Pain Points
Website, Conversion, Strategy
Execution
Build, Grow
Tech Stack
WooCommerce, WordPress
Meet Little Joe’s Boots
Nestled in the heart of Oklahoma City’s historic Stockyard City, Little Joe’s Boots has been a community staple since 1950. Owned by Joe Bass since 1983, this family-run business offers high-quality cowboy boots and accessories, delivering a personalized shopping experience that attracts loyal customers across generations. Despite its storied past and robust in-store presence, Little Joe’s Boots faced challenges adapting to a rapidly evolving digital marketplace.
Build Level
Startup
Grow Level
Pro
Industry
Apparel & Footwear
Understanding The Challenge
While rich in tradition and reputation, Little Joe’s Boots struggled with several key issues:
- Website Limitations: Their outdated website lacked essential e-commerce functionality, mobile optimization, and an intuitive design. Customers were unable to browse products easily or complete purchases online.
- Missed Opportunities: Organic traffic from TikTok wasn’t translating into sales due to the website’s poor user experience.
- Operational Strain: With limited marketing resources and efforts handled entirely in-house, the store’s digital presence didn’t match its in-store appeal.
Powerful Solutions Driven by Strategy
Big Red Jelly crafted an approach to address Little Joe’s Boots’ challenges:
- Resolving inefficiencies with the WooCommerce and UPS plugin for streamlined shipping.
- Building a startup-level website focused on improved UX/UI design and functionality.
- Developing a month-to-month marketing strategy with actionable in-shop and online objectives.
- Providing SEO audits and templates for increased online visibility.
Supporting proactive efforts with automation tools to engage repeat customers.
This strategy showcased Little Joe’s Boots’ strengths and enhanced their ability to connect with both local and online audiences effectively.
Part 01 | Build
Laying the Digital Foundation
Big Red Jelly began the Build phase by addressing the immediate technical challenges facing Little Joe’s Boots. A key focus was resolving inefficiencies with the WooCommerce and UPS plugin to streamline their shipping process and enhance customer satisfaction.
The team then designed a startup-level website that combined a modern, user-friendly interface with a visually appealing layout to reflect the brand’s rich heritage. Mobile optimization was prioritized to cater to their growing audience of mobile users.
Additionally, optimized content, including copy and visuals, was integrated to highlight the unique offerings of Little Joe’s Boots. Rigorous testing was conducted before launch to ensure the site performed flawlessly, with a particular focus on checkout functionality and overall user experience.
Part 02 | Grow
Sustaining Momentum
After the Build phase, Little Joe’s Boots entered the Grow program to further enhance their online presence and drive long-term growth. Big Red Jelly conducted a comprehensive SEO audit, implementing targeted optimizations and templates to improve search rankings and organic traffic.
A month-to-month marketing strategy was developed, providing actionable steps for both online and in-store activities. Social media platforms like TikTok and Instagram were leveraged to drive engagement, supported by custom templates and captions to maintain consistent branding.
To improve customer retention, CRM tools and automations were introduced, allowing the team to nurture leads and encourage repeat purchases. Additionally, targeted ad campaigns were launched to promote high-demand product lines and convert online traffic into sales.
Part 03 | Grow Deliverables
Driving Engagement and Consistency
As part of the Grow phase, Big Red Jelly provided key marketing assets to help Little Joe’s Boots strengthen their online presence and customer engagement. This included email marketing templates, designed to promote new arrivals, special offers, and brand updates, ensuring consistent communication with their audience.
Additionally, social media templates were developed to create visually cohesive content across platforms like Instagram. These templates streamlined content creation, maintained brand consistency, and enhanced audience engagement.
With these strategic deliverables, Little Joe’s Boots is now equipped to effectively connect with their customers, boost brand visibility, and drive sustainable growth.
Bring It All Together for an Unforgettable Solution
Continuous Growth
Enhance brand presence by actively connecting with audiences through strategic marketing content.
Enhanced UX/UI Design
Improved website layout and navigation to provide a seamless and engaging shopping experience for customers.
On-Brand Content
Created cohesive and visually aligned content to reflect Little Joe’s Boots’ identity across all digital platforms.
88
%
of consumers say that authenticity is a key reason when deciding which companies and brands to support.
80
%
using a signature color or color scheme can increase brand recognition by 80 percent.
68
%
more than two-thirds of businesses say brand consistency has contributed to revenue growths of 10 percent or more.
What Our Client Had To Say About Us
“When we first approached Big Red Jelly, our plan was to fix a couple of bugs we had with our website. We built our website in house, and were developing a social media presence. We were proud of our work as we had no experience at all in website design or social media marketing, so we had no intention of working with anyone regarding those portions of our business. We thought we only needed a little technical support.
One phone call with the professionals at Big Red Jelly changed our mind. We are proud to say now that we work full time with Big Red Jelly and after a complete website "facelift" and constant advice from the team at Big Red Jelly our online sales have doubled... and that was through our slow season!
I cannot say enough how grateful we are for all of the services that Big Red Jelly has provided and for the continued partnership in building our online business.”
Joe BassLittle Joe's Boots
The Conclusion
1
Fully Redesigned eCommerce Website
20
+
SEO & Social Media Templates Created
100
%
Increase in Conversion Rates from Organic Traffic
4
x
Increase in On-site Revenue
10
+
Months of Future Marketing Strategy Defined
*Natalie Nagy
The Strategists
Natalie Nagy | Grow
“It has been a joy to work with Little Joe’s Boots and help develop strategies to increase their conversion rates. I’ve enjoyed their enthusiasm as I have presented different ideas to them and loved celebrating with them as we have helped them grow their business!” – Natalie Nagy
Ammon Galvez | Build
“Working on the Little Joe’s Boots project was such a fun experience. I wanted the online store to feel just like stepping into their Oklahoma City shop—warm, welcoming, and full of character. I used fonts, graphics, and designs that really matched their brand. It was awesome to bring their vision to life and work with such great people.” – Ammon Galvez
Let's Talk
Why Choose Us?
So, why choose the Big Red Jelly team for your construction company branding and marketing needs? We hope that our work in this important industry speaks for itself. Whether you need a new construction-focused brand, tech stack help, or marketing plan, we have you covered. Our team includes award-winning creatives, brand strategists, content creators, website designers and marketing experts. By combining world-class creative talent with the latest and greatest construction marketing technology, we guarantee measurable growth for your construction or home services company. Let’s brand, build and grow your business today!
Meet the Team
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