As a franchise business owner, you have enough to worry about without adding “develop an award-winning digital marketing strategy” to your to-do list. From unifying your branding to managing local SEO challenges, leave it to our experts at Big Red Jelly to create the perfect hub-and-spoke plan for all your locations. Our team has you covered—we’ll coordinate your branding, online presence, and growth strategies into one cohesive system that brings in new customers and gives you unparalleled growth across your locations, while you take on planning your next expansion.
Request a QuoteLet's Talk
Top Branding Firm
50Pros
Top Web Design Company
Clutch
Top Advertising Company
The Manifest
Request Your Free Franchise Marketing Quote Today
Discover the Trends & Insights in Franchise Digital Marketing
A holistic digital marketing strategy is one of the most important pieces of the growth puzzle for franchise or multi-location businesses.
Did you know?
- Balance your brand consistency with local flavor: 37% of franchise marketers say that an integrated strategy across all their locations is a top priority.
- 88% of consumers trust online reviews as much as personal recommendations, meaning your online reputation (of every location) is just as powerful as word-of-mouth.
- No matter the brand, your customers are looking for something “near me”: 90% of all consumer searches for a franchise are local.
- Businesses with a complete and optimized Google Business Profile are perceived as 2.7x more reputable by consumers and get 7x more clicks to their website than those with incomplete profiles.
- 61% of mobile users are more likely to contact a local business if its website is mobile-friendly.
Let's Talk
Achieve Growth Across Locations: Key Outcomes for Franchise and Multi-Location Businesses
Consistency is the key to successfully marketing your franchise business. You need to maintain your consistent brand messaging, voice, and visual identity across your locations while allowing your franchisees or local managers to market to their community. As your franchise marketing agency, Big Red Jelly can help you strike the perfect balance. We’ll help you build out your branding, develop your online presence, and nail down your growth strategies to give you real, measurable results. Our partnership gives you:
Branding That Tells One Cohesive Story
Telling a singular, consistent story is the number one thing your branding needs to do for your franchise business. Big Red Jelly helps you create breakthrough messaging and visuals that not only stand out from your competitors but also unite your locations—so customers immediately know it’s you, developing trust and brand loyalty over time.
Centralized, Structured Online Presence
A single website with optimized pages for individual locations is the ideal solution for your franchise business’s online presence. Our team will develop and build out this framework to consolidate your SEO authority and make it easier for you to manage your branding across locations—giving your customers a uniform user experience no matter where they land.
Growth for Every Location
Our deep experience within the franchise industry means we know what will bring real, lasting growth to your multi-location business. From optimized Google Business Profiles for each location to “near me” SEO optimization, BRJ knows what it takes to bring in new, loyal customers time after time.
Why Big Red Jelly Is the Award-Winning Partner for Marketing for Franchise & Multi-Location Businesses
The award-winning team at BRJ knows franchises—and we know you and your local managers have a lot to focus on beyond the marketing of your multi-location business. And the more locations, the more there is to manage. Let us handle the digital heavy lifting and develop a unified, holistic strategy that brings in new customers and creates lasting growth for all your locations.
- Deep Experience for Unique Strategies: With our vast industry knowledge, we know what works for franchise and multi-location businesses (and what doesn’t).
- One System for All: Our marketing system is designed just for your franchise business, providing a holistic strategy that unites your efforts across locations and needs, giving you branding, a strong online presence, and a real growth plan that works together seamlessly.
- Our Proven Process: The BRJ process (Brand, Build, Grow) gives you an easy-to-follow plan with everything you need to give your franchise business measurable results for all your locations.
- Strategies That Meet You Where You Are: No matter if you have two locations or 200, we’ll provide you with plans that grow as you do. Whether you’re expanding your locations or focused on growing where you are, we create strategies that scale with you.
- Website and Tech That Unite: Franchise and multi-location businesses thrive with web development and integrated tools like FranConnect or BrandWide that work together to support all locations. We build well-structured, centralized websites with optimized location pages that promote real online growth.
- Centralized Data to Track: We can track your measurable results across locations to give you real marketing data in one place.
- US-Based Team with Reach: Our in-house team works with you no matter where you are now and wherever you want to continue to grow your locations.
- A Partnership That Lasts: We work with you to continue to grow your franchise business, pivoting as you do and providing guidance and support where it’s needed.
Let's Talk
The Big Red Jelly Proven Process: How Your Franchise Business Booms With Digital Marketing
Our team is award-winning for a reason. We know that long-lasting growth for franchise and multi-location businesses comes from processes that really work. We use time-and-industry-proven strategies that are developed just for you and the unique challenges you face as a business owner with multiple locations to brand, build, and grow your company to its greatest heights.
Brand: Developing a Clear, Consistent Brand for Your Franchise Business
For franchise and multi-location businesses, the biggest first step in branding is establishing non-negotiable brand guidelines for all of your locations. That’s where we come in, creating a clear and uniform brand voice, logo, color palette, and messaging. Once it’s in place, each location can then develop their local connections within that framework. That’s the key to success for multi-location businesses: Creating a strong local identity with its own local flavor that’s still identifiable as your franchise brand.
Let's Talk
Build: Creating a Centralized, Optimized Hub for Your Multi-Location Company
At BRJ, we know that having a well-built, centralized website is essential for businesses with multiple locations. It streamlines your operations, while still highlighting each location with individual landing pages. Plus, with integrations of CRMs like FranConnect or BrandWise, the site we build can become a hub that consolidates multiple systems into one, all while providing your customer with an easy-to-use interface that always looks on-brand.
