Pain Points
Branding, Build, Platforms
Execution
Brand, Content, Build, Grow
Tech Stack
WordPress
Meet Parkway Construction & Architecture
Parkway Construction is a company built largely on processes that help them excel in the construction and design industries. Because of their integrated divisions they’re able to design and build much faster and at a higher quality than many competitors. Last year they had revenues of about $550 million, and they have set high goals for themselves in the near future. They have a high regard for their partners (their term for clients)––so much so that internally their teams are actually known as a part of that company (i.e. the Chuck-E-Cheese team that oversees all the construction of those buildings). They are behind some truly iconic buildings, such as Church of Jesus Christ of Latter-Day Saints’ temples, Raising Cane’s, and Cinemark.
Brand Level
Standard
Content Level
Standard
Build Level
Advanced
Grow Level
Standard
Industry
Construction
Understanding the Challenge
Parkway Construction came to Big Red Jelly knowing they brought some fantastic qualifiers to the table–– a willingness to innovate, and a commitment to quality building. Their hope was to improve their website content in order to emphasize their goals in customer satisfaction. They also wanted to highlight some of their best work in order to continue their future growth. Their vision went farther. They were just missing a few things to start:
- A user-friendly website
- Consistent branding throughout site pages
- Organized content throughout brand & site
- Connection to audiences
- Strategy for continual growth
Constructing the Goals with Big Red Jelly
Big Red Jelly strategists crafted an approach to help Parkway Construction in their desires to grow bigger and better.
- Work with Parkway Construction to discover their goals
- Create a cohesive brand identity that resonated with target audiences
- Enhance online presence using brand
- Modernize website and social media
- Update hiring portals on the website
- Tailor all updates to needs of customers
Big Red Jelly’s mission was to highlight Parkway Construction’s strengths and their overall brand. Their team was incredibly communicative and had a solid understanding of what they wanted––for their partners to see their innovation and dedication. They had all the right materials; we just brought the tools.
Part 01 | Brand
Brand Identity
The Big Red Jelly team focused mainly on creating a cohesive brand identity that aligned with Parkway’s goals. They wanted to resonate with their target audiences by having a brand that resonated with their future partners. Our strategists conducted comprehensive market research to understand what would be most advantageous for Parkway–– both for their customers’ perceptions, and for competitive positioning. The team also wanted Parkway Construction to feel that they were accurately represented; they spent a lot of time discussing their goals in working with the Big Red Jelly strategists.
Part 02 | Build
Site Work
The Big Red Jelly team helped Parkway with their site using several of Parkway’s strengths, as well as other methods that have proven helpful:
- Highlight successful, innovative projects
- Using images, videos, and other media throughout
- Having “wow factor” details as well as functional ones
- Integrating and optimizing the brand throughout the pages
- Maintaining color schemes, fonts, and brand identity throughout
- Emphasizing real-world applications
- Creating/revamping site pages, including:
- Hiring portal
- Sales landing page
- Case studies
Most important in this process was using Parkway’s brand to highlight their strengths in customer satisfaction and collaborative effort.
Part 03 | Case Studies
A Deeper Look at Parkway Case Studies
One of Parkway’s biggest priorities was showcasing work they had already done. They wanted their expertise in high-quality construction services in both residential and commercial projects to be represented. Highlighting these on Parkway Construction’s new website creates a fantastic way for their future clients to see their work and decide if it is for them. Our work was to help showcase it in a satisfying, marketable way. We included key sections of completed projects, client testimonials, and a detailed breakdown of services offered. On top of all that was included in the case studies, Big Red Jelly worked to keep the interface easy-to-navigate. It also will be easy for Parkway to continually update their site as new testimonials about their work pour in!
Part 04 | Strategy & Growth
Pulling It Together
As we continually work with Parkway Construction, our goal at Big Red Jelly is to help their Brand to continuously grow and develop. Using expert marketing strategies and combining vision and action, we have been able to help Parkway to strategize where they will go from here. They will be able to achieve their goals of appealing to both higher value partners and smaller-sized projects. Their case studies, on-brand site copywriting, and new brochures have given them a good launch in the growth of Parkway Construction.
Part 05 | Support & Scale
Marketing, Advertising, Sales Enablement & Brand Management
Parkway Construction and Architecture delivers world-class work and projects in the high-ticket B2B space… This poses multiple challenges and opportunities. It was critical for our creative, website and marketing teams to strategize and execute on an on-going growth strategy that includes B2B marketing techniques, sales enablement and brand management. By incorporating these three vital pillars for business growth, we were able to successfully support their business development team in closing more projects, increase conversion rates and revenue all while elevating their brand and website on an on-going basis.
Bring It All Together for a Representative Brand
Optimized Design
A new website optimized with UX/UI and client use in mind.
Powerful CRM
A thorough CRM established to replace all of their tools with one.
Continued Growth
Partnering with our team for both industry-best strategy and execution.
81
of consumers need to trust a brand to consider buying from it
60
of companies reported that being consistent in branding added to their growth
57
of users won’t recommend a brand that does not have a good website design
Thoughts from our CEO
“Parkway Construction and Architecture already had a rock-solid culture, vision and team. Our job was simple... Discover, develop and launch an elevated brand, website and sales enablement strategy that met those high standards. I am proud of how our team of creatives, developers and marketing experts came together to bring this vision to life.”
Josh WebberCo-Founder & CEO
The Conclusion
1
refreshed brand style guide.
1
updated user friendly website.
13
pages of project case studies.
1
client brochure.
4
months of initial growth work.
*Left to right: Joshua Lee, Stephen Sobisky, and Josh Webber
The Strategists
Josh Webber | Brand
“Parkway had such a great transformation in their website. Things that weren’t fitting before were able to be massively improved. Their goals for the website and brand made it possible for us to enhance the experience a user has on their website.” – Josh Webber
Joshua Lee | Brand
“It was awesome to work with Parkway Construction’s team to improve their overall brand. I honestly love the work they do. They do it well, and they have some great content. I very much enjoyed working with them and helping them to grow and try new things!” – Joshua Lee
Stephen Sobisky | Content & Build
“Parkway Construction exemplifies a strong commitment to quality and innovation in the construction industry. Their attention to detail and adherence to safety standards impressed me, reflecting a professional approach in managing projects. The team appeared to be knowledgeable and skilled, effectively communicating with us during the build process. The team was easy to communicate with and the feedback was tremendous. Overall, I loved working with them. I can’t wait to see what they have in store for us at Big Red Jelly next.” – Stephen Sobisky
Let's Talk
Say ‘hello’ to your new brand, build and growth team!
Are you ready to take your construction brand, website and growth strategy to the next level? We have decades of combined years experience in helping companies like yours, in the construction, development and home services space scale to the next level. By following our proven, brand, build, grow process, we have successfully grown dozens of companies in the construction industry around the world. We understand the unique challenges of construction-specific permitting software, CRMs, website platforms and marketing needs. Let’s take your construction company to new heights!
Meet the Team
Why Us?
So, why choose the Big Red Jelly team for your construction company branding and marketing needs? We hope that our work in this important industry speaks for itself. Whether you need a new construction-focused brand, tech stack help, or marketing plan, we have you covered. Our team includes award-winning creatives, brand strategists, content creators, website designers and marketing experts. By combining world-class creative talent with the latest and greatest construction marketing technology, we guarantee measurable growth for your construction or home services company. Let’s brand, build and grow your business today!
Let's Talk
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