Establishing Ledger Trade and Capital’s Visual Identity

Big Red Jelly implemented a comprehensive digital strategy to amplify Ledger Trade and Capital’s online presence and attract more volunteers. Here’s a glimpse into the key initiatives:

• Logo redesign: Big Red Jelly took the reins of Ledger’s branding and visual identity.
• Curated a brand image: Ledger Trade and Capital already had an idea of the direction they wanted to take their brand image and had already made some mockups for Big Red Jelly to use. We took their ideas and built on top of them to create a more bold and sophisticated branding image that still met their ideals and embodied their values as a company.
• Balanced brand mark: The “L” shape was much larger than the text. That combined with its shape made the whole logo feel unbalanced. The “L” shape made the icon feel off centered. We created a more balanced “L” logo that would remedy all of these elements.

Sustained Growth: Empowering Success

Through our comprehensive digital strategy, Salt Lake Plumbing has continued to evolve and grow. By enhancing their sales process and bolstering brand management, the company is successfully increasing customer engagement and fixing leaks—both literally and figuratively! As part of the strategy executed, we wanted to increase the social media presence as well. Designing social media templates and mockups that can be used in a number of versatile ways.