Pain Points
Underperforming ads,
fragmented branding
Solutions
Brand guide,
site audit,
Google Ads overhaul
Tech Stack
WordPress,
SEMrush,
Google Ads
Meet North Eastern Tree Care
North Eastern Tree Care is a trusted provider of tree, shrub, and lawn care services throughout New York, New Jersey, and Connecticut. While their expertise in protecting landscapes from pests like the invasive spotted lanternfly sets them apart, their marketing efforts were falling short.
Before partnering with Big Red Jelly, they worked with another marketing agency whose lack of communication and last-minute deliverables left them in the dark. Reports came late (if at all), results were unclear, and their ads were underperforming. North Eastern Tree Care needed a marketing team that could provide structure, clarity, and — most importantly — ROI.
Brand & Build Level
Startup
Grow Level
Standard
Industry
Landscaping/Lawn Care
The Challenge: Rebuilding Trust and Driving ROI
The primary challenge was twofold: rebuilding confidence in digital marketing after a poor experience and ensuring every initiative was tied directly to ROI, not just impressions.
North Eastern Tree Care lacked:
- Clear communication and strategy from their marketing partner
- Accurate tracking and reporting for campaigns
- A cohesive brand identity across platforms
- Properly set up and optimized Google Ads campaigns
- Seasonal content and landing pages to capture leads
The Solution: A Proven Process to Rebuild from the Ground Up
Big Red Jelly provided a comprehensive solution focused on transparency, performance, and scalability. By establishing a clear brand foundation, auditing and optimizing the website, and rebuilding ads from the ground up, we created a marketing plan that delivered measurable results.
To achieve this, our team:
- Built a brand guide to unify visuals and messaging
- Conducted a site audit and implemented speed/UX improvements
- Rebuilt Google Ads from scratch with ROI-focused tracking
- Created seasonal landing pages and lead forms
- Launched listing management, blogs, and social media visibility
Part 01 | Brand Alignment
Putting Together a Unified Brand Identity
North Eastern Tree Care already had a logo and a basic color scheme, but their branding lacked structure and consistency. Without a cohesive system, their marketing materials felt disjointed and unprofessional. Our team created a comprehensive brand guide that consolidated visual assets and established clear standards for fonts, colors, and messaging. This not only elevated their professional image but also gave their team a reliable resource for future campaigns.
What we did:
- Created a brand guide consolidating logo, fonts, and colors
- Provided structure for consistent marketing materials
- Strengthened internal branding for client-facing documents
- Ensured all digital platforms presented a cohesive identity
Part 02 | Website Audit
Ensuring a Website Optimized for Growth
Their WordPress site was in relatively good shape, but small gaps were holding back performance. After a full site audit, we identified opportunities to improve site speed, user experience, and lead generation. Seasonal content was also a key focus, as their services shift throughout the year. By adding lead forms and optimizing content, we ensured the site could better capture and convert traffic into qualified leads.
What we did:
- Conducted a full site audit to identify improvements
- Optimized site speed and mobile performance
- Added lead forms for better conversion tracking
- Identified and implemented seasonal content updates
- Created a stronger funnel from traffic → leads → sales
Part 03 | Google Ads
Building Ads That Drive Conversions
One of the biggest gaps was in paid advertising. The client’s previous agency had deleted their Google Ads campaigns, and the ones that existed before were poorly set up and ineffective. We completely rebuilt their ad strategy with a focus on ROI, not impressions. With new tracking systems, keyword targeting, and optimized campaigns, conversions more than doubled in just a few months.
What we did:
- Rebuilt Google Ads campaigns from scratch
- Focused on ROI with accurate conversion tracking
- Optimized targeting and bidding strategies
- Increased conversions from 9–15/month to 32/month
- Delivered 55+ total conversions within 2–3 months
Part 04 | Seasonal Adjustments
Creating Seasonal & Service-Specific Landing Pages
Tree and lawn care is a highly seasonal industry, and customers often search for specific services during peak times. To capture this demand, we built out landing pages tailored to high-priority services like spotted lanternfly control. These pages quickly became top performers, driving targeted traffic and keeping visitors engaged with relevant, helpful content.
