Keyword Research Services

Standard practice often focuses narrowly on high-volume, generic terms, which are difficult to rank for. Our process, led by our Digital Marketing Experts, is far more advanced. As part of our broader SEO strategies, we go beyond standard practices by prioritizing search intent, analyzing the why behind the search, not just the what. Crucially, we incorporate LLM and Generative AI trend analysis to identify high-authority topics that position your content for direct citation in AI chat responses, accelerating organic ranking and brand credibility for sustainable business growth.

Appearing in AI chats requires being recognized as an authoritative source on a topic, not just a high-ranking webpage. We identify semantic keyword clusters and opportunities to organize your content using structured data (like schema markup). This technical and strategic approach makes your content easy for LLMs to process, trust, and cite. By focusing on AI visibility alongside traditional SEO performance, we ensure your brand captures traffic from both traditional search engine results and emerging inbound leads generated by AI summaries.

Our method goes beyond simple volume metrics. We perform Customer Persona Search Intent Mapping during the Grow Research phase. By analyzing what people search for, we can identify high-value keywords based on actual search volume and user interest. We look for phrases that contain commercial intent indicators—such as “pricing,” “reviews,” “consultation,” or “provider near me.” For example, we prioritize ranking for a long-tail keyword like “best small business CRM consultation Utah” over a generic term like “CRM software.” Targeting these specific phrases significantly improves the quality of your website visitors and drives higher conversion rates, thereby maximizing your ROI.

The Keyword Strategy Map is the master editorial guide for your entire content team. It lists every topic, the corresponding inbound lead opportunity, the required content type (e.g., blog, landing page, video), and the primary SEO target. As a foundational element of your overall SEO campaign, the keyword map ensures that your efforts are structured and strategic, supporting improved website rankings and organic search growth. Your Dedicated Growth Strategist ensures all content creators—whether internal or external—adhere strictly to this map. This disciplined approach guarantees that every piece of content created directly contributes to your business growth goals and improves your overall SEO performance, preventing wasted resources on non-strategic topics.

We use a suite of industry-leading SEO tools (including Ahrefs and SEMrush) for deep technical analysis. Our Digital Marketing Experts utilize these tools for Competitive Keyword Gap Analysis, identifying terms that your competitors rank for but you do not. The metrics we prioritize are Keyword Difficulty (how hard it is to rank), Search Intent (what the user wants to achieve), and estimated Traffic Value (the cost-per-click equivalent of the organic traffic). These tools and metrics are integral components of our broader SEO services, which encompass not only keyword research but also on-page optimization, off-page tactics, and ongoing management. This competitive, data-driven methodology ensures our recommendations target the most efficient path to organic ranking and high-value website visitors.