Pain Points
Branding & Content, Platforms, Strategy
Execution
Brand, Content, Build, Growth Strategy, Grow
Tech Stack
WordPress
Meet Standard Renewables
Standard Renewables helps businesses and organizations go green. They’re a fast-growing company with over 1 gigawatt of renewable energy projects in the pipeline across several countries. They offer everything from project development and financing to technical expertise, and even build their own renewable energy portfolios. With a global presence and diverse team, they can navigate any challenge and tailor solutions to fit your specific needs, helping you reduce your environmental impact.
Brand Level
Pro
Content Level
Startup
Build Level
Standard
Grow Level
Startup
Industry
Energy
*Standard Renewables before Big Red Jelly
Understanding The Challenge
Recognizing the need to match their growing influence with a more impactful brand presence, Standard Renewables sought to address limitations of their existing website. While functional, it lacked visual appeal and comprehensive information, potentially hindering their ability to attract new clients, communicate expertise, and project a strong brand image in a competitive market. This prompted their collaboration with Big Red Jelly for a comprehensive marketing refresh.
- Branding that didn’t match their influence.
- Content, both written and visual, that did not match their brand personality.
- A Website that was functional, but lacked appeal and information.
- No set strategy for their growth in the states.
- No set gameplan for the future.
Powerful Solutions Driven by Strategy
Big Red Jelly crafted an approach to address Standard Renewables’ challenges.
- A refreshed brand identity.
- Crafting engaging content (copywriting, graphics, and photo/video).
- Building a new website that perfectly mixes beauty and functionality.
- Strategizing with their team on what their next steps are.
- Partnering with their team to create a dedicated growth plan.
This overhaul aimed to showcase Standard Renewables’ capabilities and connect with their target audience in a more meaningful way.
*Standard Renewables after Big Red Jelly
Part 01 | Brand
Brand Strategy & Naming
First, a comprehensive brand refresh revitalized their image. This included a modern logo and visual language, a refined color palette reflecting their values, and clear messaging that effectively communicated their expertise and impact.
Part 02 | Content
Content Creation
Second, we developed stronger branded content inclusive of social media assets, business assets, mockups, and templates. Enforcing their strong and unique visual identity. Staying consistent with the new brand design throughout their creative assets and entire brand creation process we were able to progress the brand’s identity. We built upon the idea of having the creative assets transition smooth and successful with each other for a seamless branding experience.
Part 03 | Build
Website Redesign
Next, a brand-new website was built to showcase their capabilities. The user-friendly website featured informative content, compelling visuals, and mobile responsiveness, allowing potential clients and partners to easily access information and gain a deeper understanding of Standard Renewables’ work. This strategic solution aimed to bridge the gap between their brand and growing influence, ultimately enhancing their ability to attract new clients, communicate their expertise, and project a strong brand image.
Part 04 | Growth Strategy
Wrapping Up & Rolling Out
After a strong visual identity was established we moved on to progressing their growth strategy and laying out a path for Standard Renewables to follow. Our proven process helps keep the brand message on track and keeps it growing. We supported and drove the brand rollout to increase brand visibility and awareness to new prospects and existing clients showcasing their new look. Staying ambitious to break into more market share with Standard Renewables.
Part 05 | Grow
Continued Growth
Finally, with them on track for success, Big Red Jelly began working through the chapters of Standard Renewables Grow Membership. This work comprises 10 holistic chapters covering business specific and industry research, expert level strategy, website vital care, and more. We are helping Standard Renewables combine the three pillars of business success – brand management, marketing & advertising, and sales enablement – to unlock their business’s full potential and drive long-term growth. We have a team of professionals helping Standard Renewables grow their business better, faster and longer.
Bring It All Together for an Unforgettable New Brand
Expert Branding
Your color scheme, logo, and typography are all expertly crafted to capture the essence of your brand.
Full Scale Design
Your website is built with all device sizes in mind. No matter where your customer is or what device they’re using, they’ll be able to access your site with ease.
Ongoing Growth
We use best data gathering tools so we can help you optimize your website for top performance.
88
%
of consumers say that authenticity is a key reason when deciding which companies and brands to support
80
%
using a signature color or color scheme can increase brand recognition by 80 percent
68
%
more than two-thirds of businesses say brand consistency has contributed to revenue growths of 10 percent or more
What Our Client Had To Say About Us
“The most measurable outcome from this project is our satisfaction with the branding (particularly logo and colors, fonts etc) and website build. We experienced excellent project management, with timely delivery, fast responses, and a great intuitive understanding of what the customer is looking for. We interacted with BRJ mainly via Virtual Meetings and Email. We were impressed with the number of people deployed on our project and their fast delivery times. Also, the great attention paid to many details and great patience with repeated requests for adjustments. We were very happy with their work and already assigned them a new project.”
Mark FreierStandard Renewables
The Conclusion
1
Refreshed Brand Style Guide
1
UX/UI Friendly Website
8
Brand Messaging Elements
5
+
Social Templates
10
+
Months of initial strategy work
*Left to right: Joshua Lee, Lexi Elswood, Hailey Arntson, and Stephen Sobisky
The Strategists
Joshua Lee | Brand
“This was a brand that I was super happy to be reworking. They had a lot to work with, but just needed a push in the correct direction to take their branding from good to award winning (2024 Netty Award for Best Visual Identity).” – Joshua Lee
Stephen Sobisky | Content & Build
“Building the website for Standard Renewables was an exciting project that allowed me to blend my technical skills with my passion for sustainable energy solutions. I focused on creating an intuitive and user-friendly interface that effectively showcased the company’s innovative products and services. By emphasizing clean design and optimizing for mobile responsiveness, I ensured that visitors could easily access information about renewable energy options.” – Stephen Sobisky
Lexi Elswood | Growth Strategy
“It was awesome working with their team to talk through some marketing strategies and figure out the next steps for growing their business. They’ve got a great international presence, and it was fun brainstorming ways to help them succeed here in the U.S.!” – Lexi Elswood
Hailey Arntson | Grow
“Taking over as their Dedicated Grow Strategist has been a breeze, because of the great work completed with their previous strategists. It’s been an absolute pleasure to work with their team and to support their continued growth in the states!” – Hailey Arntson
Let's Talk
Elevate your Brand with Big Red Jelly!
At Big Red Jelly, we’re passionate in helping businesses like Standard Renewables succeed. When Standard Renewables came to us, they needed a refreshed brand, a website that reflected their expertise, and a clear strategy to drive growth. Through our proven Brand, Build, and Grow process, we transformed their brand, designed a website that made connecting with clients effortless, and implemented tools to increase visibility. Today, Standard Renewables is positioned as a leader in their industry with a clear path for future growth. If you’re ready to transform your brand, Big Red Jelly is here to help!
Meet the Team
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