Let's Talk
Strategize & Grow: Solidifying Growth for Your Franchise
Obtaining real, long-lasting growth across your franchise business means using a hub-and-spoke approach to your strategies. That’s why we develop plans that focus on a blend of company-wide and local content (community involvement, special promotions, or customer stories), as well as optimized Google Business Profiles for each location and “near me” SEO strategies. Making sure your community recognizes its favorite local spot and that they can easily find it on Google results.
Let's Talk
An All-Encompassing Solution: Your Franchise Marketing Plan for Real Results
Your multi-location business needs an all-in-one marketing strategy that works for every location. That’s the key to branding, building, and growing your franchise business for the long haul.
Branding That Sticks
We use industry-proven creativity to create branding that works across your company, making you stand out in every market.
Unified Online Presence
We develop a website that is optimized for your business and all of its locations, solidifying your online presence while consolidating your operations.
Growth for Each Location
With proven strategies that continuously bring in new customers, like local Google Business Profile management and “near me” SEO, we make sure every location experiences lasting growth.
88
%
88% of consumers will choose a business that responds to every review (both positive and negative), and just 47% would choose a business that never replies.
89
%
89% of customers stay loyal to brands that share their values, and 86% of customers will pay more for a great brand experience—the key to building a strong base of repeat business for franchise businesses.
46
%
46% of all Google searches have local intent. For multi-location businesses, this means almost half of your potential customers are looking for local results, and your franchise needs to show up.
Customers Love Our Construction Marketing Experts
Get your FREE Brand, Build, Grow Audit
Ready to 3x your growth? Get started today!
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet Your Growth Partners in Franchise & Multi-Location Marketing
The Big Red Jelly team knows more than just digital marketing. We know marketing that works, especially for franchise and multi-location businesses. With decades of experience, our US-based team is tuned into all the ins and outs of the industry and the challenges you face in marketing—from unifying your branding to fragmented ROI data and even managing your content and online presence across locations. We get it because we’ve lived it. That’s how we’ve helped our franchise customers to reach new heights in branding, building, and growing their business across locations.
Meet the Team
Why choose Big Red Jelly for your franchise marketing?
When looking for a franchise marketing agency, you’ll find a true partner with BRJ. We use our vast expertise in multi-location businesses to brand, build, and grow your company—without limits.
- Creative Solutions to Franchise Challenges: We know what it takes for franchise businesses to win, and we have the tools and strategies (and awards) to prove it.
- Real Expertise in the Franchise Industry: The BRJ team knows multi-location businesses. From consistent branding to balancing centralized and local efforts, we always have the right solution for you.
- Streamlining Your Tech, Across Locations: Optimizing your central and location-specific online presence is just part of our process, but it’s essential to keep your messaging consistent and your customers engaged.
- A Proven Process That Works for You: Big Red Jelly’s three-step process (Brand, Build, Grow) has worked for thousands of businesses, but this is no copy-and-paste process—we create strategies that work specifically for you and your franchises.
- Long-Term Growth Across Locations: Our centrally managed, optimized digital strategy generates real results at a lower cost, helping you get buy-in from your local managers or franchisees.
- Enough Digital Marketing Knowledge to Go Around: Your local franchisees and managers are focused on operations and sales—let us use our expertise on digital ad campaigns and content strategy.
Let's Talk
Learn how to grow your franchise business
Why Your Website Isn’t Generating Leads And How to Fix It
A website without a lead generation strategy is just a digital brochure. Here are the 5 most common reasons websites fail at lead generation — and exactly how to fix…
Read MoreRead More
Subscribe to The Current for the Latest Branding Tips, Tricks, and Trends
The Current keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to our newsletter to keep growing!
Franchise & Multi-Location Marketing FAQs
How should a franchise or multi-location business balance corporate branding with local marketing?
This is one of the biggest challenges that franchise businesses may face when creating a marketing strategy. One of the most popular strategies is the “hub-and-spoke” model. This is where corporate (the “hub”) provides franchises with core brand assets like website templates, logos, and ad copy, while the local branch (the “spoke”) uses those assets to create localized content. This keeps branding consistent while giving the franchises the freedom to tailor marketing to their community.
For my franchise business, is a single, centralized website or individual websites for each location better?
The most effective model for many businesses is a single, well-structured, centralized website with individual, optimized location pages. This site format consolidates SEO authority while making it easier for corporate to manage brand messaging and provide a uniform user experience. Including individual location pages is important—each location has unique content and local information, making these pages crucial for ranking in “near me” searches.
How can my multi-location business get more positive online reviews for all locations?
The best way to get more reviews for your franchise or multi-location is to ask for them. The easiest way to do that is through automation—using your point-of-sale system or CRM, you can solicit review requests by sending an automated text or email to customers after a sale with a direct link to the location’s Google Business Profile review page. Then, have your local manager or franchisee follow up and respond to all reviews (both positive and negative).
How can my franchise business ensure brand consistency across all our locations?
Establish clear brand guidelines for all of your locations. This means a uniform logo, color palette, brand voice, and messaging. Provide templates for your locations to use for social media posts and ads that can be customized (think adding local photos or specific offers) while keeping that consistent look and feel.
How can I get the locations of my multi-location business to rank higher in local search results?
- Google Business Profile: Ensure each location’s profile is fully completed with accurate NAP (Name, Address, Phone Number), hours, photos, and a unique description.
- Location-Specific Pages: Create a unique webpage for each location on your main website, with local keywords, testimonials, and content specific to that area.
- Consistent Citations: Make sure your NAP is identical across all online directories, from Yelp to local business lists.
- Review Management: Actively encourage and respond to reviews for each location.
Get real growth results for your franchise or multi-location business.
Partner with Big Red Jelly to build out your branding, develop your digital presence, and accelerate your business growth. Contact our team today!
Request a QuoteLet's Talk