As a GEO agency in Provo, Utah, Big Red Jelly helps businesses get cited when someone asks ChatGPT, Google AI Overviews, or another AI tool a question their business could answer. We’re headquartered in Provo, and GEO (Generative Engine Optimization) is a genuinely new discipline, but most of what earns an AI citation is built on the same foundation as good SEO: clear pages, real content, and a site search engines already trust.
We don’t sell GEO as a mysterious add-on separate from everything else. It’s folded into how we already build SEO strategy, plus the off-page work, like structured reviews and citations, that pushes it further.
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Provo’s mix of BYU
adjacent local businesses and Silicon Slopes-connected companies means AI search visibility matters differently depending on who’s asking. A prospective customer researching a local service might ask ChatGPT for a recommendation the same way they’d ask a friend; a B2B buyer researching a Provo-based software company might use AI search as a first research step before ever visiting a website. We build for both from our Provo office.
What’s Included
- AI search visibility audit: where your business currently shows up (or doesn’t) in ChatGPT, Google AI Overviews, and similar tools for relevant questions.
- Content and page strategy built for AI citation: clear, structured, authoritative pages that answer real questions directly.
- Structured data implementation so AI tools can accurately understand what your business is and does.
- Off-page work that supports citation: review generation and citation building through platforms like BrightLocal.
- Ongoing tracking of AI citation performance alongside your regular SEO reporting.
Our Process
01 | Audit
assess current AI search visibility and identify the questions your business should be getting cited for.
02 | Build
implement the content, structured data, and off-page work that supports citation.
03 | Track & Expand
monitor AI citation alongside organic performance, expand into new question territory as visibility grows.
Proof
Most of what earns an AI citation is just doing SEO well. A Bugmaster Kelowna service page sat at zero organic clicks for 13 months with no clear keyword target, once rewritten around real search intent and properly linked internally, it started ranking and getting cited in relevant contexts. The same foundational work that fixes organic rankings is most of what AI search tools reward too.
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Why Choose BRJ for GEO in Provo
- Provo-based, building GEO as part of a real SEO foundation, not a standalone gimmick.
- Honest positioning: we won’t oversell GEO as separate from good SEO fundamentals.
- Structured data and off-page citation work most agencies skip entirely.
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Service Area
Based in Provo, serving Utah County and the Wasatch Front.
FAQ
What's the difference between GEO and SEO?
GEO (Generative Engine Optimization) is optimizing specifically to be cited by AI tools like ChatGPT and Google AI Overviews. In practice, most of that work is the same as doing SEO well, we don’t bill it as a fully separate service.
Do I need GEO if I already do SEO with you?
If you have a strong SEO foundation, you already have most of what GEO needs. We’ll flag any AI-specific gaps (structured data, review/citation depth) separately.
How do you measure GEO results?
We track AI citation performance (where and how often your business gets mentioned in AI search results) alongside your regular organic reporting.
Is GEO worth it for a small local business?
? If your customers research before buying, even locally, it’s worth having. The foundational work overlaps heavily with local SEO, so it’s rarely a big incremental cost.
How new is this as a service?
Genuinely new. AI search behavior is still evolving, and we’re upfront that best practices here are less established than in traditional SEO.