Growth Strategist
Born and bred Texan, this southern bell has made her way out west to the back-country and mountains of Utah, but she holds fast to those Texan roots. She’s got a sweet southern articulation for sales, marketing, and entrepreneurship with 30+ years of professional experience. Cassandra is a Growth Strategist for Big Red Jelly, where she combines applied creativity with cutting-edge technology to accelerate growth for businesses and their communities.
Cassandra met her spouse, Tim, when she was 12. They “fell in like” back then and are “still in like” today after 30 years, 5 kids, 5 businesses, a dozen moves, and a quantity of pets that shall not be named. A tornado landed on their Texas home in 2013 and literally moved them to the Heber Valley, where they now enjoy high-speed Internet, skiing, mountain biking, eFoiling, nearly dying and attempting to keep up with their kids who do all that, too.
Let's TalkConnect With Me
Certified Partner
Keap
Ads Search Certification
Google
Certified Partner
DigitalMarketer
Areas of Expertise
- CRMs
- StoryBrand
- SEO
- Google Business Profile
- Google Ads
- Project Management
- Account Management
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What Drives Your Work?
My work is driven by a passion for helping professionals and organizations build genuine connection and trust through effective marketing. I focus on making service-based brands more known, liked, and trusted by combining strategy, storytelling, and smart automation. Clarity, authenticity, and measurable impact guide everything I do — because I believe marketing should not only look good, but work.
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What’s Next in the World of Marketing?
While the principles of why we do marketing remain the same, the ways we go about it are shifting dramatically. Generative AI and hyper-personalization have become powerful new tools in marketing, helping brands gain serious momentum. When you can cut content production time by 90% using AI you make major gains in both efficiency and relevance.
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My Promise to You
I’ve been a business owner myself and know both the thrill and the challenges of building something meaningful. I promise to listen, to take action, and to bring my best self to your business to help it grow. I’ll deliver clarity, strategy, and measurable results in your marketing—and you can count on me to understand your goals, communicate transparently, and create work that not only looks polished but drives real growth. I’ll treat your brand as my own, with integrity, creativity, and a commitment to ensuring every campaign connects, converts, and builds lasting trust.
What My Clients Say
Check it out: What I’m Writing About
Message Makeover: Pass the 6-Second Smell Test
Message Makeover: Pass the 6-Second Smell Test
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