results. Our experienced, U.S.-based team uses award-winning strategies, seamlessly integrating with your overall SEO and content plans, to ensure your business thrives.
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Learn how to improve your Google Business Profile (GBP)
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5 FAQs About Google Business Profiles
Why do I need a Google Business Profile (GBP)?
Having a listing allows you to manage how your business appears on Google Search and Maps, maintain your online presence, and helps you appear on local search results with accurate and up-to-date information about your business.
What should be on my Google Business Profile (GBP)?
Customers should be able to find general information, including your hours, website, phone number, and location. You can also display photos of your business and its offerings.
What is the difference between a Google Business Profile and Google My Business?
Google Business Profile is the new name for Google My Business (GMB). Additionally, the platform has been updated to allow direct integration with Google Search and Maps, making it easier to edit listings and interact with customers.
Who can make changes to my Google Business Profile?
Anyone can suggest edits to your listing, even to important details like hours and address. Google typically sends notifications of these updates, but it’s important to audit your profile frequently for accuracy.
What is the Google Business Profile Q&A section?
Your listing does not have an FAQ section, so the Q&As are where you can provide your list of FAQs or answer any questions customers have about your business.
Stand out on local search. Contact our Google Business Profile experts today.
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