Pain Points
Outdated website
Lack of brand direction & consistency
Difficult navigation
Weak lead gen
Solutions
Unified brand strategy
Modern website redesign
Simplified website structure
Conversion-focused features
Tech Stack
WordPress
Calendly
GBP Integration
Meet Summerfield Retirement
Summerfield Retirement is a locally owned assisted and independent living community serving seniors and families throughout Utah County. For over 25 years, Summerfield has built a strong reputation rooted in trust, compassion, and quality care. As their community continued to grow, their digital presence no longer reflected the warmth, professionalism, and reliability that families experienced in person.
Their existing website felt outdated, difficult to navigate, and lacked the emotional clarity families need when making life-changing care decisions. Summerfield came to Big Red Jelly looking for a modern refresh that would reflect who they are today while honoring the care-driven culture they have built over decades.
They did not want a corporate or cold redesign. They wanted a digital experience that felt like home.
Brand & Build Level
Standard
Grow Level
Startup
Industry
Assisted Living & Senior Care
The Challenge: Inconsistent Online Experiences
Summerfield’s online experience did not match the quality of care provided in person. Their website lacked personality, clarity, and usability. Families struggled to find information easily, and the overall brand felt disconnected from the reality of life inside the community.
They were missing:
- A clear brand direction
- Visual consistency across platforms
- Emotional connection through design and content
- A website experience that supported families during decision-making
- Accessible navigation for older users
- Lead generation tools that actually converted
The Solution: Modern Brand Development & Web Design
Big Red Jelly approached the project in two phases: brand development followed by web design.
We began by building a strong brand foundation that aligned with Summerfield’s values and long-term vision. From there, we designed a warm, accessible, and modern website experience tailored to both seniors and their families.
Our goal was to create clarity, connection, and confidence through every visual and interaction.
Part 01 | Brand Strategy & Positioning
Supercharging Summerfield’s Digital Presence
Big Red Jelly delivered a full branding and website strategy focused on clarity, comfort, and usability.
The first phase focused on brand development.
We created a unified visual and messaging system that reflects Summerfield’s values and allows the brand to scale with consistency and confidence.
We built Summerfield’s brand system around their Caregiver identity and core values of Thoughtful Care, Empowered Living, and Relentless Excellence.
Our work included:
- Brand positioning and purpose definition
- Voice and messaging framework
- Tagline integration: Continuous Care, Exceptional Living
- Logo refinements for consistency and scalability
- Color system based on trust, warmth, and stability
- Typography designed for clarity and accessibility
Part 02 | Website Redesign
Website Strategy and Build
Once the brand system was in place, we moved into the website redesign. Our focus was usability, accessibility, and conversion.
Key upgrades included:
- New site structure and navigation
- Simplified user experience for older visitors
- Family-friendly layout and content hierarchy
- Optimized contact forms
- Mobile responsiveness
- Clean and modern design system
Part 03 | Content Production & Development
Content That Feels Human
We partnered with Andrew Grimshaw to update visual storytelling across the site through professional video and photo content.
Deliverables:
- Lifestyle photography
- Community video content
- Resident-focused storytelling
- Visual brand consistency
Part 04 | Online Tools
Features Built for Clarity
We added functional features to the website that improve the experience and encourage engagement, especially among senior audiences.
New features include:
- Interactive floor plans
- Automated events calendar
- Simplified inquiry forms
- Clear next-step calls to action
Part 05 | Asset Delivery & Team Empowerment
Brand Assets and Internal Toolkit
While the Big Red Jelly team did the heavy lifting for brand and website development, we also created tools that the Summerfield team can manage confidently, whether they decided to enlist our help in management or not.
We provided them with:
- Editable templates
- Visual asset guidelines
- Content structure documentation
- Brand consistency resources
Bring It All Together
Summerfield Retirement now boasts a refined brand system, modern messaging, and a high-performing website experience.
Clear Messaging
Summerfield Retirement clearly positions themselves as a place that feels like home.
Strategic Tools
Big Red Jelly utilized calendar booking & interactive floorplan software to empower high-intent customers to convert.
Marketing Support
Big Red Jelly has continued to partner with Summerfield Retirement to maintain their website & provide additional marketing support.
88
%
88% of consumers are less likely to return to a site after a bad user experience.
67
%
Businesses that maintain an active blog generate 67% more leads per month than those that don’t.
46
%
46% of all Google searches are seeking local information, and 78% of local mobile searches result in an offline purchase.
The Conclusion: A Brand Experience Families Can Trust
Through a strategic brand foundation and a thoughtfully designed website experience, Summerfield Retirement now has a digital presence that reflects the warmth, compassion, and excellence they deliver every day.
25
+
25+ years serving seniors and families in Utah County
2
2-phase transformation (Brand Development → Website Design) followed by ongoing Growth support
3
3 core brand values defined
Shown: Stephen Sobisky, Joshua Lee
The Strategists
Joshua Lee | Brand
“Summerfield already had a powerful story rooted in care and community.Oour role was to clarify it and bring it to life visually and verbally. By defining a strong brand foundation and aligning every touchpoint around trust, warmth, and excellence, we helped create an identity that not only reflects who they are today but supports where they’re going tomorrow.”
Stephen Sobisky | Build
“This project was about building trust through experience. Families don’t just want information—they want to feel what life could be like for their parents. The website had to guide them, reassure them, and help them imagine their loved ones living safely and happily here. Every design choice served that goal.”
Let's Talk
Big Red Jelly: Your New Senior Care Growth Partner
Big Red Jelly is more than a marketing agency — we are growth strategists for ambitious brands. We work with companies ready to level up, align their identity, and scale with intention. Through strategy, design, and digital execution, we transform scattered efforts into focused momentum. Our team brings cross-industry experience and a problem-solving mindset to every engagement. We don’t just launch campaigns — we build brands designed to last.
Meet the Team
Why Big Red Jelly?
At Big Red Jelly, we believe great brands are built through strong collaboration. We work closely with our clients to understand what drives them, who they serve, and where they’re headed. Every project is guided by strategy, creativity, and purpose. Our team brings diverse experience and a shared commitment to helping brands grow with clarity and authenticity. We don’t just market your business — we help shape its future.
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