What we did:
- Built dedicated landing pages for seasonal services
- Optimized for both organic and paid search traffic
- Designed content around invasive species & pest concerns
- Captured high engagement (75% read-through rate on new pages)
- Created a scalable model for future seasonal campaigns
Part 05 | Listing Management
Facilitating Expanded Content & Online Listings
To strengthen North Eastern Tree Care’s authority and visibility, we focused on expanding their content footprint. Blog posts on trending and seasonal topics positioned them as a trusted resource, while listing management increased their discoverability across directories. We also launched consistent social media posting to boost brand awareness and provide another entry point for potential customers.
What we did:
- Published 5 keyword-researched blog posts with seasonal relevance
- Used SEMrush for strategic content research
- Optimized local listings to increase visibility and traffic
- Increased traffic by 25% in 30 days through content & listings
- Established social media presence for added visibility
Bring It All Together
Today, North Eastern Tree Care has a strong, consistent brand identity, a website ready to capture leads, and ads that directly translate into sales opportunities. Their digital marketing no longer feels like a gamble. Now, it’s a strategic investment with measurable returns.
Clear Messaging
North Eastern Tree Care clearly communicates their services with their customers.
Strategic Content
Big Red Jelly utilized organic and paid content to bring in leads for North Eastern Tree Care.
Tactical Execution
Big Red Jelly has continued to produce service-specific web pages that provide value for North Eastern Tree Care’s audience.
67
Companies that blog receive 67% more leads per month than those that don’t.
23
Businesses with strong branding see 23% higher revenue growth annually.
200
Google Ads delivers an average ROI of 200% for service-based companies.
The Conclusion: Results That Speak for Themselves
With clear reporting, ROI-focused campaigns, and a unified brand, North Eastern Tree Care has transformed their marketing from an afterthought into a growth engine.
2
Doubled ad conversions from 9-15/month to over 32/month.
15
Website conversions increased by 15% over just 60 days.
25
25% increase in overall site traffic in just 30 days.
Shown: Bethany Benham, Chandler Joly, Thomas Rex
The Strategists
Bethany Benham | Brand
“It was exciting to help North Eastern Tree Care bring cohesion to their brand. By unifying their logo, colors, and fonts into one guide, we gave them the clarity and consistency they needed to move forward with confidence.”
Chandler Joly | Build
“Even though their site had a solid foundation, small refinements made a big impact. Optimizing for speed, adding lead forms, and planning seasonal content gave their website the ability to capture more leads and scale with their services.”
Thomas Rex | Grow
“Paid ads were a game-changer for North Eastern Tree Care. Starting fresh after their previous campaigns had been deleted gave us the chance to rebuild everything from the ground up with ROI in mind. Within just a few months, we doubled their conversions and proved how powerful Google Ads can be for service-based businesses. For me, the best part of this project has been seeing those numbers translate into real customers and growth for their team.”
Let's Talk
Big Red Jelly: Your New Growth Partner
Big Red Jelly is more than a marketing agency—we’re a team of brand, web, and growth specialists who believe that every business deserves a strong digital foundation. We understand that in industries like tree and lawn care, marketing isn’t about flashy campaigns or vanity metrics—it’s about results that directly impact the bottom line.
Our proven process is designed to guide clients like North Eastern Tree Care through every stage of growth: branding that builds trust, websites that capture leads, and marketing campaigns that convert. With expertise spanning strategy, design, development, and performance marketing, we help businesses maximize their potential and reach the audiences that matter most.
By focusing on clarity, communication, and measurable ROI, we give our clients the confidence to know that their marketing investments are working as hard as they are.
Meet the Team
Why Big Red Jelly?
At Big Red Jelly, we set ourselves apart by treating each client partnership as a collaboration built on trust, transparency, and creativity. Unlike agencies that rely on cookie-cutter plans, we take the time to understand your business, your customers, and your unique challenges. From there, we design solutions that are tailored to your goals and capable of delivering measurable growth.
Our approach blends research, creative excellence, and performance-driven marketing into a seamless process. We begin with in-depth market analysis and competitor insights to uncover opportunities, then translate those findings into branding and design that make businesses recognizable and memorable. From strategy to execution, everything we do is focused on results: not vanity metrics, but meaningful outcomes that fuel long-term success.
What truly makes us different is our partnership mentality. We believe in ongoing communication, proactive reporting, and accountability at every stage. Our clients know what’s happening, why it’s happening, and what impact it’s having on their business. It’s this dedication to clarity and performance that has earned us recognition in the industry and, more importantly, the trust of the businesses we serve.
When you choose Big Red Jelly, you gain more than a marketing provider, you gain a committed team of strategists, designers, and marketers who will champion your growth and help you scale with confidence.
Let's Talk
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