Content Lead | Brand & Build Strategist
Born and raised in Montana, Ali loves getting out in the sun and backpacking whenever she gets the chance. After graduating from Montana State University with a BFA in graphic design she moved to Utah, where she currently works as a brand and build strategist at Big Red Jelly.
Ali loves illustration and typography and has even recently begun her journey as an amateur type designer. Keep your eyes peeled for a plethora of chunky, bubbly display fonts as she continues to explore the ins and outs of building a typeface. Whether it’s creating the perfect logo or a killer website Ali is constantly seeking new opportunities to learn and create. In her free time, she enjoys, playing Dungeons & Dragons, Magic the Gathering, and hiking with friends.
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Top Branding Firm
50Pros
Top Web Design Company
Clutch
Top Reviewed Branding Company
The Manifest
Top Web Designing Agency
rankwatch
2023 Utah 100 Winner
Utah One Hundred
Areas of Expertise
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Canva
- WordPress
- Branding
- Label Design
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What Drives Your Work?
I draw a lot of motivation and inspiration from other artists and designers. It’s fascinating to see the different ways people think, create, and problem-solve. I love watching design trends change and seeing the artistic community start to shake things up and bounce ideas off of each other.
It’s rewarding to work with clients who are passionate about their business and know that my skill set and tool kit can help me collaborate with them to create something amazing. Working in the creative industry can be challenging, but I thrive on the opportunity to push my boundaries and exceed expectations.
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What’s Next in the World of Brand Strategy?
Recognizing that a cohesive and recognizable brand is more than just a logo. How do you use brand graphics, colors, fonts, photos, and language to communicate in a way that resonates with your audience? Design and trends are always changing but creating a timeless and effective brand identity geared toward your target audience can outlast trends and set a solid foundation to keep building on.
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My Promise to You
I am committed to bringing my passion and expertise to your project. I will work closely with you to understand your unique vision and goals to deliver a final product that sets you up for success. You can trust that your project will be created using the latest technology and design fundamentals, resulting in a beautiful and functional product that suits whatever challenge is presented.
