Drink defense landing page computer mockup - Big Red Jelly website development.

Drink Defense

What we built:

  • WordPress site built from the ground up
  • Fresh, holistic site visuals
  • Backend training
  • Integrated, powerful eCommerce store
Drink defense landing page computer mockup - Big Red Jelly website development.
Easy-to-Use Menu

Simple, easy-to-use menu for optimal user experience

Subscription Options

Visitors can purchase products one-time or on a subscription

Brand Incoporation

Brand incoporation throughout the site for a professional, elegant feel and easy brand recognition

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What They Do

Drink Defense is providing the ultimate hangover cure. With just three of their doctor formulated capsules and a glass of water, you’ll wake up the next morning feeling rejuvenated and energizes – not bogged down.  curing hangovers with three capsules and a glass of water! Prepare today because tomorrow matters!

Drink defense product page angled computer mockup - Big Red Jelly website development and ecommerce.
Drink defense mobile mockup ecommerce woocommerce optimization - Big Red Jelly.

What We Did

Drink Defense came to us needing an eCommerce website. They wanted a website that was simple and easy-to-use with one clear call-to-action: purchase our product. There is no “fluff” or unnecessary information on the site. Rather than selling their product for a one-time purchase, we included a subscription model to help them build a loyal customer base. We built a robust Ingredients page since transparency is important to them and their customers.

The whole site was built with easy backend management in mind. As the company grows, we wanted the owners to be able to manage the site easily, without needing to hire more developers down the line. We included several personalized walkthrough videos that touched directly on subjects like product management, order analytics, and general landing page edits.

Digital Tools Integrated

Wordpress logo - website designing platform Big Red Jelly tool for website building.
Woocommerce logo wordpress extension
Contact form 7 company logo
Drink defense web full page redesign and new branding by Big Red Jelly brand and build.

About This Project

Our team loved working with Drink Defense! One of the biggest joys of the job is working with unique clients that have amazing products. Drink Defense is revolutionizing the alcoholic beverage industry. The creators of Drink Defense are problems solvers who exude creativity and passion. You can learn more about them here.

We chose to build their website on WordPress because of the powerful integration with WooCommerce and the flexibility in design. WooCommerce is one of the best eCommerce platforms. It has everything you could need to be integrated with the touch of a finger! One of the selling points is how easy it is to create powerful, flexible subscription models for products. Another nonnegotiable we took into consideration while building this website is the backend analytics options.

Drink Defense was a pro package that took a little over 8 weeks to complete. The site contains 6 unique pages, an eCommerce integration, and a subscription model for all products.

Connor Biggar big red jelly support and strategy director wordpress

“I really enjoyed the culture that they had as a company, they were all so involved, tried to figure out each of the problems for themselves, and they have a wonderful lively brand that works perfectly for the one product that they have.”

Connor BiggarProject Manager

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